Establishment and operation of community

Community establishment, community operation and community realization I. Purpose and significance 1. Expand learning exchange/offline salon through community operation. 2. Find new channels and expand content output. 3. Cultivate and promote each other to prepare for the output flow. 4. Improve the flow output. Second, the pre-preparation of micro-community 1. Community name (1) large group: part-time/exchange groups of college students such as learning alliance and entertainment alliance. (2) Small group: a part-time group exchange group of a university; Undergraduate group entertainment group mutual promotion group; 2. Preparation time: 201811; 203. Community Platform Positioning (1) Mission: Help college students to increase their social practical experience, help college students reduce their living burden through part-time work, and help those who are about to study abroad to provide overseas experience. (2) Development planning A. Preliminary: 2 QQ numbers, 5 QQ groups with 500 people and 3 WeChat groups, classified according to academic level. B. pull people. Add them to forums, post bars and social apps where college students gather, and then pull them into the group; Join the group constantly, pull out the group members and bring them to your own group. C. Focus on developing 3-5 groups, develop members within groups, and mobilize members to establish subgroups. D. When 10 groups are created, and each group has more than 300 users, the first step of gathering people is completed. 4. User positioning (1) User needs: college students who are going to study abroad-students who have no experience in studying abroad-students who have part-time jobs-people who have resources to cooperate (2) User needs: A. Learning needs B. Part-time needs C. Cable salon needs (3) User sources A. Free channels. Post bars of major universities, industry post bars, forums where students gather to post people; Various resources promote each other; Pull people in a part-time group. B. payment channels. Purchasing members are a group of universities; C. channels of cooperation. Cooperate with institutions or groups that are also doing the college student market, and there is no competition. 5. Community value output (1) provides different contents according to the positioning of different groups, and it must be pure dry goods at first. For example, you need to provide study abroad experience. (2) Advertising red envelope benefits (3) Offline sharing and exchange meetings, depending on demand. 7. Business model (to be determined) (1) Resource mutual promotion A. Promotion only (content flow). B. Students or other people who are interested in studying at school will expand their campus classification groups and export their values. Expand campus channels and share. Three. 1 preparatory work. Familiar with and understand the community operation plan II. Prepare corresponding group rules and group announcements by stages and layers (1). For example, it is forbidden to advertise, publish pornographic content, talk about political and state affairs, and prohibit offenders from speaking. (2) Announcement: welcome language+group rules. According to different groups, it is very simple to set them separately. 3. Group nicknames and welcome words should be modified according to the situation (1). Nicknames: school+major+academic level+nicknames (2) Welcome words: all styles can be played at will. 4. Role orientation of community operation (1) Daily arrangement of community organizers. A. The trumpet or Xiao Bai made a speech, which caused onlookers. B. trumpet or real onlookers speak in bubbles. C. Daniel appeared in the group to answer questions or break the news. Administrators can choose the appropriate time to appear advertisements. (2) By actively observing and selecting core active users and setting up a group reward system, core users can output active topics and promote the atmosphere in the group. Opinion leader mode 5. The daily operation rhythm of the community and the arrangement of the personnel on duty (1) Every day, the group owner or administrator is online and greets in the morning. Handle emergencies or complaints at any time. (2) If there are group activities or promotional activities, the operator shall arrange communication in advance and shall not release promotional information at will. Fourth, the operation process should be carried out in 1. The principle of community operation mode (1) is to adopt divergent thinking mode in the early stage (the chat content is not limited to brands/industries, as long as the general direction is not biased). (2) In the later stage, it is necessary to improve the centralized screening to a professional perspective, such as finding a campus. 2. In the process of running a community, different trumpets correspond to different identities (1), and the owner manages the whole group and publishes it. 3. It is not recommended to make it clear that the forwarding content classification of different children's circles (1) is consistent, because the attributes of friends are different. (2) Targeted and regular forwarding. (4) The community growth plan (1) has increased the number of communities. (1) Self-built communities and school-based construction groups develop three groups every month. B. Actively join the group and add 10 every day. (2) the expansion of community scale; (3) the monitoring of community quality.