Traditional Culture Encyclopedia - Photography major - Why is Xiaomi mobile phone successful?
Why is Xiaomi mobile phone successful?
1. The price-performance ratio of millet. The price is cheap. Xiaomi has its own MIUI operating system, which can be brushed and supports personalized settings. In the case of window flooding, it should be considered that the market space of Xiaomi is very small. However, the current situation tells us that he is doing well and getting better and better. Why? Because of hardware, not software.
2. The application of stereology is very good, light and thin, the size is appropriate, and the appearance is very simple and beautiful, which is also a very bright spot of his products.
3. In terms of sales strategy, he doesn't take big distribution, and the products with large quantity and flood will never be considered as exquisite products.
In addition, we began to promote new products very early in the early stage, and then gradually sold them in large quantities, always keeping the demand in short supply. In the long run, this product will always be hot, people will always think about it and want to buy it, thus invisibly saving a huge advertising fee for Xiaomi, which is a very effective advertisement. At the same time, it also ensures the long life cycle of this type of apple products.
5. Another good point to cut into the market is the cooperation with China Unicom and Telecom. Through Unicom and telecom business halls all over the country, Xiaomi mobile phone has been promoted, so that more people can understand and know Xiaomi's high performance and high grade.
6. Xiaomi's marketing is mainly done by himself, including public relations, Weibo marketing and customer service. It is done by itself rather than outsourcing, which effectively ensures zero-distance communication with users and has stronger execution.
7. Xiaomi Forum. Xiaomi maintains a forum with high user participation. Enthusiasts in the forum constantly put forward various opinions and even criticisms on Xiaomi's products, which is very important for discovering the real needs of users. These enthusiasts are Xiaomi's duty inspectors, duty consultants and duty propagandists.
8. Weibo. At the same time, Xiaomi actively interacts with rice noodles on Sina Weibo, and the components of fans' participation in MIUI design improvement are constantly strengthened, and they regularly send some gifts to rice noodles to give back their support. All these measures show that Xiaomi will once again create useful products for users.
9. Let users produce * * * sound. The name "Xiaomi" can remind many people of "Xiaomi plus rifle" and arouse the national complex of many patriots. In addition, the cute image of Mi Tu, the mascot of Xiaomi Company, wearing a red scarf around her neck and a Lei Feng hat can inspire the national pride of many people in China.
10. Rice noodle culture. Xiaomi's success lies in shaping his own fan culture, making fans the spokesmen of products, publicizing Xiaomi's advantages and maintaining Xiaomi's brand honor. Therefore, it is no exaggeration to say that rice noodles have made Xiaomi. And obviously, Xiaomi also attaches great importance to the shaping of rice noodle culture. "Because of rice noodles, so millet" is also a sentence that Lei Jun often said.
Xiaomi mobile phone
XiaoMI's LOGO is in the shape of "mi". Is it mobile? Short for Internet, Xiaomi mobile phone is a high-performance fever-level smart phone developed by Xiaomi Company (full name Beijing Xiaomi Technology Co., Ltd.).
Xiaomi mobile phone adheres to the design concept of "born for fever" and adopts online sales mode. 20 13 rice noodle festival will be equipped with Qualcomm Snapdragon 600? Quad-core 1.7G Xiaomi mobile phone 2S is on sale in official website, and Xiaomi 2A is also on sale. On March, 2065438+April 13, the third round of online limited sale of red rice mobile phone in Singapore was sold out.
Product background
Lei Jun is the chairman and CEO of Xiaomi. The mobile phone ID design was completed by Xiaomi team, and the team members included Lin Bin, former vice president of Google China Engineering Research Institute, Zhou Guangping, former senior director of Motorola Beijing R&D Center, Liu De, former head of industrial design department of University of Science and Technology Beijing, Li Wanqiang, former general manager of Jinshan Company, KK Wong, former development director of Microsoft China Engineering Institute, and Hong Feng, former senior product manager of Google China. The mobile phone production is OEM by Inventec, and the mobile phone operating system adopts MIUI, a third-party mobile phone operating system based on deep optimization and customization of Android system.
Lei Jun, founder of Xiaomi Company, said that from the development trend, China will be the world of mobile Internet in the future. Smartphones and applications will carry most of users' needs, although people have spent a lot of money to buy mobile phones in the past many years. From Nokia, Motorola, Samsung to iPhone, there are many unsatisfactory places, such as poor signal and disconnection in broad daylight. As a senior mobile phone enthusiast, I know that only a high combination of software and hardware can produce good results and enhance the user experience of the mobile Internet. Based on such ideas and ideals, a group of entrepreneurial partners with passion and dreams contributed to the making of Xiaomi mobile phone. On behalf of Xiaomi, it is a mobile Internet company.
In addition, Xiaomi's LOGO is a reverse word, and one point is missing, indicating that Xiaomi should leave some heart for users.
Brush method
Xiaomi mobile phone brushing machine can be divided into: OTA wireless upgrade; Local upgrade of upgrade package; Local upgrade of complete package; Brush into other system ROM;; Brush operation under other systems (non-MIUI systems brush back to MIUI or other systems).
Tip: OTA upgrade is to upgrade the currently used system, while download package upgrade is to upgrade "another system", that is, the unused system. Please pay attention to this small difference.
OTA upgrade
Every Friday, the Xiaomi mobile phone development version will be updated once a week to fix the previous bugs and add more practical functions. So how to upgrade OTA?
1. Every Friday afternoon (except in special circumstances), Xiaomi mobile phone will receive OTA upgrade notice.
2. Click "Update Now" to pop up the dialog box, and click "Start Upgrade" button.
3. After the upgrade, "restart into the new system", the machine was refreshed successfully.
Local upgrade
Sometimes there is no wireless network, and the monthly traffic is not enough. You can use the complete upgrade package for local upgrade.
1. Click the menu key in "System Update".
2. Click "Select Installation Package" and select the upgrade package to be upgraded in the new interface.
3. In the new interface that pops up, click "Update Now".
4. Click "Start Upgrade" in the dialog box to enter the upgrade process.
5. After the update process, click Restart to enter the new system, and the update is successful.
Wireless upgrade
If you don't upgrade OTA for many times, the system will prompt that you can't upgrade. At this time, you need to use the function of downloading the complete package upgrade wirelessly.
1. Click the menu button in "System Update" and select "Download the latest complete package".
2. Click "Download Complete Package" in the displayed new interface. (The download process is performed in the background and does not affect other operations. )
3. Click "Update Now" in the new dialogue interface, and then click "Restart the system" after completion, and the machine will be refreshed successfully.
Brush-in system
Xiaomi supports native Android, dim sum OS, and ROM of enthusiasts DIY. So how do you get into these systems?
1. Click the menu button in "System Update" and click "Select Installation Package".
2. Select the ROM to be swiped in the file browsing interface.
3. After selection, the following prompt will appear, and click "Update Now" (the whole process is in the back line and will not affect your other work).
4. After the upgrade process is completed, click "Restart to enter the new system" to enter the new system.
Other brushes
When you are in other systems, there is no built-in upgrade function like Xiaomi mobile phone. What should you do? How to brush back MIUI under other systems? Before you start brushing, you need to rename the ROM you need to brush in and update it, and copy it directly to the memory card (remember that the memory card is a disk "H" in the computer, and the update file should be H:/update.zip), and then turn off the phone.
1. Press the volume key "+"and the power key to enter the recovery interface.
2. Select the language you want, and then select "Clear Data".
3. Select "Clear All Data" and press the power button to confirm.
4. Enter Recovery and select "Install Update. Zip to System1".
5. After the brushing is completed, enter "Restart" and select "Restart to enter the system 1".
FREQUENTLY ASKED QUESTIONS
Q 1: How to buy Xiaomi mobile phone?
A 1: Xiaomi. Com is the only official purchasing channel, and Kefan is the only officially authorized third-party sales agent.
Q2: Can users from Hong Kong, Macao and Taiwan and abroad buy Xiaomi mobile phones?
A2:Xiaomi.com has not yet opened the purchase channel for users from Hong Kong, Macao and Taiwan and abroad.
Q3: What accessories can Xiaomi buy online?
A3: Xiaomi. Com has all kinds of accessories related to Xiaomi mobile phone, such as Xiaomi mobile phone stereo wire-controlled calling earphone, colorful lithium polymer battery, colorful battery back cover, adhesive film, lanyard, sticker, memory card and so on. In order to meet your preferential demand for millet accessories, we also launched a special package for millet accessories.
Q4: Is the website photo consistent with the real thing?
A4: The photos of Xiaomi's products are all taken in kind, which are authentic and reliable.
Q5: The order has been paid successfully. When can it be delivered?
A5: If it is a prepayment order, we will inform you to pay the balance by SMS within 3 days before the estimated delivery time of the prepayment order. We will send it to you as soon as possible after you successfully pay the balance. You can also visit Xiaomi. Com to check the details of the order and understand the delivery of the order. If you are an open purchase order, after your payment is successful, we will deliver and deliver the goods in the order of your successful payment, and we will do our best to ensure the delivery speed. Thank you for your patience! Note: The estimated delivery time of advance payment is based on your actual payment time.
Q6: What should I do if I am prompted with an incorrect password when logging in Xiaomi?
A6: Please click "Forgot Password" according to the prompt on the login page to complete the retrieval process; If the password is correct, you can log in to Xiaomi Forum normally. Please contact Xiaomi Customer Service Center.
Q7: Where do you support cash on delivery?
A7: You can click on cash on delivery to directly inquire whether your area supports cash on delivery.
Q8: How to modify the order information?
A8: If your order has not been issued, open "My Order" after logging in and click "Order Details" to modify it.
Important: If the order contains Xiaomi mobile phone, you need to verify and modify the delivery address by SMS. If the contact number is a landline, please contact Xiaomi Customer Service Center.
Q9: How to cancel the order?
A9: After logging in, open My Order and click Cancel Order.
Important: Orders can only be cancelled in the status of "Pending Payment" and "Pending Confirmation".
Q 10: I have multiple orders. Can I merge them?
A 10: This function is temporarily not supported.
Q 1 1: Why was the order closed?
A 1 1: There may be the following reasons:
A. You clicked "Cancel Order" in the order interface;
B. After online payment is selected, it has not been paid for more than 72 hours;
C. Your order is abnormal, please contact Xiaomi Customer Service Center.
Q 12: How to query the delivery progress?
A 12: after logging in to Xiaomi.com, open "My Order" to view the order details. If your order status is Shipped, you can view the distribution status information such as logistics company, freight order number and logistics tracking in Logistics Information. Or you can use this information to go to official website of the corresponding logistics company and enter the freight order number to check the delivery status.
Q 13: Is there a physical store where you can experience the real machine?
A 13: Xiaomi mobile phone has no physical store, and users in some areas can choose the way of "picking up goods at home" to get to know the real machine at the designated Xiaomi home service station.
Q 14: Can Xiaomi Home Service Station purchase goods on site?
A 14: You need to pick up the order placed by Xiaomi.com in advance to pick up the goods at your door. After confirming that you can pick up the goods at home, go to the designated Xiaomi Home service station to pick up the goods. If you don't pick up the order online in advance, you can't buy it directly at Xiaomi Home Service Station.
Q 15: Where is the service station of Xiaomi House?
A 15: Xiaomi home service station has opened seven cities: Beijing, Nanjing, Shenzhen, Shanghai, Guangzhou, Wuhan and Chengdu; Xiaomi Home Service Station will be opened in more cities in the future.
Q 16: Do you want to pay by credit card?
A 16: If online payment is enabled on your credit card and your bank is within our support, you can successfully pay. You need to contact your credit card service center for installment payment.
Q 17: Can you specify the delivery time when placing an order?
A 17: it can be specified. You can choose unlimited delivery, weekday delivery or weekend and holiday delivery.
Q 18: Can I refuse to accept the goods?
A 18: Yes, if the outer package of the package is found to be damaged or the tape is suspected of being torn off, it can be rejected directly.
Q 19: How to enjoy the after-sales service of non-Xiaomi brand goods?
A 19: If you buy goods through Xiaomi. Com, you can enjoy three guarantees. For non-Xiaomi brand products, you can check the after-sales process according to the product information.
Q20: How to contact customer service?
A20: You can call the customer service hotline from 9: 00 to 18: 00 from Monday to Sunday. You can also contact customer service staff through online customer service, Weibo and other platforms.
reference data
Views. Network marketing teaching website [reference time 20 17- 12-20]
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