The role of fashion illustration art in fashion design

Fashion illustration is a special painting form with fashion as the main body, which shows the effect and atmosphere of human body after dressing, and has certain artistry and technology.

Fashion illustration is an art, one of the professional foundations of fashion design and a bridge between fashion designers, craftsmen and consumers.

The main performance of fashion illustration is fashion. Without this, it's hard to call it a fashion illustration. Artists, including today, have never lost their passion for fashion for centuries. We can see many people vividly depict fashion works, but these works can't be called fashion illustrations because their subject is people, not fashion. The content of fashion illustration is to show or preview an effect, a spirit and an atmosphere after fashion is worn on the human body.

Another feature of fashion illustration is that it has the duality of artistry and technology. First of all, as a form of painting, fashion illustration is inseparable from the formal language of art. For fashion, fashion itself is the perfect embodiment of art, and fashion illustration represented by painting form, material or creative method is the basic requirement of his creation and painting. Although the recent computer fashion illustration is divorced from the traditional painting tools and materials, from the psychological process of creation and the final visual effect of the computer, computer fashion illustration still belongs to the form category of painting, but its operation process and expression mode are different from traditional fashion illustration. Secondly, the technology of clothing illustration means that clothing illustration, as the professional foundation of clothing design, can't get rid of the characteristics of people-oriented and restricted by clothing production technology, that is, in the performance process, it is necessary to consider the fashion effect of wearing clothes on the human body after the completion of clothing to meet the basic conditions of clothing production.

Classification of fashion illustrations

There are many types of fashion illustrations, which can be roughly summarized into four aspects:

1. clothing design sketch

Fashion design is a work with strong timeliness, which requires designers to quickly capture and record design ideas in a very short time. This special condition makes this kind of fashion illustration have a certain generality and rapidity, and at the same time, readers including designers need to understand the designer's ideas through concise sketches and records. Generally speaking, clothing illustration with this feature is a sketch of clothing design.

The sketch of clothing design can be drawn with any tool at any time and place, even as simple as a pencil or a piece of paper. Usually, the design sketch does not pursue the visual integrity of the picture, but captures the characteristics of fashion to describe it. Sometimes after a simple outline, use a few simple colors to roughly record the idea of color; Sometimes, single-line sketch combined with text description is used to record design ideas and inspiration, which is more convenient and quick. The outline of a character is often omitted or quite simple, even when sketching, it focuses on a certain dynamic trend to show the dynamic preview effect of fashion, while omitting many details of the human body.

2. Fashion renderings

Clothing renderings are more specific previews of clothing design products, which draw the designed clothing vividly, vividly and truly according to the design concept. What people usually call "fashion renderings" is this type of fashion illustration. Accurately speaking, "fashion renderings" is one of the categories of fashion illustrations, and it is the fashion illustrations that we usually express orally. Compared with fashion renderings, fashion illustrations have greater connotations and richer contents, including various forms of fashion illustrations, which vary for different purposes. For example, draw fashion illustrations for magazines, newspapers, etc. And it needs some artistry. Fashion design sketch is used to record design ideas, focusing on recording style and ignoring artistry.

Fashion renderings can be divided into decorative style and realistic style.

Decorative style-Grasping the theme of clothing design conception, appropriately deforming and exaggerating the design drawings according to certain aesthetic forms, and finally displaying the design works in the form of decoration, which is the clothing illustration with decorative style. Fashion illustration with decorative style can not only emphasize and render the theme of fashion, but also beautify the design works as needed. There are various forms, styles and techniques of deformation and exaggeration. When designing fashion works, designers often emphasize the characteristics of the designed works and can adopt various means. Usually the fashion renderings displayed by designers are somewhat decorative.

Realistic style-according to the real effect of clothing design, the result is photo realistic style. Because of the realism of this style, it takes some time to draw, and the designer's work is often tense and busy, so designers are not very willing to draw fashion illustrations in this way. Occasionally, when displaying this style of design drawings, some special fashion illustration techniques will be combined to save time. If you use photo editing, computer design, copy and cut, etc. These are convenient, quick and can achieve good results.

3. Commercial fashion design

Commercial fashion design, in the commercial fashion industry, is another style of fashion illustration that is widely used as a product transaction. It has the characteristics of neatness, readability, clear structural expression and easy processing. Usually, lines are the main form of expression, or lines are added and painted in light colors. Sometimes, the special parts, backs, surface accessories and structural parts of fashion need special illustrations, or text descriptions and sample auxiliary descriptions. This kind of design drawing attaches great importance to the structure of clothing, and it needs to explain the seams, structural seams, stitches, fabrics and accessories of clothing clearly and carefully. For the description of characters, sometimes it can be completely omitted, leaving only the fashionable parts to stand out. The difference between commercial fashion design and fashion technology is that the final effect of commercial fashion design is still to show the effect and atmosphere after dressing. Although some commercial fashion designs omit characters, their purpose is clear, that is, to make fashion more prominent and distinctive.

4. Fashion art advertising paintings and illustrations

Fashion advertising pictures and illustrations refer to fashion illustrations specially drawn on newspapers, magazines, windows, billboards and posters for fashion brands, designers, fashion products, fashion forecasts or fashion activities. Contrary to commercial fashion design drawings, fashion advertising paintings and illustrations do not pay attention to the details of fashion, but to its artistry, emphasizing the rendering effect of art forms on the theme, and conquering the audience according to the appeal of fashion art.

The artistic styles of fashion advertising paintings and illustrations are varied: the fashion illustrations described by some fashion illustrators are essentially pure paintings, which are the high unity of painting art and fashion art; Some fashion advertising pictures and illustrations are quite concise; And some fashion advertising pictures and illustrations look like a perfect artistic photo.

There is also a fashion painting with the theme of fashion, which is not measured by the value of some businesses (such as advertising and design). ), but as a decorative fashion illustration, with high artistic appreciation. For example, Gruau's fashion illustrations take fashion as the theme, showing the elegance of high fashion and the unique aesthetic taste of painting language everywhere.

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