How did Lafayette karl lagerfeld in fashion successfully save Chanel?

The legendary Lafayette saved Chanel with its unique design style and talent.

Karl lagerfeld, born in Hamburg, Germany, is a famous fashion designer in Germany. People call him "Caesar in fashion" or "Galeries Lafayette". He is always as energetic as a ginseng, and he is proficient in German, English, French and Italian, with witty remarks. He was fascinated by tradition and looked forward to the future, and was rated as "the representative of contemporary renaissance" by the media.

1983, he became the designer of Chanel brand, and successfully revived the brand under the general pessimistic situation, making Chanel one of the most profitable fashion brands in the world. Karl perfectly refined the elegant essence of coco chanel, increased the proportion, retained loyal customers, properly injected sports and rock elements, attracted a group of young people, carried forward the exquisite craftsmanship of haute couture, and successfully led post-war Chanel onto the road of modern elegance. At the same time, button shop Desrues, feather shop Lemarié, embroidery shop Lesage, shoe shop Massaro, hat shop Michel, gold and silver shop goossens and flower shop Guillet were also included. Galeries Lafayette makes eight series of clothes for Chanel every year, including ready-made clothes and high fashion, and also designs for its own brand. In order to promote Chanel, he took promotional photos and albums, and held a personal photo exhibition to achieve the purpose of publicity.

Lafayette's life is legendary, and he has an indissoluble bond with Chanel.