What does Xu Huadong do?

Star agent, photographer, graphic designer, collector of ancient recipes, researcher of food culture, collector of Maotai liquor, explorer of Maotai liquor culture, member of the preparatory committee of Maotai Art Museum, member of the professional committee of Wuxi Cooking and Catering Industry Association of Jiangsu Province-"Du Daming's Master Studio of Food Travel Culture" and food culture consultant of Maoshan "Egret Villa".

Deputy editor of China's first liquor collection book and Mao Xue's first book Maotai Liquor Collection. He planned, photographed, edited and published the second book "Zhao Chen talks about Tibetan wine-Maotai" and the third book "Guide to investment in Moutai collection", and served as the deputy editor.

Up to now, Xu Huadong has collected as many as 65,438+07 cookbooks (sets) printed in Ming Dynasty, 65,438+000 cookbooks (sets) printed in Qing Dynasty and 300 cookbooks (sets) printed in Republic of China. After liberation, there are more than 3,600 kinds of rare cookbooks, which have become an important treasure house for studying Chinese ancient food culture and art.

Long-term research on ancient prescription collection, food culture and Moutai culture has achieved certain results.

Chinese name: Xu Huadong.

Nationality: China.

Ethnic group: Han nationality

Place of birth: Jiangsu

Occupation: old recipes/Moutai collection/food culture researcher

Graduate school: Yangzhou University

Representative Works: Maotai Liquor Collection

Main achievements: It has collected more than 3,000 rare cookbooks, which has become an important resource treasure house of China's food culture.

Biographical notes

Graduated from visual art design in 2000.

200 1, he founded "Wuxi Artist's Art Photography &; Design studio ".

In 2004, he planned, filmed and produced the print advertisement of "True Love" electric vehicle of Shanghai Electric Vehicle Co., Ltd., with Fu as the image spokesperson.

In 2005, I planned, filmed and produced a print advertisement of Wuxi Tianying Automobile Manufacturing Co., Ltd. for the "Far Eagle" electric car, with Zhang Yining, the Olympic champion of China women's table tennis, as the image spokesperson, and designed a corporate image visual recognition system, which was popularized throughout the country.

In 2006, with Jimmy Lin as the image spokesperson, the print advertisement of "Aizhenjie" electric vehicle of Wuxi Aizhenjie Electric Vehicle Co., Ltd. was planned, filmed and produced. Participated in and organized the charity activities of "True Love Electric Vehicles from the Long March" donated by large enterprises to poor primary schools in western China.

Wuxi craftsman advertising culture communication co., ltd was established in may 2006.

In 2007, with Lu Yi as the image spokesperson, he planned, filmed and produced the print advertisement of Wuxi Cody Electric Vehicle Co., Ltd.

In 2008, the official collection of Moutai was started to study Maotai culture.

20 10 was the editor-in-chief of Zhao Chen, and the first and second editions of Collected Works of Maotai Liquor were published by China Literature and History Publishing House.

20 1 1 Responsible for the photography creation, planning, preparation, editing and publishing of the second volume "Zhao Chen talks about Tibetan wine-Maotai" and the third volume "Guide to investment in Moutai collection", and served as the deputy editor.

20 1 1 Wuxi business daily reported "Xu Huadong, the first collector of Xicheng maotai"

20 12 Guizhou Metropolis Daily, Collection Weekly and People reported a special issue called Antique on the Tip of the Tongue-A Collection of Xu Huadong's Old Cookbooks.

20 12165438+14 October, the A9 edition of Wuxi Business Daily reported on the topic of "collecting more than 3,000 old cookbooks".

On August 29th, 20 13, Jiangnan Evening News published a full-page report entitled "More than 3,000 chefs recruited for gourmet wonders" in version A7.

20 1 3 September1Wuxi TV Station's Urban Information Channel and A Fu Liao Zhai reported that Xu Huadong collected old recipes and stories.

2013165438+1on the evening of 5 October, CCTV 2 sets of prime time 19: 18 CCTV 2 sets of the main column "Consumer Proposition" had an exclusive interview in Maoshan "Egret Ecological Park".

The guest of the program is led by a beautiful woman, and Mr. Xu Huadong, catering culture consultant of Egret Ecological Park and collector of China Moutai and ancient recipes, explains. The program was broadcast on CCTV 2 prime time (1 1.5) night 19: 18.

2065438+200465438+281On October 28th, the column "Jiangsu TV Station-International Channel" reported the story of Xu Huadong's collection of old cookbooks with the theme of food culture collection, which premiered at 2 10: 00 on October 28th. The number of online video clicks of Jiangsu Internet Radio and Television Station reached nearly 13000, which attracted strong attention in the global food culture circle.

On March 9, 20 14 19, he was hired as a member of the Professional Committee of Wuxi Cuisine and Catering Industry Association, Jiangsu Province-"Du Daming's Restaurant Tourism Culture Master Studio".

20 14 10 29 Ni Yunlin Food Culture Seminar was held in Huishan Ancient Town, Wuxi to commemorate the 640th anniversary of Ni Yunlin's death. On that day, big coffee makers in the catering industry talked about Ni Yunlin's food culture, commented on Yunlintang's food collection, and presented theoretical and practical results.

On this day, some ancient cookbooks collected by Mr. Xu Huadong, an ancient cookbook collector, were also displayed, and the compilation of Qing Pavilion was started.

Collection achievement

I like collecting art since I was a child. At the beginning of this century, I began to collect old recipes and aged China famous wines. In 20 10, all kinds of "sauce bottles" used in Maotai State Banquet have been collected, spanning from 1960s to 1980s.

In 2009, he participated in the compilation of Maotai Liquor Collection, which was strongly supported by Mr. Ji Keliang, the chairman of Maotai Distillery Co., Ltd., and served as the deputy editor.

20 10 became a member of the preparatory Committee of the first private Maotai Art Museum in China.

Up to now, there are as many as 17 kinds of cookbooks (sets) printed in Ming dynasty, as many as 100 kinds of cookbooks (sets) printed in Qing dynasty and as many as 300 kinds of cookbooks (sets) printed in Republic of China. After liberation, there are more than 3,600 kinds of rare cookbooks, which have become an important treasure house for studying the ancient food culture and art in China.

Footprint of cultural wine collection

Langjiu produced by Langjiu Group must be aged in a special place-Tianbao Cave and Dibao Cave. Hundreds of years old wine, now more than 20 thousand per bottle. Let's start with some photos of caves. These two caves are located at the top of the mountain. They are big up and down. These mountains are steep and foggy. Below the cave is Chishui River, opposite to Xijiao Distillery in Guizhou. In order to present the true face, the photos have not been processed.

The Chaser of Maotai Culture

20 10 was personally received by Mr. Ji Keliang, Chairman of Maotai Group. Ji Keliang, party member, senior engineer. 1964 graduated from Wuxi Institute of Light Industry (now Jiangnan University) majoring in food fermentation and was assigned to work in Kweichow Moutai Distillery. Has been engaged in the production technology, scientific research, quality management and party affairs of Moutai.

Over the past 50 years, Maotai and Ji Keliang have gradually blended together. Ji Keliang's research has made Maotai, and Maotai has also made Ji Keliang. He became a symbolic figure in the history of Maotai's development, the first person to interpret Maotai with scientific theory, unveiled the mystery of Maotai's magical craftsmanship in the long years of Maotai Distillery, and became a world-class master brewer, a famous liquor expert and a national intangible cultural heritage inheritor.

Ji Keliang has made great contributions to Maotai, national liquor and China liquor industry. He has won the honorary titles of "Excellent Entrepreneur", "May 1st Labor Medal" and "National Model Worker", and enjoys the special allowance of the State Council.

He is also the first person to collect wine in Guizhou.

Collection is a process of cultural enjoyment, and culture itself is an indispensable spiritual pillar in our life. Countless collections can not only bring us cultural enjoyment, but also retain the good memories of an era. I hope that intellectuals and collectors can use their erudition and understanding of culture to carry forward the splendid culture of the Chinese nation and show the national spirit, leaving a brilliant stroke for the continuous development of Chinese culture.

Recent publishing work arrangement

The book "How to Collect Maotai Liquor" has also been completed halfway, and it is expected to be published in the first half of 20 1 1. The book is mainly composed of popular words and interesting plots, which is suitable for collectors to refer to and read. Today's China, with social stability and rapid economic development, is also experiencing the fifth collection craze in history. Maotai, a national wine with high humanistic value and profound cultural accumulation, as a collection with cultural essence, has already sublimated the specific edible value of "wine is the fragrance of old age" into a collection value full of cultural atmosphere through vicissitudes. While enjoying the history and culture, we also appreciate the infinite charm brought by Moutai. At present, the collection of Moutai has become an important collection field for cultural enjoyment and investment preservation, and it has also ushered in its best development opportunities. How to move towards a healthy and sustainable direction, we have a great responsibility.