How to test from media operators? No unit can refuse a new media manager.

What era is it today? Everyone should know that in the era of all-media, "all-media has been developing continuously, and full-time media, holographic media, all-staff media and full-effect media have emerged. Information is everywhere, everywhere and nobody uses it. In line with the requirements of the all-media era, the state officially released the new profession of "all-media operator" in March 2020. You may be unfamiliar with it, but "self-media operation" and "new media operation" are not new concepts. Simply put, all-media operation is a new occupation of aggregation: new media operation, short video live broadcast operation, community operation, content operation, copy visualization technology, user operation, event planning, data technology and other technologies. According to authoritative statistics, in the special period of the epidemic, small and medium-sized enterprises and individuals who can continue to make profits and create wealth are capable of all-media operations, and all-media operators will be the standard for all walks of life now and in the future. First of all, you should know about self-media operation! Know what self-media is. Now there are many self-media platforms, including WeChat, Weibo, Headline, Big Fish, Penguin, Baijia, Sohu, a little information, Post Bar, and official WeChat account. Self-media operation is a series of operation means, such as publicity, promotion, marketing, etc., through the Internet and with the help of self-media platforms or tools. The self-media platform is a platform to show itself and output value. Self-media operation is to publish your own things on these platforms, your own original content, more targeted and meaningful articles, which can arouse people's thinking and bring a certain amount of reading and forwarding. I'll tell you what and where the new media operators will take the exam. To apply for a new media license, the state now strictly implements the system of holding certificates for employees. Need to obtain relevant certificates, low threshold, online inquiry, universal, life-long validity, national enrollment, low cost, registration at any time, formal certificate, can be inquired in official website, China, low registration requirements, high gold content, national designated entrance, registration examination time, examination content release. Professional qualification certificates of new media practitioners: new media anchor, new media editor, new media planning, new media operation, new media growth expert, new media data analyst, new media product architect, new media marketing, new media public opinion manager, etc. According to the official content, the main tasks of all-media operators are: 1. Use network information technology and related tools to analyze the data of media and audience, and guide the matching and accuracy of media operation and information dissemination; 2. Responsible for the planning and processing of text, sound, images, animations, web pages and other information content, making it an information carrier suitable for communication; 3. Accurate distribution, dissemination and marketing of information carriers to target audiences; 4. Collect relevant data, and accurately adjust media distribution channels, strategies and actions according to real-time data analysis and monitoring; 5. Establish an all-media communication matrix, and build a multi-dimensional and three-dimensional information portal, with each port cooperating. But at present, the official industry standard has not been established. As for a new professional field proposed by all-media operators, there is no official release for the time being. The similar new occupation has the certificate of new media manager, and his training assessment standard has been established. Whether it is the training examination outline or the gold content of the certificate, it is worth learning and obtaining. New media managers are divided into junior high school and senior high school according to their work experience and education. See if you reach that level soon. Registration conditions: junior year: college degree or above; 0-3 years working experience in new media; Intermediate level of college students: college degree or above; More than 3 years working experience in new media; Letter of recommendation from senior unit: college degree or above; At least 5 years working experience in new media; The recommendation letter from the company and the certificate of new media manager are icing on the cake to increase the competitiveness of the workplace, absolutely no problem! But the most important thing is to systematically learn the knowledge of new media operation and management. No matter which unit you go to, you can diagnose the current situation, make a short-term/medium-term/long-term operation plan, and implement it on the spot, optimize the plan, and get a satisfactory effect for yourself and the unit. No unit can refuse the new media manager, don't you? = = End of the full text = = Original original first appeared on the official account of WeChat: Cong Shaoai School. The above is Cong Shao's sharing, I hope it will be useful to you. If you want to see more dry goods from the media, you can click to enter the home page of Cong Shaoai School.