Layout design pictures [Analysis of key points of picture layout in layout design]

Abstract: Layout design should strive to highlight a neat and exquisite style, especially the use of image layout in layout design, which will directly affect the artistic expression of the layout content. In today's environment, whether a layout attracts readers and whether it is eye-catching in design largely depends on the effect of picture layout in layout design. Combining layout design with art design and picture design to create sophisticated picture styles to attract readers. By having an impact on readers' vision, we use readers' aesthetic cognition to attract readers' vision. By using people's vision, Physiological and visual psychology, produce powerful visual shock waves, firmly hooking the reader's eyeballs.

Keywords: layout design; picture layout; visual effects; exquisiteness; layout focus; picture processing

In the 21st century, the world’s publishing industry is facing rapid changes. Fierce competition has prompted various publishing manufacturers to continue to innovate, and format reform and innovation are naturally important measures for the publishing industry to cope with competition. The viewpoint of studying publishing from the perspective of social culture reflects the deep social relationships of human beings. I think the publishing industry is an important port of modern information. At the same time, the publishing industry is also an intuitive visual communication tool. Exquisite layout design can depict "vivid expressions", leave a deep visual impression on us, and make the layout design full of rhythm. In the construction activities of layout design, in the meaning structure of shared value, human beings are implicitly deep social relationships. This article takes the image processing effects in modern publishing design as the main basis, conducts an in-depth objective analysis, and discusses how to carry out exquisite layout design of pictures.

1. The significance of picture layout in layout design

Human vision tends to beautiful things. Taking the picture layout design in newspaper advertisements as an example, the information dissemination of newspaper advertisements is For the purpose of promoting products. For example, the New York Times, one of the most famous newspapers in the United States, has set strict standards for the advertisements it publishes. This reflects the newspaper's emphasis on high-quality advertising and its responsible attitude towards readers. These brands are consistent with the newspaper's brand. They complement each other well and are very grand in design and arrangement. Exquisite newspaper picture layout design can effectively increase readers' attention to newspaper advertising information. With the increase in readers' attention, there will be broad market prospects.

Therefore, the unity of content and form is the prerequisite for creating layout beauty. The beauty of layout is felt through vision. The combination of various visual factors in the layout is both unified and diverse, making the layout invisible. Monotonous without being cluttered, full of spirituality, poetry and beauty. Exquisite picture layout design can invisibly promote people's cognitive ability of information. Picture layout design in layout design has irreplaceable significance. It is an important part of the development of the publishing industry. Flexible use of layout elements of various pictures and scientific and reasonable design of the layout can enhance the overall competitiveness of layout design.

2. Analysis of the key points of image layout in layout design

The market of publishing design is huge, and it has also received widespread attention in the daily lives of our people. The current picture of publishing design is gradually It tends to be exquisite and personalized, which is a huge challenge for layout design. Therefore, an eye-catching picture layout is very important. A good layout design can highlight the overall inner spirit of a publishing company and show a good working attitude of a company. Therefore, the requirements for image layout design effects in current layout design should follow the following points;

First, the key point of unifying the idea of ??innovative consciousness with the format style is that the format style is determined by the nature of the picture. It is not only reflected in the uniqueness of the content, but also in the uniqueness of the picture form. The layout design should highlight the uniqueness of the newspaper. overall ideological characteristics. The layout of pictures should strive to highlight the overall layout design style. When the layout design requires a lively and bright style, the pictures should be designed with more images of children, flowers and small animals, and the layout should be in bright colors and sensitive colors. The matching should be consistent with the overall tone of the layout, highlighting the sense of coordination and symmetry.

Second, adhere to the key points of creating visual impact, place the most visually impactful pictures and titles at the top of the layout, and increase the area occupied by headline manuscripts and increase the arrangement of headline text. Width and elongated headlines. The core of layout design is to beautify the layout, combine the layout of pictures with the overall aesthetic effect of layout design, and strive to highlight a visual aesthetic enjoyment. In the layout design of pictures, the exquisite picture layout should be placed in the most conspicuous part of the layout, so that the first thing readers see is the beautifully designed picture, and strive to create a pleasing feeling and maximize the visual impact of the picture. Reflect into the reader's mind and leave a deep impression on the reader.

Third, the principle of neatness design means that text and pictures should be placed neatly and uniformly during layout design, and do not place text or add colors randomly. Our eyes have a visual aesthetic function, and our aesthetic ability will also tend to be neat. Our vision will be unconsciously impressed by a uniform design. The design of pictures should be consistent with the overall style of the layout. Do not regard the addition of pictures as a kind of decoration.

Because decoration is just a foil and has no overall significance to the layout design. The application of pictures should be regarded as an integral part of layout design, and pictures should be given specific meanings. Among them, when neatly designed and placed, the combination of pictures and layout is a harmonious combination, bringing a sense of comfort to the majority of readers.

3. The professional requirements for picture typesetting personnel in layout design in today’s era

There is a famous saying in the media industry that “the version is like the text”. What kind of layout should we pursue? The layout of pictures in the design will determine what style of layout there will be. Each type of layout design has its own unique layout style.

The quality of picture typesetting personnel in a layout design has an important impact on the layout itself. In today's era, picture typesetting personnel in layout design should be good at communication, diligent in communication, willing to cooperate, and have good interpersonal relationships. , this is a necessary condition for smooth work, happy life, and successful career. Establish an overall concept and keep pace with the times, pioneer and innovate, constantly update concepts, and accept new concepts with an open mind in order to achieve new progress and transcendence. . What's more important is to have the ability to understand the aesthetics of pictures and be able to well combine the layout design with the style of the picture design itself.

So, entering the information age of the new century, picture layout in today's layout design is no longer just a simple technical design requirement, but has become an integral part of the publishing industry's market-oriented and open market. Therefore, flexible use of picture layout elements in various layout designs and scientific and reasonable design of the layout to enhance overall competitiveness are important tasks in picture layout in today's layout design.

IV. Conclusion:

In today's layout design, image layout must keep up with the pace of the times and strive to keep pace with the times. Due to the characteristics of the publishing design industry, this requires that the layout design cannot lack systematic management of layout design. It cannot pursue sensory stimulation, use layout elements indiscriminately, and create a visual center randomly, resulting in a layout without a center. This is the basic principle of picture layout in layout design. Require. Under the requirements of the information age, picture layout in layout design plays an increasingly important role in the development of the publishing economy. A unique layout design and picture layout can quickly attract the readers' attention and focus the readers' attention on the layout. Come up.

References:

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< p>[2] Liu Wei. Thoughts on image processing in layout design[J]. Xinjiang Agricultural Economy, 2008 (11).

[3] Wang Yuxiang. Development of layout and picture layout design in the new situation[J] .Inner Mongolia Science and Technology and Economy, 2009 (10).