What company is red?

RED is an American high-definition camera company, focusing on the design, development, manufacture, sales and service of professional digital cinema cameras. Founded in 2005 by JamesJannard, the company is headquartered in California, USA. RED is famous for its modular digital cameras (DSMC), which have played an important role in Hollywood blockbusters. At its peak, RED was regarded as a super unicorn that subverted the film industry. By March 7, 2024, Nikon announced the acquisition of all the issued membership rights of RED and became a wholly-owned subsidiary of Nikon.