What are the forms of illustrations? What are the creative entry points of illustration? The concept and evolution of illustration, the function and function of illustration, the aesthetic characteristics of illustration, the classification of illustration, the present situation of illustration in the field of modern design, illustration design can be said to be the most expressive, and it has a close blood relationship with painting art ... Many expression methods of illustration art draw lessons from the expression methods of painting art, and the marriage of illustration art and painting art makes the former make great progress in both the exploration of the diversity of expression methods and the depth and breadth of design theme expression. In a sense, painting has become a basic discipline, and illustration has become an applied discipline. Throughout the history of illustration development, its application scope is constantly expanding. Especially today, with the rapid development of information, people's daily life is full of all kinds of commercial information, and illustration design has become an irreplaceable art form in the real society. Therefore, the purpose of our research is how to study, think and study modern illustration knowledge in depth and serve the society better. [Edit this paragraph] The concept and evolution of illustration The definition of illustration "Ci Hai" defines "illustration" as "a picture inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the pages to supplement the content of the text or for artistic appreciation. This explanation is mainly aimed at the definition of book illustrations, which is a narrow definition. With the advent of the information age and the development of modern society, the meaning of modern illustration has changed from a narrow concept (limited to paintings and pictures) to a broad concept. "Illustration" refers to the pictures inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, collectively referred to as "illustration". Illustration, in Latin, means "light up". Reading words and thinking about meaning were originally used to increase the interest given by words in publications and make the words more vivid and vivid in readers' minds. In today's various publications, the importance of illustrations has far exceeded the foil position of "luminous words". It can not only highlight the theme, but also enhance the artistic appeal. Illustration is an art form. As an important visual communication form of modern design, it occupies a specific position in modern design with its intuitive image, true sense of life and beautiful appeal. It is widely used in many fields of modern design, involving cultural activities, social undertakings, commercial activities, film and television culture and so on. The historical evolution of illustration and the development of illustration art have a long history. In your eyes and mine, ordinary and simple illustrations have great connotations. From the world's oldest illustration cave mural to the Japanese folk print ukiyo-e painting in the Edo period, all of them show the development of illustration. Illustrations first developed with the changes of newspapers and books in the early19th century. Its real golden age first began in the United States in the 1950s and 1960s. At that time, the illustrations just separated from art works were obviously drawn, and most of the authors engaged in illustrations were professional painters. Later, influenced by the school of abstract expressionism, they turned from concrete to abstract. It was not until the 1970s that illustrations returned to the realistic style. China's early illustration form The earliest illustration in China appeared in the form of printmaking. With the introduction of Buddhist culture, in order to publicize the teachings, the scriptures were illustrated in disguise. At present, China's earliest prints are recorded in historical materials, namely "Dalagni Curse" published by Tang Suzong. The title page painting of King Kong Prajna Sutra published by Tang Yizong Xian Tong in the 9th year (868) is the exact date. In the Song, Jin and Yuan Dynasties, book illustrations developed greatly. The application scope has expanded to medical books, historical geography books, archaeological catalogue books, daily encyclopedia books and other books, and color overprint illustrations have appeared. During the Ming and Qing Dynasties, it can be said that the ancient illustration art developed greatly, and there were book engraving industries all over the country. Different regions have formed different styles. The forms of illustrations are: frontispiece drawings, text illustrations, top or bottom drawings, paintings on inner pages or title pages, and cards. The historical evolution of ancient illustrations in China can be regarded as the development history of printmaking. It is also the history of folk New Year pictures. It's just that folk New Year pictures became commodities independently earlier, which is the predecessor of commercial illustration. The history of illustration in Europe is similar to that in China, and it was first used in religious books. Later, illustrations were widely used in natural science books, grammar books and collections of classic writers. With the development of today's society, illustrations are widely used in various fields of society. Illustration art not only broadens our horizons, enriches our thoughts, gives us unlimited imagination and broadens our minds. With the increasing commercialization of art and the emergence of new painting materials and tools, illustration art has entered the era of commercialization. In the era of commodity economy, illustrations play a great role in promoting economic development. The concept of illustration has gone far beyond the scope of traditional laws and regulations. Throughout today's illustration world, painters are no longer limited to a certain style. They often break the way of using only one material in the past, and widely use various means to achieve the expected effect, so that the development of illustration art has gained a broader space and unlimited possibilities. In China, illustration developed late, but it can be traced back to its source. After the development of blackboard newspaper, printmaking and poster layout after liberation, and the reference to international popular styles after 1980s, with the popularization of computer technology in the middle and late 1990s, more cutting-edge authors who use computers for illustration design appeared, and illustrations found a huge living space outside their mother. With the development of technology and the needs of society, rich carriers are constantly emerging. [Edit this paragraph] Illustration application Illustration application scope publications: illustrations used in book covers, book inner pages, book covers, book content assistance, etc. Including illustrations used by newspapers, magazines and other editors. Commercial publicity: print advertising DD includes newspaper advertisements, magazine advertisements, signboards, posters, leaflets and illustrations used in TV advertisements; Business image design: product logo, corporate image (mascot); Commodity packaging design; Illustrate DD consumer guide, product description, user description, chart, catalogue, film and television multimedia: the role and environmental artistic setting or interface design of film and television dramas, commercials, games, networks, etc. Anything used for "explanation" can be counted as the category of illustration. The two types of illustration application are in the field of graphic design, and literary illustration and commercial illustration are the ones we contact most. Literary illustration-a visual art form that reproduces the plot of an article and embodies the spirit of literature. Commercial illustration-an image expression that conveys commodity information for enterprises or products and integrates art and commerce. The illustrator gets the remuneration related to it, gives up the ownership of the work, and only retains the right of signature, which is a commercial transaction. [Edit this paragraph] The function and function of illustration The definition of illustration is generally different between modern illustration and artistic illustration. Their functions, forms of expression and media are different. The service object of modern illustration is commodities first. Commercial activities require that the information they carry be conveyed to the audience accurately and clearly, and people are expected to correctly receive and grasp this information and make the audience feel beautiful while taking actions, so it is said to serve commercial activities. Generally speaking, artistic illustrations have three functions and purposes: first, as a supplement to words; Second, let people get the satisfaction of perceptual knowledge; Third, show the artist's aesthetic concept, performance skills, and even show the artist's world outlook and outlook on life. The function of modern illustration is very strong, and pure art that deviates from the purpose of visual communication often weakens the function of modern illustration. Therefore, the design should not make the theme of illustration ambiguous. It must be based on clarity, simplicity and accuracy. The appeal function of modern illustration The basic appeal function of modern illustration is to convey the information to the audience in the simplest, clearest and clearest way, arouse their interest, try to convince them of the delivered content, and accept the propaganda content gladly in the aesthetic process, thus inducing them to take the final action. (1) Display vivid and concrete images of products and services, and convey information intuitively. (2) Stimulate consumers' interest. (3) Enhance the persuasiveness of advertisements. (4) Enhance the attractiveness of commodities and stimulate consumers' desires. [Edit this paragraph] The aesthetic characteristics of illustration as a form of visual art, specifically as a part of practical art, illustration design has its own aesthetic characteristics. Among them, the most obvious ones are: first, purposefulness and restriction; Second, practicality and popularity; Third, visualization and visualization; Fourth, aesthetics and interest; Fifth, creativity and artistic imagination; Sixth, diversification and diversification; Due to the diversity of media, content, expression and appeal object, modern illustration also has diversified and diversified aesthetic standards. Illustration [Edit this paragraph] Illustration forms There are many forms of modern illustrations, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens. Poster advertising illustration: also known as poster, poster. In the era when advertisements mainly rely on printed media to transmit information, they can be said to be in a dominant position in advertisements. However, with the emergence of film and television media, its application scope has narrowed. Newspaper illustration: Newspaper is one of the best media for information transmission. It is the most popular, low cost, large circulation, wide spread, fast speed and short production cycle. Illustration of magazine books: including the design of front cover and back cover and the illustration of words, which are widely used in all kinds of books. Such as literature books, children's books, science and technology books, etc. This kind of illustration is gradually declining. In the future, it will still exist in a large number of electronic books and newspapers. Product packaging illustration: product packaging makes illustration more widely used. Product packaging design includes three elements: logo, graphics and text. It has two missions: one is to introduce products, and the other is to establish brand image. The most prominent feature is that it is between plane and three-dimensional design. Illustration of corporate image publicity materials: it is the VI design of enterprises. It is included in the basic system and application system of corporate image design. Film and television illustration in film and television media: point out the illustrations in movies and TV now. Generally, it appears in advertisements. Movie and TV illustrations also include computer screens. Now the computer screen has become the performance space of commercial illustration, and many graphic library animations, game programs and graphic tables have become a member of commercial illustration. Illustration forms, such as figures, free form, realistic skills, black and white, color, materials, photos and computer production, can all be applied to illustration production. The classification of vector illustration is based on the current market positioning: vector fashion comics, realistic comics, American and Korean illustrations and other concept settings. According to the production method: hand painting, and so on. UI design, 3D), pixels are classified by illustration style: Japanese comics and illustrations, European and American illustrations, Hong Kong illustrations, Korean game illustrations, and Taiwan Province romance novel cover illustrations. Because there are so many styles now, I just simply classify them. Other countries also have hand-made origami and cloth patterns, all of which are neck and neck. [Edit this paragraph] Illustration Status Quo Illustration The most developed place: The United States is a country with a very developed illustration market, and appreciating illustrations has become a habit in society. On the one hand, a large number of independent illustration products are sold in the terminal market, such as illustration books, magazines, illustration greeting cards and so on. On the other hand, illustration, as a part of visual communication system (graphic design, illustration, commercial photography), is widely used in graphic advertisements, posters, covers and other design contents. The illustration market in the United States is also very specialized, which is divided into children, sports, science fiction, food, digital, pure artistic style, humor and other professional types, and each type has a special illustrator. The whole illustration market is very standardized and the competition is fierce, because the average income level of illustrators is three times that of ordinary Americans. Illustrations in Japan, South Korea, Hong Kong and Taiwan: As we all know, Japanese commercial animation has a huge market and operation team. Animation is an important branch of illustration industry. Before CG technology (ComputerGraphics) entered the field of illustration, hand-drawn animation had become a sunrise industry in Japan. Today's younger generation is more and more inclined to use computer digital technology. In South Korea, with the game industry climbing to the second pillar industry of the national economy in recent years, illustrations, especially digital illustrations, have sprung up everywhere, and the game characters designed with digital illustrations have also won more market space with the popularity of Korean games in China. At the same time, Hong Kong and Taiwan illustrators are still looking for their own way of industry, although their works have obvious traces of learning from Japan. Illustration education: Beijing Institute of Printing, Beijing Institute of Fashion Technology, Beijing Broadcasting Institute, Tsinghua University Academy of Fine Arts, Central Academy of Fine Arts and other institutions have set up illustrations or related majors in the past two years, but the teaching content often only includes publication illustrations rather than commercial illustrations in a complete sense. But in foreign countries, the combination of illustration education and market is very close. Many well-known illustrators are visiting teachers in various universities, and they have brought the most fashionable and cutting-edge business consciousness to the school. Nowadays, commercial illustrations popular in foreign markets include publication illustrations, cartoon mascots, video and game art designs and advertising illustrations. In fact, in China, illustrations have spread all over print and electronic media, commercial places, public institutions, commodity packaging, film and television performance posters, corporate advertisements and even T-shirts, diaries and New Year cards. How to design a full font logo How to design a full font logo
Lead: Some enterprises are keen on simple font logo, but a logo composed only of fonts does not mean that it is not creative and does not need any skills. Full-font logo composed of some classic fonts conveys an atmosphere of enterprise, firmness, reliability and seeking truth from facts. Many famous enterprises are such signs, such as IBM, Apple Computer or Ponzi Cosmetics. Let's learn how to design a complete font logo!
If you plan to design such a logo, you'd better make sure that the font you use must be a font with good expressive ability, and carefully arrange the spacing between letters, the thick lines of font lines, the spacing between words, the position where hyphens or dotted lines are placed, etc.
This logo must emphasize the choice of font. Generally speaking, instead of directly using fonts that can be seen everywhere on every computer (as shown above), use some newer fonts.
Pay special attention to Helvetica font (Arial font is actually Helvetica font, just another name), which was particularly popular in the 1960s and 1970s. If you use this font, it will give people a nostalgic atmosphere. Do you want your LOGO to look like many logos designed in the sixties and seventies?
Many fonts have the characteristics of fashion, which may be popular for a while, but things will change soon. Please avoid using these fonts, such as sand, mistral and tramp.
You can observe how many changes will occur when the main font is used on the logo:
Font combination
In many full-font logos, you often use two different fonts, and sometimes you have used two fonts in the company name. Sometimes the font you use is ok when the company name is large, but it is not appropriate to present it in a smaller font. For example, if you use a very fine font as the company name, if the words you want to add are "international", "joint stock limited company" and "head office", you may even need to add a slogan, such as "Wedoitforyou". In this case, if the letter lines are thin, if the logo size is large, they will be very clear and easy to read, but if they are expressed in small fonts, these thin lines will be easy to read.
The key to using two (or more) fonts is contrast. When using two fonts, especially when the font you choose is not a font family, avoid choosing two fonts that look too similar (just like the thin font and the thick font of the same font). The font you choose must look significantly different.
If the fonts you choose are very different, but the combination makes you feel uncomfortable, and you can't say anything wrong, then you should carefully look for the similarities between the two fonts, which often leads to visual conflicts.
Letter deformation
We often deform a letter in a sign to achieve a special effect. Some of these transformations can be realized simply by adding or subtracting an element, while others involve some complicated other technologies.
Changing letters to match other letters is a design technique adopted by many signs. Adding interesting visual elements to the font will make the whole logo more unique.
Add elements
If you spend more time and energy on logo design, the more we can design unique logos, such as chic hook of Nike, Bull of Merrill Lynch or Apple of Apple. Over time, everyone will know what brand this logo belongs to. But many times, even if you spend millions or years designing, symbolic elements and words should be combined to give people a unique feeling, not just by that pattern.
Generally speaking, the symbolic patterns we study here give people a simple form of expression, and their clean lines and shapes make them have a good application in various media. If you have carefully browsed some design yearbooks or books about LOGO, you will find that if these symbol patterns don't match the font form, they are just simple symbols (usually common and can be seen almost every day), but when they match the font of a specific company name, they will look special on the whole. This is very important for logo design, because there are countless signs that use circles as symbolic patterns. If you don't match the text, there is actually little difference.
Ideally, the symbol pattern we designed should be similar to the font we saw at first sight. Usually you will see some logo designs, and the connection between their patterns and words is not obvious. Remember that the key to similarity is that the space allocation in the logo can be related. If a sign as a whole gives people a sense of closure, it gives people a sense of close connection. If a sign looks divergent, it is difficult to connect.
Add clip art materials.
We can get a lot of clip art materials in many ways, including dozens of patterns in some patterns and fonts. These clip art patterns are not only very suitable for making signs, but also can give us some new inspiration in design through these clip art materials.
We show the concepts of "idea" and "swarm" by reusing the clip art material of this light bulb. Fonts are lively fonts, but the whole logo is still a bit static when conveying the concept of "poly".
We change the lines of letters to add some "energy".
In the process of increasing "energy" and interesting visual effects, we added an unexpected element: floating light bulbs.
In order to further make the name design more distinctive, each of the following signs adopts local elements of cheap clip art or a pattern font:
Don't forget, we can use some illustrations and clip art as an option for our logo design.
Add illustrations
If you are a clever illustrator, or you have the ability to hire an illustrator to help you complete the logo design, then you can convey your design ideas in a very special way. But don't let an illustrator who lacks professional standards hinder your creativity. If these illustrations are deliberately expressed in a "rough" style, they will be more attractive than well-decorated illustrations, so many illustrators will focus on creating this kind of visual effect that looks a little "rough" but has a good expression style.
There are many ways to apply illustrations to signs. But what we should remember is: we must keep it simple and ensure that all illustrations still have good expressive force when displayed in black and white.
; How to create character posters? What are the design methods? Character posters are generally composed of character images and text designs. This mixed layout design has a * * * feature: at first glance, it will be attracted by the characters, and then slowly transfer to the text content. The impression of a good work depends largely on the style and content of the characters. Of course, if we can use various elements, it will also help to highlight the theme of the work. Today, we share the method of designing character posters. 0 1 Try different artistic effects. If you try different artistic effects and apply them to graphic design, you will instantly bring different artistic effects to the picture and improve the richness of the picture. Then artistic effect refers to the designer's understanding of the theme, the use of creative techniques, the means of information transmission and the mastery of artistic language. Mottled old art effect tearing paper art effect collage art effect fault art effect 02 It is essential to use words in arrangement. If you feel that the layout is too monotonous, you can try the way of pressing words with pictures, with words as the background, and the main picture is arranged directly on the words. Or the combination of words and graphics makes it a part of graphic creativity. On the whole, the unique layout form with pictures and texts is realized. Improve recognition and interest, and convey graphic information at the same time. Black and white theme Black and white is always the best design partner. Black and white sounds dull and monotonous, and some traditional ideas in China think that black and white is unlucky. In fact, on the contrary, they have a fashionable and simple beauty, and even give people a noble and elegant feeling. Usually the picture is adjusted to black and white, and neutral color is used as the main color in a large area. Then add a single color, the protagonist will play a prominent role here, which can form a strong contrast and unified balance. Double exposure effect Double exposure effect has always been welcomed by photographers, and it is also a more classic photo design and production technique often used by designers and artists. These double-exposure posters look very creative and artistic, but they are not difficult to do. The transformation of illustration elements into illustration forms can be understood as the combination of point, line and surface graphics other than shooting, that is, hand-drawn graphics. The advantage of illustration lies in its rich imagination and free creativity. Bold creativity and color matching When you choose exaggerated creativity and color matching, there will be a strong visual impact. Have an impact on the audience, they will be attracted by the emotions and energy conveyed by the picture. To create this effect, the less words, the more energy.