Why did Holiland change its name to Dandelion?

Which region is the poster from? Dandelion is a luxury baking sub-brand under Holiland. The store decoration is quite fresh. I have seen their products, including half-cooked cheese, pop-up tarts, honey cake, These classic products from Hokkaido are all there, and the taste has not changed. However, the style of some of the new products has a certain differentiation from the packaging design and Holiland. This may be the reason for their brand diversification strategy, based on the regional characteristics and tastes. Desserts that meet local preferences and are reasonably priced.