What does it mean to design posters? What does the poster mean?

The definition of poster design Poster is an art of information transmission and a popular propaganda tool. Posters are also called posters. It is a large painting posted on the street wall and hung in the window, attracting passers-by with its eye-catching picture. In a sense, the 20th century was the century of political propaganda, and posters reached its peak as a way of propaganda at that time. Among them, the two world wars, the Soviet revolution and construction, and the Spanish civil war were the peaks of political poster creation, especially in the first 50 years of the 20th century, which was the golden age of propaganda posters. Shortly after the victory of the October Revolution in Soviet Russia, the window of the post office in the center of Moscow, the capital, was covered with posters, from which citizens can learn about the revolutionary situation. In schools, posters are often used in cultural performances, sports meetings, story meetings, exhibitions, parents' meetings, festivals, competitions and games. The general requirement of poster design is to make people clear at a glance. General posters usually contain notices, so the theme should be clear and eye-catching (such as xx competition, discount, etc. ), and then summarize the main contents such as time, place and matters needing attention in the most concise sentences. Exquisite illustrations and layout of posters are usually a good way to attract attention. In real life, there is more abstraction and concreteness.

Poster design is a new profession based on the application of computer graphic design technology with the development of advertising industry. The main feature of this professional technology is a creative design activity or process of graphic art, which expresses the purpose and intention of advertising by using relevant design software on the computer, expressing advertising elements such as images, characters, colors, layouts and graphics, and combining the characteristics of advertising media. With the sustained high-speed economic growth, expanding market competition and escalating competition in China, the commercial war began to enter the period of "intellectual" war, and advertising also rose from the so-called "media war" and "investment war" to the competition of advertising creativity, and the word "creativity" became the most popular and commonly used word in China advertising industry. "Creativity" means "creativity" in English, which means creating, creating and causing. "Creativity" literally means "creating images". From this perspective, advertising creativity is an artistic conception activity between advertising planning and advertising performance production. That is, according to the advertising theme, through careful thinking and planning, using artistic means, the mastered materials are creatively combined to create an image process. In short, it is the imagery of advertising theme creativity. The purpose and significance of poster design Poster is one of the important means of company publicity, and there is also a name called "Poster" in China. As a visual communication art, stickers can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media. As far as every poster advertisement is concerned, it is highly targeted. Commercial commodity posters are mostly expressed in the form of artistic photography, realistic painting, comics, etc., leaving consumers with real touching pictures and humorous feelings. Non-commercial posters have a wide range of contents, various forms and rich artistic expression. Especially cultural and artistic posters, you can give full play to your imagination and artistic means according to the theme of the advertisement. We should give full play to the role of posters. The paper is good and beautifully printed. By understanding the specific situation of manufacturers, commodities, objects and environment, we can give full play to our imagination. Poster design has a unique form of expression with its novel creativity, short and vivid titles and advertising words, emphasizing the forward-looking and artistic nature of poster advertisements. (1) Poster advertisement is a visual design, and it is a manifestation of using visual language to visualize advertising creativity. (2) The picture of poster advertisement is vivid and intuitive. An excellent poster advertising picture, with its real life feeling and beautiful appeal, shows irresistible propaganda power. (3) Poster advertisements, with their illustrated advantages, enhance the rendering power of advertisements and convey the advertising information vividly and accurately. (4) A good poster advertisement is aimed at its potential consumers. (5) Poster artistry. To achieve excellent aesthetic effect, poster advertisements must attach importance to various artistic expressions. For example, in the artistic treatment of poster language, we should strive to be accurate, vivid and refined, and pay attention to its image. Expanding the market's awareness of corporate brands is also an important significance given by enterprises to promote posters. To promote and maintain the market, enterprises need to use effective means of self-display, and enterprises need to pay special attention to the use of words and the choice of patterns in the copy of poster design, so as to highlight the complete intention of enterprises. Company poster design is an indispensable part of modern enterprises, which can not only improve the visibility of enterprise products, but also improve the visibility of enterprises. Therefore, the company poster design is one of the important means of our enterprise publicity, and we must pay attention to it. What does the poster mean? Posters are used to refer to invitations to plays, movies and other performances and activities.

The name poster originated in Shanghai. The word poster has evolved to 20 13, and its scope is not only a special poster for professional drama performances, but also an advertisement, because it, like advertisements, has the characteristics of introducing an object and an event to the masses. Poster is a very common form of poster, which requires concise language and novel and beautiful form.

Posters have characteristics.

1, advertising

The poster hopes that all sectors will participate. They are an advertisement. Some posters use artistic design to attract more people to join the activities. Posters can be published and played in the media, but most of them are posted where people can easily see them. Its advertisements are extremely colorful.

2. Commerciality

Posters are pre-advertising and publicity of an activity, and their purpose is to get people involved. Performance posters account for most of the posters, and performance advertisements are often mainly for commercial purposes. Of course, posters of academic reports are generally not commercial.