Traditional Culture Encyclopedia - Photography major - Picture background of business meeting-How to make a page-turning invitation letter for business meeting
Picture background of business meeting-How to make a page-turning invitation letter for business meeting
This is the first thing to be clear. Taking a group photo is definitely not a matter of understanding the camera. The so-called "ten minutes on stage, ten years off stage", the preparatory work in the early stage directly determines the success or failure of the group photo.
The first thing is to determine the location:
1, the number of people in the station must be guaranteed, and several rows must be tested on site.
2. The weather, such as sunny days, is usually taken outdoors. If it rains, there must be an indoor spare venue.
3. Background: It is a good choice to choose a concise background related to the theme of the conference, the company's iconic background and landmark buildings.
For an influential background, it is more important to choose the light, and choose the priority according to the following conditions.
1, the sun does not shine (diffuse scattering): the subject's face is evenly illuminated and his eyes are opened;
2. Backlight: The back of the meeting personnel is exposed to the sun, and the face is dull, but the eyes are open;
3, facing the sun: the face of the meeting staff glows, the oil overflows, and the eyes can't be opened;
4. Side light: The face is flickering, similar to singing opera. ...
According to the participants, determine the position of the main participants, print out the position information, and the guide has a copy.
1, the overall shape behind the station is rectangular, which is similar to the size of the camera photo, too narrow or too square.
2. If it is a stool, you can post your name in an inconspicuous place on the stool; If you are standing, you can mark the most important position on the ground with inconspicuous labels.
As far as my experience is concerned, the mess at the station is the most common. Last year, after I fixed the spot on the ground at the seminar, the effect was much better.
The effect of taking a group photo should have been tested when preparing for the meeting, so before shooting, you should set up a tripod at the venue according to the previous test, adjust the camera parameters, and shoot immediately after the personnel are seated.
In fact, the tour guide is more important than the photographer, otherwise there will be war. Generally, there are three guides, one in the middle and one on both sides, not too many, too many are easy to command. The instructor should first guide the general participants to stand in their own positions, and then welcome the main guests to their seats.
When guiding, the guiding personnel should be able to understand the photographer's command on the one hand and command the crowd to be domineering on the other.
The station is really messy. What should I do if some lines are not full? At this time, you often command too much, which will make the meeting staff at a loss, because they can't see themselves in the team. In fact, the author took a group photo of more than 0/00 new employees' training last year. At this time, we can only ensure that the four sides are flush, otherwise the first impression will not see a protrusion here and a depression there.
When taking a group photo, the safest thing is to shout "one, two, three", but if you want a good atmosphere, you have to prepare some jokes. A serious "thank you …" is more orthodox, and even better, it is a joke. For example, it is best to "make a fortune" and "become more and more beautiful" according to the occasion. In fact, this has been bothering me, because my literary background is relatively poor, and this sentence is not easy to make.
Seeing this, I don't seem to have said anything about the camera, because taking a group photo with the camera is really the least important thing. As long as the previous parameters are selected correctly, just use the automatic gear, and the rest is really about pressing the shutter. Here are three suggestions:
1, the focal length of the lens is about 50mm, and the deformation is small;
2. A tripod is a must.
3. When taking photos, there should be a suitable background around the meeting personnel's station. First, the picture will not be too depressing. Second, it is convenient to add the title of the meeting at the top in the future. If you don't feel good about it, it's better to cut off the background around the blank area to avoid crowding.
The author's greatest wish is to get me a few domineering assistants every time ~ I won't take my own photos as an example, but finding an online map is a good example.
How to make a page-turning business meeting invitation 1 Prepare background materials: In order to make the invitation letter of page-turning business meeting, you need to prepare the background materials of the meeting, including the theme, time and place of the meeting, so as to express it accurately when designing the invitation letter of page-turning business meeting.
2. Collecting and summarizing meeting materials: When designing a page-turning meeting invitation, it is necessary to collect and summarize relevant meeting materials, including the purpose, content, purpose, time and guests of the meeting, so as to improve the contents of the meeting invitation.
3. Make an invitation page: When making a page-turning meeting invitation, make an invitation page according to your own requirements, and put the relevant information of the meeting on the first page for the receiver to see at a glance.
4. Add Response Page: Add Response Page, which is used to collect basic information and replies of participants. You can put the response page on the last page of the invitation letter of the page-turning meeting, which is convenient for the participants to fill in the response information.
5. Print and distribute: finally, print out the invitation letter of the meeting and formally distribute it to the invitees to complete the production of the invitation letter of the page-turning business meeting.
How to become a ppt master? Trick 1: Words are for reading, not for reading.
From time to time, we will hear such remarks: "PPT is very simple, that is, copy and paste the words in Word." This is actually an ignorance and blasphemy to PPT. If the text can be directly copied and pasted to achieve the demonstration effect, PPT is completely unnecessary.
The essence of PPT lies in visualization, that is, transforming the original invisible, intangible and obscure abstract words into vivid scenes composed of charts, pictures, animations and sounds, so as to make them easy to understand and lifelike.
Image can bring you at least three feelings:
First, it's easy to understand.
Words are always highly abstract, people need to read silently, need to convert into their own language, need to associate up and down, and need to find the logical relationship among them; But it's much easier for people to watch movies. They just need to follow the development of the story, appreciate its plot and understand its meaning. PPT is to make these words as vivid as movies.
The second is to relax.
If you stick a novel on the wall, I believe you will have a backache after reading it for half an hour. If you make a novel into a TV series, you may not feel tired after watching it all day. That's the truth. Third, it is easy to remember. Traditional PPT, what you need the audience to remember is words, which are too difficult. Even if you remember, it is easy to forget. Visual PPT can make it easy for the audience to remember the graphics, logic or conclusions, which may still be fresh in their minds after three to five years.
Change the practice of "copy and paste"! Boldly delete those irrelevant contents and try to extract long words. Maybe you are not used to it at first, or maybe you are still rough. Don't give up, one day you will make the audience full of praise. Some leaders will ask, "PPT has no words. What do you want me to say?" Indeed, the change of speech habits will not happen overnight, which depends on the speaker's familiarity with the content and mastery of speech skills. However, one thing is that reading the text with the audience is a taboo in the speech. If this is eliminated, the presentation effect will gradually improve.
Therefore, RIPPTT put forward two viewpoints: 1, and words are used for scanning. Anything you can't see clearly at a glance should be enlarged. Delete if you can't see clearly after zooming in! 2. Text is the natural enemy of PPT. Reduce if you can, reduce if you can, and map if you can.
Trick 2: 20 minutes is the limit of happiness.
Traditionally, we always think that the more we talk about, the longer we spend, and the more the speaker pays attention to it. This is the standard in the era of planned economy. Now, whether it is our leaders, customers or ordinary audience, time is extremely precious. No one wants to read hundreds of pages of research reports, and no one wants to listen to your long speech. Concentrate the best! What is the core content of the demonstration? Opinion! On this basis, explain what is confusing to the audience and what you think is important.
Never worry that your presentation is too short. If you spend 20 minutes explaining what you can understand in one day, you will actually save the audience 7 hours and 40 minutes. In this era when time is money, the audience is certainly welcome. Another advantage of brevity is that there is still a lot to say. If your presentation is wonderful enough, it will leave more expectations and aftertaste for the audience, and some people may even ask to copy your PPT and study it several times. Short, but also improve the requirements for PPT. You need to know which content is most concerned by the audience, which content is indispensable and which content can bring shock. Accordingly, the merger of the merger, the deletion of the deletion. Perhaps this is an iterative process, but there is only one standard: don't let the audience have time to yawn.
Trick 3: clarity is more important than anything else.
PPT has a fatal weakness-the audience is easily lost.
Why?
First, PPT is not a movie after all, and its logical structure is abstract and difficult to grasp;
Second, PPT is page by page, and you can only watch one page at a time. What I have seen before can only be remembered.
There are two solutions: one is to send an outline of the speech to each audience in advance; The second is to establish a clear navigation system for your PPT.
The navigation system mainly includes: 1. A complete PPT architecture from the opening animation, cover, preface and contents to the switching page, text page and ending page (the third chapter of this book will introduce it in detail); Second, each page has a title bar (in addition to indicating the title of the whole PPT, it is more important to indicate the title of this chapter and the theme of this page); Third, the page number, if convenient, try to add.
Trick 4: No design equals garbage.
Traditionally, we attribute PPT to tools such as office processing, and think that simple typesetting can meet the demand. With the improvement of the aesthetic level of the whole society, this view is being abandoned by more and more people.
PPT, especially external PPT, is becoming an important part of corporate identity system, representing the face of a company; Design is becoming one of the core skills of PPT and the basic standard of PPT level.
Whether it is reporting, publicity, competition or bidding, a beautifully designed PPT can at least play the following roles: (1) Make the audience pleasing to the eye: beautiful women attract attention, and exquisite PPT is refreshing. (2) Let the audience have a good impression: everyone has a love of beauty, and a beautiful PPT can naturally make the audience look more. (3) Win the trust of the audience: People are always biased. Exquisite design gives people a professional, serious and reliable feeling, and the gold content of the content naturally increases. (4) Opportunities for success: In the workplace, beautiful and handsome guys have more opportunities for success, as do PPT presentations. It is difficult to evaluate the content, but the form is obvious. The scheme that you like and trust is naturally the first choice for leaders and customers.
The design was not built in a day, but we can find a shortcut: (1) Make good use of professional materials: professional PPT templates make your PPT have external beauty; Professional PPT charts make your PPT have inner beauty; Professional PPT pictures (including JPG, PNG, AI and other formats) make your PPT full of vitality. (2) Master the basic principles of typesetting: Everyone has different aesthetic standards, but there are always some rules in common. Mastering and observing these rules will make your PPT design recognized by most people. These rules include: one center, reasonable alignment, unified picture, strong contrast, clear hierarchy and so on. (3) Look at more beautiful cases: In the ten years since PPT was born, the design level of the whole society has been rapidly improved. In a threesome, there must be a teacher. In the field of graphic design and animation, there are cases worth learning everywhere.
Trick 5: Hyun is not the root of animation.
Since the birth of PPT, animation has been the biggest controversy. One view is that PPT is a slide, that is, a page-by-page picture plus text. In the field of business PPT application, there is no need for animation at all or only a simple page switching animation at most; On the contrary, there are countless people with lofty ideals who are determined in PPT animation, and have created animation legends again and again with their own creativity and efforts, and have also been cheered by many PPT fans. In recent years, Rip PPT has successfully applied PPT animation to the commercial field, and has been widely recognized by customers.
Animation not only makes PPT vivid, but also improves the performance of PPT several times.
1) The opening animation makes your PPT catch the audience's eye. Movies have titles, games have titles, websites have titles, and PPT presentations also need titles. At the beginning of a presentation, the audience often needs an adaptation period. They may still be thinking about unfinished work, talking to our neighbor Kan Kan, or complaining about the hard work of watching the presentation. At this time, you need to immediately focus the audience's attention on your speech. Beautiful and creative titles can immediately shock the audience and make them stunned.
2) Logical animation is a static picture, and the audience will browse from top to bottom. Without logical guidance, it is difficult for the audience to grasp the key points. After reading it, they have to think about the logical relationship, which is actually a waste of energy and attention; If you add a clear logical animation to this picture, it will turn the audience's own search for clues into helping the audience sort out clues. The presenter can control the order, primary and secondary order, position change, appearance and exit of objects, and guide the audience to understand PPT content according to their own ideas. The opening animation makes the PPT of external publicity show the professionalism and strength of the enterprise. A beam of light flashed, and the company's logo gradually became beautiful and memorable from the outline; The next four animated pages show the characteristics of Shanghai and the company from different angles, and at the same time, with continuous abstract text and animation effects, the sense of division between pages is eliminated.
3) Emphasis on animation In the past, we only used different colors, shapes and fonts to highlight some important contents. This has a great disadvantage, that is, the content to be emphasized will always be in the position of emphasis, and when we tell other content, it will distract the audience's attention; Emphasize animation, realize the emphasis effect through the actions of object enlargement, reduction, flicker, color change, etc., and let the presenter control freely, and automatically return to the initial state after emphasis.
4) Compared with those PPT that come to an abrupt end, adding a simple ending animation will get unexpected results: First, it is polite to remind everyone that the demonstration is over and give everyone a certain buffer time to prepare for the next activity; The second is to echo the opening animation, so as to finish what is started and avoid giving the impression of anticlimactic; The third is to remind the audience to recall the content and strengthen the memory through the form throughout.
5) Scene animation Maybe you are telling a story. Stories always have plots and processes, but it is almost impossible to express a complete process with a still picture. On the contrary, a set of continuous animations can make these processes vivid. In the past, we used Flash and video to show these effects, but PPT is actually achievable.
Trick 6: The chart is the rib of PPT.
The basic content of business presentation is data, so charts become essential. The earliest are column chart, pie chart, line chart and radar chart. Consulting companies transfer data charts to the expression of logical relationships, so there are various relationship charts such as juxtaposition, inclusion, diffusion, synthesis and stratification. From then on, words can no longer be abstract and boring; Korean companies represented by ThemeGallery, European and American companies represented by PresentationLoad, and China companies represented by Ripp PPT have further developed this trend to the extreme by adding the concept of design. From then on, words can become as beautiful, vivid and lifelike as pictures. Similarly, PowerPoint software is born for charts, with powerful drawing function like Illustrator, clear operation interface and simple operation mode, so that everyone can easily master it. Soon, PPT charts are popular all over the world, and they are used with pictures to make the presentation more powerful. If your PPT is still troubled by long paragraphs and worried about logic confusion, then learn PPT charts quickly.
Trick 7: Without planning, there will be no fine products.
Planning a good PPT is like planning a magnificent building. All PPT designers are planners first, some do it unconsciously, some do it with heart, but a PPT without planning must be a failed work. Different presentation purposes, different presentation styles, different audiences and different use environments determine different PPT structures, colors, rhythms and animation effects. PPT people are among the multiple standards of audience, leader and host. A good PPT work is based on an accurate grasp of the above requirements. We used to have some excellent designers whose works were beautiful and durable, but they were never recognized by customers. Why? Is the lack of accurate planning. Beauty is not the only criterion of PPT; Experience, care and put yourself in the audience's shoes. Even if the picture is flawed, it can often win the recognition of the speaker and the applause of the audience.
Trick 8: PPT can be the protagonist.
There is a western view that has become popular in China: the speaker is always the protagonist, and PPT is just a foil. In fact, this is a completely western position, which may not be suitable for China's national conditions.
Most westerners like to make public and are good at making speeches. Even in the eyes of many people, speaking is already a kind of enjoyment. Of course they don't want to be upstaged by PPT. China culture pays more attention to inner show than publicity, and few speakers are good at it. Even some leaders are reluctant to make public, let alone ordinary people. Therefore, we often regard ourselves as a member of the speech. In fact, we are just a symbol, keeping a low profile and then keeping a low profile. We would rather PPT become the focus of attention.
On the other hand: Are we demonstrating for the sake of demonstrating? Is it to express yourself? Of course not! Every time we demonstrate with a certain purpose, either to let the audience know about our works, or to let the audience choose our products, or to convey some information, or simply to gain everyone's fun, can you find a reason why we must be the protagonist? Don't! Effect is king, as long as you can achieve your goal, don't care who is the protagonist and who is the supporting role.
If you are an expressive speaker, if this is a stage where you need to show yourself, then stand up bravely and be the protagonist! If you are a slightly introverted worker and do this demonstration for work, or if this is a low-key occasion, you don't have to stick to the preaching of the masters. Even a supporting role can get the warmest applause.
Trick 9: PPT is not dumb
In the eyes of many people, PPT is synonymous with multimedia. But this kind of multimedia has always been wrongly called silent.
Detailed analysis shows that there are three reasons for silence: First, the business characteristics of PPT limit the application of sound. After all, in business meeting places, people need to concentrate on thinking, whether it is background music or animated sound, it will bring interference to people; Second, the function of PPT software design limits the application of sound. PPT software has not been fully prepared for the application of sound since its birth. PowerPoint has no intention to give consideration to the function of editing and optimizing sound. Third, the PPT crowd is too wide. Managers, clerks, teachers, sales representatives, bosses, leaders and even some primary school students have become PPT technicians. Everyone's knowledge reserve is far from enough, lacking sound material, sound perception and sound editing technology. But unconsciously, some people still try, and as a result, the sound application is unprofessional, especially some action sounds often attract the audience to be in an uproar.
So, some people come to the conclusion that PPT should not use sound. Is it really so absolute? The situation is changing quietly, and the era of PPT sound is coming. (1)PPT is no longer limited to demonstration. Corporate propaganda, wedding etiquette, leisure and entertainment are becoming hot areas of PPT application, and sound is an indispensable element. ② Graphic design, flash, video, etc. It impacts people's vision all the time. People are suffering from the most serious aesthetic fatigue, and the stimulation given by simple pictures has been greatly reduced. Sound is an excellent weapon to enhance the impact of the picture. (3) With the rise of PPT design company, the sound processing of PPT is specialized, a sound material library is established, all kinds of audio editing software can be used freely, the dubbing equipment is gradually improved, and the rules of sound application in PPT are mastered.
Trick 10: Retreat from "three" to "seven"
There are many ways to make PPT superior, and the first use of PowerPoint2007/20 10 is undoubtedly the most effective shortcut. From the perspective of PPT professional application, the following features of PowerPoint are highly respected by us.
(1) The operation interface is more beautiful and humanized.
● A brand-new vista-like operation interface is pleasing to the eye;
● The function of overall document management is concentrated in the office button in the upper left corner, leaving more space for the operation area;
● The operation area is wider, the classification is more reasonable, and it is clear at a glance after skilled operation;
● Custom buttons are very personalized, and calling common functions here is faster;
● The selection pane is similar to the Photoshop pane, and "endless" becomes a reality, which comprehensively improves the function of PPT;
● The zoom-in/zoom-out button and the view mode button are placed in the lower right corner at the same time, which is more suitable for the operation habits of ordinary people. (2) The drawing and design functions are more powerful. (3) Rich and practical function clusters These functions include:
●SmartArt chart, which can easily turn words into charts. (It's just that there are fewer kinds of charts and the texture is too monotonous. In terms of design, it does not advocate too many applications. )
● To lose weight for PPT files, the 2007 version of PPTX format file is much smaller than the 2003 version of PPT format file.
●PPT can be directly converted into pdf, xps, jpg and other formats, and some PPT pages can be published for various occasions.
Effectively prevent document crashes. In the 2003 edition, once the document is wrong, the unsaved data will be lost; The 2007 version can try its best to restore the state before the program is closed.
However, the 2007 edition has some obvious regrets: First, it requires higher computer hardware. Many students report that processors below 500MHz and memory below 256MB are difficult to use. Secondly, it is not compatible with the 2003 edition. Generally speaking, PPTX documents must be converted into PPT documents or plug-ins installed before they can be read in the 2003 version of PowerPoint.
Three-dimensional artistic words and graphics produced in 2007 edition can't be edited in 2003 edition. Some color gradient effects, shadow effects, text effects and even some animations will be deformed in 2003 edition and need to be edited in 2007 edition. However, these defects can't change the rapid popularization trend of 2007/20 10 version. To achieve outstanding PPT performance, PowerPoint2007/20 10 is undoubtedly the best choice.
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