What are the characteristics of product photography?

The power of product photography lies in attracting more people's attention and arousing people's desire to buy goods. Its practicability is obvious. The criteria for evaluating advertising photography are based on the results at the end of the whole advertising promotion activity, and the economic effect and social effect are the criteria for testing the advertising effect of advertising photography. In other words, the evaluation and prediction of advertising works is based on the role of advertising in commodity promotion, which is always market-based and consumer-centered, and cannot be based on personal feelings. Specifically, an advertising photo, no matter how exquisite it is in art, can cause enough aesthetic effect if it lacks the power of "selling", but it can't be regarded as a good advertising photo if it can't stimulate consumers' specific consumption desire and clear enthusiasm for participation. Moreover, the purchase purpose inspired by excellent works is very clear, that is, it is aimed at a certain type of goods designated by the merchants.

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