Dry goods on the ground: five shooting and composition methods of e-commerce products

Continue the last article "Product Packaging and Composition", and then look at how to compose a composition in e-commerce, hoping to inspire everyone!

Constitutive value of e-commerce products

Regarding products, in e-commerce, composition has become the key to affecting key sales!

Through good composition, the shooting and design of our main picture can reach a comfortable and beautiful standard.

Through simple composition, complex products can be made orderly, and ordinary products in life can also be made more interesting and spiritual. Just as we need to queue up for gymnastics, a neat formation will make gymnastics students look more energetic and United.

Through composition and light and shadow, the ideas of photographers and designers can be expressed in the picture. Different methods are like talking, conveying different visual feelings to customers.

Method 1: Three-point composition method

The photo is divided into three parts horizontally or vertically. When shooting goods, put the object or focus at a certain position on the three-point line to make the object more prominent and the picture more beautiful.

Three-point composition method is a classic and easy-to-learn composition skill. There are countless examples of Taobao decoration, Tmall merchandise shooting and three-point composition. The biggest advantage of using the three-point composition method to shoot goods is that the main body is placed one-third away from the center of the picture, which not only makes the picture not too boring, but also highlights the main body and makes the picture compact and powerful.

Method 2: Equal composition method

Put the commodity subject in the center of the picture and shoot it, and divide the vertical or horizontal frames of the picture equally. This way of composition can highlight the goods well, making it easy for consumers to see the key points in the photos, thus locking the goods. The biggest advantage of bisection composition method is that the main body is prominent and clear, the picture is easy to achieve the effect of left and right balance, and the composition is simple.

Method 3: alternating density composition method.

It means that when a photo includes multiple commodity objects, the composition should be patchwork, dense, sparse and sparse. Both of them are separated from each other and complement each other.

In the photos shown below, the left picture is scattered, and the right picture is in different colors and dense placement. With proper connection and interleaving, it is more beautiful, with clear priorities and very compact picture.

Method 4: far-near combination composition method

Refers to the use of distance or size contrast between near and far objects to lay out picture elements.

In actual shooting, photographers need to be ingenious, find objects that can be compared from far and near, and then cut in from a certain angle to produce a stronger sense of space and perspective. Using the combination of far and near to display goods from different angles and distances, and using the large aperture to blur the distant goods can make the picture more layered and the main features more obvious.

Method 5: alternating light and dark composition method

Through the contrast of light and shade, the picture can be composed and laid out, so that the product picture has a different aesthetic feeling from the perspective of color. In the picture below, the direct light source shines on the main product, and the background is dark, thus setting off the brightness of the main product.

Zhongyuan Ge concluded that the competition of e-commerce is not in products, but in packaging and pictures (of course, it is not that product quality is not important). Packaging design should not only attract specific consumer groups visually, but also grasp the excitement and desire of consumers psychologically. Only by grasping consumers' psychology, catering to consumers' preferences, meeting consumers' needs, and inspiring and guiding consumers' emotions can we stand out and win the battle in the fierce business war.

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