Scenery photography xiaohongshu

This month, I have been doing the theme reading of "operation" related keywords, and I feel that I have read several books, which is very inspiring to myself. What I want to share with you today is the book "Little Red Book Operation: Explosive Content+Practical Cases+Efficient Grass Planting+Drainage Realization" written by Akiba. Welcome interested partners to absorb dry goods! 1. xiaohongshu's grass-growing economy has the following four advantages: (1) flow advantage: (1) coverage covers all aspects of life. More and more young people flock to Xiaohongshu with a purpose to help them make decisions by searching for relevant content, which makes Xiaohongshu gather a lot of traffic. ② Among many channels for obtaining traffic, search traffic is drunk because of its accuracy and high commercial value, so it is loved by many advertisers and operators. ③ The conversion rate of Xiaohongshu is also relatively high. It is becoming the norm for many Xiaohongshu users to visit Xiaohongshu while purchasing goods. (II) User advantages ① As of 202 1, 1 1, there are more than 200 million monthly users and more than 43 million content sharers. ② Female users are the main users (the proportion of women is as high as 70%); (3) the trend of younger people is increasing (the age is concentrated in 18~34 years old, accounting for 82.47%, and the proportion of users below 18 has exceeded10%); 4 strong purchasing power (the main groups are urban white-collar workers and workplace elites, concentrated in the north, Guangzhou and Shenzhen). (3) Community Advantages ① Users and bloggers communicate on an equal footing and get along more naturally. ② Diversified content ecosystem. ? Objective truth: dare to face up to doubts, self-analyze, always stand from the user's point of view, and earnestly safeguard the interests of users. ? Diversity and inclusiveness: users in all fields are encouraged to publish notes, and diversity will be fully considered when recommending content. No matter how small the hobby is, you can find "the same hobby" in the little red book. (4) Creative advantage: ① The threshold is low, and you don't need too high writing ability and creative ability of pictures, words and videos, as long as you can express things clearly. (2) There is no need to pay extra fees and spend too much time in operation. ③ Is the algorithm friendly to newcomers? There is no need for fans, and it is not difficult to make recommendations based on users' search behavior. As long as the content is of high quality, it is not difficult to add powder. ? Even zero fans, as long as the content is of high quality, the works will continue to be pushed to platform users. Second, the three elements of the little red book explosion notes (1) Title: Bright at the moment Although the title occupies a relatively small proportion of screen space, it is one of the key factors that determine whether the user is willing to click to view the details of the notes. If the title of a note cannot capture the user's heart in a short time, then its opening rate will be very low. ① Determine the core keywords. You can judge the criticality and popularity of a word by looking at other platforms, or you can directly look at the words currently searched by Xiaohongshu on the search interface of Xiaohongshu, and consider the relevance and fit with your own notes to determine the keywords. ② Embedding keywords in the title writing formula. Formula 1: the gap formula, as its name implies, is to highlight the gap before and after. Half a sentence is good and half a sentence is bad, for example, "I thought I was king, but I was not as good as bronze, and my heart was bitter." Formula 2: Result formula. Learn to create specific scenes and highlight the results, such as "learn to make this bottom material, and you are a chef." 3 You can integrate hot spots into the topic and learn to "rub the heat". (2) Cover: The cover of pleasing notes accounts for far more than the title. A good cover picture also has a great influence on the effect of post-it notes. Exquisite, beautiful and conspicuous pictures will make users want to click on the content details for the first time. ① Key points of making the cover of graphic notes. ? What is the cover size of graphic notes? Applicable dimensions are vertical screen 3:4, horizontal screen 4:3, square 1: 1. The official recommendation is to choose a vertical screen ratio of 3:4, which can show more content. ? At present, the cover pictures of graphic notes are widely used in Little Red Books. There are four kinds of cover pictures popular with users: poster blockbusters, collage pictures, contrast pictures and plain text pictures. Either way, design should pursue aesthetic feeling and interest. You can use other photo editing apps to upload, or you can make a second edit on Little Red Book. ② Key points of making video note cover. ? The platform supports the size of video notes whether it is horizontal screen 4:3/ 16:9, vertical screen 3:4, square screen 1: 1 or full screen. ? The cover size of video notes is only 4:3 in horizontal screen, 3:4 in vertical screen and 1: 1 in square. The official recommendation is to choose vertical screen 3:4 for the same reason as graphic notes. ? There are three kinds of default cover/video screenshot commonly used for video cover: this is relatively simple, and a frame is intercepted in the video as the cover. Generally suitable for landscape photography, beauty tutorial, food sharing and other categories of content. Picture+Text: For this form of cover, an attractive picture related to the video content should be designed in advance, and text content should be added in a conspicuous position of the picture to inform the user of the main contents of the notes. And the picture size is the same as the video size. Video frame: This is similar to the form of adding text to pictures, but the difference is that the space of short video will be reduced after adding video frame, which requires designers to coordinate the distribution of various elements and not pile them up at will, otherwise the overall style of the picture will be chaotic. ③ What details should I pay attention to when taking notes? The style and content of cover copy should be coordinated? The overall cover style of the account should be consistent. (3) Text: Dry and eye-catching titles and covers can only make users stop to take notes. Only truly high-quality text content can retain the user and let him further interact with the notes, such as likes, comments and collections. ① Two principles should be considered in the annotation text of The Little Red Book. ? Content benefits users. In other words, the content itself should provide users with value, which can be practical value, such as solving pain points, acquiring knowledge and learning skills. Or emotional value, such as arousing users' emotions and resonating with users. In short, it is to let users gain something after reading your notes, thus accumulating traffic and popularity for the account. ? Express grounding gas. It is emphasized that operators should use words and wording in accordance with users' reading habits when creating text content, so that users can understand and be willing to read it, otherwise, even if the title or cover points in, there is a high probability that they will choose to cross it out. ② How to express it to attract users better? ? The full text should have a logical whole, and the structure and organization of the content should be clear enough. ? The typesetting should be clear and intuitive. Emoji can be added appropriately to distinguish the content, which can effectively reduce the boring feeling of writing, improve the aesthetic feeling of notes and increase the interest of reading. ? Simple typesetting can relieve users' visual fatigue, improve reading comfort and further enhance the impression score of notes. ? The length of the text cannot be too long. Current word limit 1000. No one wants to spend a long time reading your long speech for unprofessional content, but there are too few words, which may make users skip it at a glance. Therefore, it is suggested that the number of words should be controlled between 500 and 800 when creating notes, so that notes that are neither too long nor too short can better cater to users and achieve good results. Usually these three aspects are done well, and the probability of becoming an explosion will be greatly increased, but some tips can be used to make the effect better. For example, adding topic labels at the end of the article and participating in some highly discussed topics can improve the effect of notes. For another example, in Notes @ other users or officials, let the notes interact with other content on the platform to increase the exposure of the notes. (Note that users who want to @ must be users whose accounts have been paid attention to, otherwise they can't @) This article just wants to share so much with you. The operation of Little Red Book is a reference book full of dry goods, which is difficult to be completely summarized in one article, so this article only shares some dry goods that I personally feel deeply about. If it inspires you, or you are interested in this knowledge, I suggest you open this book yourself.