Gucci's release of advertisements shot by real tigers has caused controversy abroad.

Gucci's release of advertisements shot by real tigers has caused controversy abroad.

Gucci's advertisement for shooting a real tiger has caused controversy abroad. Recently, Gucci, an Italian luxury brand, launched a series of new advertisements in China to celebrate the Year of the Tiger, which were shot with a real tiger. Gucci's release of advertisements shot by real tigers has caused controversy abroad.

Gucci's shooting of real tiger advertisements has caused controversy abroad 1 Recently, World Animal Safety USA said that it has issued a notice to the American company of Italian luxury brand Gucci, urging it to stop using wild animals in advertisements and "beautify wild animals in captivity".

To celebrate the Year of the Tiger in China, Gucci launched a ready-to-wear series inspired by the tiger totem, and an advertising film conceived by creative director Alessandro Michele and shot by photographer and director Angelo Pennetta. In the film, the tiger trotted into the stadium, joined a group of human partners and had afternoon tea together in a luxurious, retro and fashionable resort. Gucci said that the series highlights the multifaceted nature of Gucci universe and expresses the creative director's fascination with the beauty of nature.

Elisa Allen, the head of an animal protection organization in the United States, believes that this move will encourage the illegal trade of endangered animals, and some netizens also express their concern and dissatisfaction.

"Gucci is completely beyond our current understanding of the needs and best interests of wildlife." Allen said. The website of Women's Wear Daily magazine 12 also mentioned that the American office of the World Society for the Protection of Animals has informed Gucci America that it is concerned about the use of tigers by luxury brands in their new series of advertisements and asked them to stop using wild animals in advertisements. In addition, some netizens expressed their concern and dissatisfaction: "Stop using animals in your advertisements! ! ! ""You can't use wild animals in advertisements. ""Poor tiger! " "These tigers look confused."

In response, GUCCI responded that although real tigers were used in advertisements, they were all shot in a safe environment.

Gucci's advertisement for shooting a real tiger has caused controversy abroad. Recently, Gucci, an Italian luxury brand, launched a series of new advertisements in China to celebrate the Year of the Tiger, and filmed them with real tigers.

Xiaoxiang morning herald reporter noted that once the advertisement was released, it caused great controversy and was criticized by many consumers and animal rights protectors.

It is reported that on the occasion of the Lunar Year of the Tiger, Gucci launched a new product series to celebrate the Year of the Tiger in China, and shot a series of promotional videos and photos for it. The inspiration for this series of advertisements comes from. /kloc-The printing design in the late 1960s combined the tiger pattern with the classic elements of the brand. In the promo, a group of friends are talking and laughing in a retro and luxurious hotel, enjoying the leisure time of afternoon tea with wonderful music. At this time, a docile tiger climbed the stairs and joined a friend's party as a "special friend". In the same series of photos, there are tigers standing on the piano and lying on the carpet. It is worth mentioning that the tiger used for shooting is a real tiger, not a special effect.

Gucci's behavior met with some criticism. According to the Daily Mail, the American animal protection organization "Treat Elisa Allen humanely" criticized Gucci for using tigers, believing that it would encourage the illegal trade of endangered animals.

The website of Women's Wear Daily 12 mentioned that the American office of the World Society for the Protection of Animals had informed Gucci America that it was worried about the luxury brand's use of tigers in its new advertisements and asked it to stop using wild animals in its advertisements.

In addition, many foreign netizens also expressed dissatisfaction with Gucci's move and shouted "Stop using animals in your advertisements!" And expressed sympathy for the tiger. "Poor tiger, his expression looks confused."

For criticism, Gucci's brand said that the tiger was shot in a safe environment.

China netizens have different views on Gucci's filming with real tigers. Some netizens think that the tiger in the advertisement is powerful, and the element of "tiger" shows the brand's good wishes for the Lunar New Year in China and respect for consumers in China. "I feel the publicity made by international brands, because they value the China market", "The Zodiac is unique to China, and I like it for Gucci", and some netizens joked "Looking forward to the Year of the Loong's advertisement". In the promo, the tiger looks very docile and close to the people. The shooting didn't hurt the tiger, but also reflected the harmonious theme, which complemented the atmosphere of the New Year. Many netizens commented that "it turned out to be a real tiger, so cool." "It is understandable to shoot in a safe environment, but also for the advertising effect."

In this regard, many netizens hold objections. "Once Gucci's advertising is on fire, more advertisers will learn from Gucci and let animals advertise, which will increase many unnecessary casualties in order to get animals." 65438+ 10/6, China Biodiversity Conservation and Green Development Foundation said that it strongly protested Gucci's use of tigers to shoot commercial advertisements in 2022 Year of the Tiger. China Green Hair Association said: "On a global scale, tigers are rapidly becoming extinct due to human overuse and habitat loss. We have no objection to photographing wild animals in the natural landscape on the premise of animal ethics. However, this performance-oriented Shang Yan and advertising is unacceptable. Gucci's use of tigers for commercial purposes violates business ethics and is equivalent to encouraging illegal hunting and trading of endangered animals in disguise. " In addition, some netizens said that using real tigers to shoot not only increases the difficulty of shooting, but also has security risks. Many netizens joked that "Gucci was the one who succeeded in shooting, and eating and broadcasting was the one who failed." . Some netizens are skeptical about whether tigers can be properly protected and not destroy their habits during the whole shooting process.

GUCCI's advertisement for shooting a real tiger has caused controversy abroad. The Year of the Tiger is coming, and Gucci, an Italian luxury brand, has also launched a new series to celebrate the Year of the Tiger in China. However, the brand's use of real tigers in its new series of advertisements has caused controversy and criticism abroad.

Gucci released a series of new advertising pictures.

The British Daily Mail 14 reported this controversial event. It is reported that Gucci released a new series to celebrate the Year of the Tiger in China. The brand was attacked by consumers and animal rights protectors after using real tigers in advertisements. According to the report, an advertisement released by Gucci showed a tiger standing on a grand piano and lying on the carpet.

GUCCI official Weibo 65438+10.5 also released an advertising video with the caption "Tiger Coming, Opening a New Year". 2022 Gucci China New Year Series ". Tigers also appeared in the video.

GUCCI official Weibo screenshot

Gucci's approach has attracted some criticism. According to the Daily Mail, the head of the American animal protection organization "Treat Elisa Allen Humanely" criticized Gucci for using tigers, believing that it would encourage the illegal trade of endangered animals. "Gucci is completely beyond our current understanding of the needs and best interests of wildlife." Allen said.

The website of Women's Wear Daily magazine 12 also mentioned that the American office of the World Society for the Protection of Animals has informed Gucci America that it is concerned about the use of tigers by luxury brands in their new series of advertisements and asked them to stop using wild animals in advertisements.

In addition, some netizens expressed concern and dissatisfaction with this ↓

"Don't use animals in advertisements! ! ! "

"You can't use wild animals in advertisements."

"Poor tiger!"

"These tigers look confused."

However, the Daily Mail also mentioned that although real tigers were used in the advertisement, Gucci claimed that these tigers were shot in a safe environment.