Company marketing activity planning

Company marketing activity planning 1 1. Activity objectives

This activity is the first group entertainment organized by our new employees since they joined the company. I hope that through this gathering, we can enhance the understanding between new employees in various departments and enhance our team spirit. While entertaining, you can also cultivate your own organizational ability, performance ability and other aspects to stimulate your creativity. This activity is based on singing, interspersed with some competitive games, and gives some material rewards to the winners of the games.

Second, the specific practices

August

Xxx is an activity advocate, predicting the effect of the activity, making a draft activity plan and sending it to the general manager's office for approval;

Count the list of people who are willing to participate in this activity.

September 15

After being approved by the general manager's office, make preparations for the event.

(1) Buy game props and prizes;

(2) Buy the food to be eaten in the activity;

(3) Book Miss A's big private room by phone in advance;

(4) Contact the general affairs of the company to arrange dinner and car use for the activists.

September 16

17: 00 Call activists to eat in the restaurant;

/kloc-leave the company on time at 0/7: 30, and start activities after arriving at the destination.

At the end of the activity at 22: 00, arrange to send the personnel back.

Third, the content of the game.

1, fools move mountains

Game props: table tennis (20), thick straws (4) and pots (2, which can be folded with a4 paper).

Rules of the game: Take a breath with a straw, and move 10 table tennis from basin A to basin B. The distance between basin A and basin B is 4m. You can't touch the ball with your hands during the movement, otherwise the foul won't count, and you should move again. The first player to move 10 balls wins (better).

Number of participants: 2 people, arranged in two groups.

2. The word "love" contest

Rules of the game: Divide the participants into two groups for a song contest, each of them sings a song, which must contain the word "love", and the last party wins (just melon seeds).

3. A pair of devil shoes

Game props: rubber shoes (1 pair), a long and slippery living animal (secret),

Rules of the game:

Two performers: produced by "natural appearance", two people each wear a rubber shoe, one of them wears a shoe with a small animal in it. After putting on their shoes, they walk around the venue twice, can't talk, and act as if nothing has happened.

Others: When the above two people walk, pay attention to what they say and make a choice: "Who has something in their shoes?" , choose the appropriate reward (lollipop). If more than half of the people are rewarded, the performer will be fined to sing a song.

Step 4 clip balloons

Game props: balloons (4),

Rules of the game: Divide the participants into two groups to form two teams. Everyone will put their hands behind their backs. Starting from the first person, he will hold the balloon with his head and body and pass it to the next person. The first group will win (gum),

Four. Activity budget

1. Location: Miss A ktv Dabao (independent bathroom),

54 yuan/hour 12 before 20: 00,

After 20: 00 144 yuan/hour is expected to be within 400 yuan.

2. Activity props and prizes: the prizes are controlled within 3 yuan/month.

3. Active food:

Drinks, melon seeds, fruits, etc. Estimated cost 100 yuan.

Total budget of activities: 560 yuan.

Planning of company's marketing activities. Purpose of opening activities:

1. Establish the public image of the store and win the attention of local consumers.

2. Gather popularity through opening activities, show Mima's image, and raise awareness.

3. Strengthen the local influence of Mima Store and promote sales through opening activities.

4. Attract the public's attention through unique activities and improve the communication effect.

Second, the early publicity methods and specific operations:

1, the leaflet design should be clear at a glance, and the theme of the activity is obvious. Production should reflect the grade of the brand. Never print leaflets in red and yellow, there is no grade.

2. Door painting 1-7 days (or door banner).

Release content:

1. Class information: time, place, professional title, appointment telephone number.

2. Contents of preferential activities.

3. Information related to enterprises mainly has cultural connotations.

4. Information about the participation mode of the lottery and the distribution of gifts.

Third, the design of publicity content of opening activities:

First of all, we need a product with a relatively low price to attract customers and detonate the market. This price needs special emphasis, and it can also be used as a buying and sending activity, attracting attention (we can use the large stock of 20xx spring clothes and put them on the 2-3 pole middle island rack). At the same time, the design of promotional content should be relatively lively, such as gifts, prizes, sweepstakes and so on.

Theme: Mima Women's Dress Opening Star Show Ceremony

Sub-theme: free fitting+professional shooting+Mima "star" selection

1. Call, SMS invitation and WeChat three days before the event starts. DM single announcement (customers who enter the store with DM single can send the opening gift package until it is delivered).

2, fashion catwalk, the main entrance to build a model guide platform (from the store fitting room to the mall patio ladder, red carpet laying lines).

3、

1) Send a bottle of brand-name 30L laundry detergent when the retail price is over 588 (and so on);

2) 28% discount on all goods. Send VIP card when shopping over 888,

Shopping lottery, cash surprise (the discount must be controlled, with a minimum of 8.8% off the audience).

For consumption in 600 yuan, you can draw a lottery once;

Consumption 1200 yuan, you can draw twice;

Flowers 1800 yuan can be drawn three times;

etc

Spare materials:

Table tennis: The amount written on table tennis with marker pen is: 14 (you can also check the number, mainly thanks for your patronage), 30 yuan 12, 50 yuan 4, 80 yuan 4, 100 Yuan 4, 150 yuan 2, 300 yuan 1. Lottery box: The 50x50 carton is wrapped in red paper, with an eye-catching "prize" written on it with a marker, and a round hole is punched on one side to provide an arm to enter the lottery;

Directional prize: either choose hand cream or milk tea, which proves that we have no empty prize for customers who have won the "comfort prize";

4. The venue will be arranged in the form of cocktail party.

1. Carpet layout, red carpets and landmarks in front of the store. Balloon colored doors and green plants were set up at the door of the store.

2. Existing VIP customers send delegations three days in advance, and promotional activities and brand descriptions will be broadcast in the store on the day of the event.

3. Prepare red wine and fruits, laminated stickers, POP display racks and other foods in the store.

The leaflet will be published three days before the opening.

5. The name or telephone number of the person who signed the DM slip, and the customer can send the opening gift package (a small bottle of mineral water, a golden roll from 30 yuan and a moisturizing mask) when entering the store with DM.

This activity needs assistance: planning department, exhibition, commodities, self-management and market. The planning department is responsible for the production and follow-up of POP publicity materials. Display is responsible for the display and atmosphere layout of the goods opened on the same day. The commodity department communicates with the direct sales department on commodity distribution. The market assists in maintenance work on the opening day.

Start brand building and image store opening one week in advance, and build momentum for publicity.

Company Marketing Activity Planning 3 I. Research Background

Going abroad and being the beauty of the world, Midea Group has never stopped moving forward.

20xx65438+1October 1 1, Midea announced that it has completed the acquisition of the equity of Miraco in Egypt, extended its overseas production base to Vietnam, Egypt, Belarus and other places, and plans to set up production bases in India, Brazil and other countries.

In August, 20xx, Midea signed an equity purchase agreement with Carrier to jointly operate and expand the air-conditioning business in Latin America. This move is considered to be an important step for Midea to improve its overseas profitability and seize market share, and it is also a key step for Midea to start its global layout.

Up to now, Midea Group has four listed companies, four industrial groups, 14 domestic production base and 200,000 employees worldwide. Now it has the largest and most complete industrial chain of air conditioners, refrigerators, washing machines, microwave ovens and dishwashers in China. China has the largest and most comprehensive product group of small household appliances and kitchen appliances. There are more than 60 overseas branches around the world, and their products are exported to more than 200 countries and regions. At the same time, it has completed the global industrial layout and reached joint ventures and cooperation with internationally renowned home appliance companies such as Carrier, Electrolux and GE in the United States. As the leading brand in China's household appliances industry, Midea is gradually implementing the internationalization and globalization strategy in a unique and pragmatic way.

In order to understand the demand and choice of X residents for inverter air conditioners, we made this market survey to get the results. Collect three market research plans, collect three market research plans.

Second, the purpose of the investigation

In this market survey, we conducted surveys, interviews and observations on target customers in specific microwave rate stores to achieve the following objectives.

Goal:

1. Understand what price customers can accept for inverter air conditioners.

2. Understand whether customers value brands and which brands when purchasing inverter air conditioners.

3. Understand which functions inverter air conditioner customers value.

4. Know where customers buy inverter air conditioners.

Third, the content of the investigation

(1) consumer

1. Consumer's consumption patterns (consumption concepts and habits) of inverter air conditioners.

2. Consumers' views on inverter air conditioning brands (which brands are valued).

3. Consumers' requirements for the function of inverter air conditioner.

(2) Market

1 and x industry market situation.

2.X the purchasing power of consumers.

(3) the enterprise itself

1 and the product characteristics of Midea inverter air conditioner.

2. Midea inverter air conditioner promotion activities.

3. The after-sales service status of Midea inverter air conditioner.

Fourth, research methods.

Research object: potential consumers on the Internet.

Mainly based on questionnaire survey: distribute questionnaires to consumers online.

Reason:

1, the survey time and staff are limited, so it doesn't need too many people to publish the questionnaire online.

2. The questionnaire survey is relatively simple, which is convenient for us to survey consumers.

3. The results of the questionnaire survey are easy to be counted, and the data are true and reliable.

4. The cost of questionnaire survey is low

Company marketing activity planning 4 I. Product display

According to the requirements of the company, the products will be displayed in different areas (see the exhibition topic for details).

Second, prepare to open.

1. required items-opening banners (2 pieces), arched doors, Yi Labao, firecrackers, posters, leaflets, gifts, membership cards, discount cards, stereos, balloons, etc.

2. Prepare sales tools-sales slip, handbag, calculator, change, customer record book, etc.

3. Store image-clean and tidy, organized pop hanging, eye-catching signs and full display.

4, personnel-business personnel in place, capable image, clean and refreshing decoration.

Third, publicity before opening.

1. Determine the opening time and conduct effective publicity 3 days before the opening.

2. Poster promotion (posted 3 days in advance).

3, distribution of leaflets (3 days in advance until the opening of uninterrupted distribution).

4. Conditional customers can publicize in relevant media.

Fourth, opening activities and promotion.

1, Opening: firecrackers are playing, colorful flags are fluttering, balloon people (or arched doors) are used to attract people's eyes, music is used to attract people's hearing, bright colors of shop clothes are used to arouse consumers' interest, and multi-sensory promotion is carried out!

2, opening promotional activities to explore new customers, to maintain his old customers.

3. Write clearly the promotion plan on the poster and implement it.

4. Follow-up visits

Verb (abbreviation for verb) specific promotion activities (that is, poster content)

The world created by love-Aiyouduo maternity products monopoly!

The world created with love, love children, more maternal and child supplies, and the store is grandly opened!

Planning of company's marketing activities. Trial operation period

After decorating the storefront according to the company's regulations and placing the products according to the requirements, start trial operation and get familiar with the market situation, customer needs and customer psychology. Then, depending on the specific situation, it will open on a certain day and hold a celebration.

Two. Introduction to the Opening Ceremony of Aiyingduo Store

1. The opening ceremony of Aiyouduo Store and the activity of "Aiyouduo-Creating the World with Love" were held on the opening day.

2. The slogan of the activity is "Love Young People-Create a World with Love"

3. Purpose of the activity: to promote publicity by opening the business, so that the image of Aiyouduo Company can reflect customers and quickly shape the influence of Aiyouduo's local brands.

4. Activity requirements: Throughout the company's love culture and "love" appeal, the preliminary work should be prepared and put in place, and follow-up measures should be taken later.

Third, the opening should be prepared in advance.

1, information publicity: poster posting, publicity page distribution, local media placement (optional if conditions permit);

Promotional products: Yi Labao equipment, banners, pop hanging, poster posting, love card membership card and reward card equipment;

3, gift equipment: jewelry, koala bears and other small gifts;

4. Articles: exhibition boards, exhibition stands, gas molds, arches, audio equipment, salutes, firecrackers and invitations;

Four. Arrangements for the opening ceremony

1. preparation for the open day: hanging banners, placing arches, model airplanes, etc. And play music, post or prepare all promotional materials;

2. Announce the opening ceremony: salute, firecrackers, etc.

3. The opening promotion activities include the basic contents of the promotion poster:

"Love the young and love to come" activity

The first five customers will get a 50% discount on the opening day. In addition to small gifts and a bag of "diapers" or similar small items, you can directly become a vip member of the store;

B. On the opening day, all customers enjoy the lowest discount (the discount can be customized) and give gifts;

C, three days before the opening, the customer has a relative discount (the discount is self-determined).

D, babies born within one week of opening can be named free of charge with their birth certificates, and become the biggest preferential policy of "Love Your Baby, Lucky and Blessed" to enjoy loving your baby in future consumption activities, with small gifts on its centenary festivals and other festivals, and may become the "Fuwa Star" of the headquarters of Love Your Baby;

Verb (abbreviation for verb) Follow-up measures (running through the whole business activity)

A, find a happy baby who grows up with caring children, and will follow up every month.

B, find "Aixing Doll" (i.e. old customers) who pay close attention to Aiyouduo within one month after opening, conduct monthly follow-up, give gifts and introduce preferential policies within a certain period of time, carry out selection activities or reward their family photos, and publicize them in the store (measures can also be drawn up by themselves or jointly carried out with the photography center vertically).

C, set up various awards, encourage more customers who love children, establish close business relations, and spread the emotional business model and happy cultural connotation of loving children; Such as: Love Award, Happy Family Award, Happy Mother Award, etc.

Abstract of intransitive verbs

Franchise stores should attach importance to the opening ceremony, stimulate the consumer groups with the trend of "becoming an instant hit", make the brand image deeply rooted in the hearts of the people, and let love spread among consumers. Each store manager can also improvise and independently carry out a series of activities to move customers and promote business with love and happiness as the center!