Creative business card design for digital businesses?

The meaning and classification of business cards (1) The significance of business card design The meaning of business cards has three aspects. The determination of the meaning of these three aspects should be analyzed based on the specific situation of the business card holder. These three aspects are: 1. Promote yourself. In fact, the most important content of a small business card is the name, occupation, work unit, contact information (telephone, BP, E-MAIL), etc. of the business card holder. Through these contents, the concise personal information of the business card holder is marked. Be clear and use it as a media to spread it to the outside world. 2. Promote the enterprise. In addition to clear personal information, business cards must also be marked with clear corporate information, such as the company's name, address, and company's business fields. Corporate name brands with CI image planning are included in office supplies planning. This type of business card has the most important corporate information, and personal information is secondary. The company's logo, standard colors, standard words, etc. are also required in the business card to make it part of the overall image of the company. 3. Contact card in the information age. In the digital information age, everyone's life, work and study are inseparable from various types of information. Business cards convey information about companies, people and businesses in their unique form, which greatly facilitates our lives. (2) Classification of business cards 1. Classification according to the nature of business cards (1) Identity business cards. This type of business card is mainly used in government agencies, scientific research institutes, schools, finance, insurance and other units. The content of the business card mainly identifies the holder's name, position, unit name and necessary communication methods, with the main purpose of transmitting the person's personal information. . (2)Business behavior identification business cards. This type of business card is mainly used in the production, circulation and service industries. The holders of the business card are mainly the purchasers and sales personnel of the enterprise and the operators of small enterprises. The content of the business card not only identifies the holder's name, position, unit name and necessary communications. In addition to the method, the business scope, service direction, business fields, etc. of the enterprise must also be identified for the purpose of conveying business information. (3) Enterprise CI system business card. This type of business card is mainly used in larger enterprises with overall CI planning. As part of the corporate image, business cards are used to improve the corporate image and promote the corporate image. 2. Classification by production process (1) Offset business cards. (2) Color printed business cards. (3) Laser printing business cards. [Edit this paragraph] Key points of business card design (1) Basic requirements for business card design As an independent media for a person and a profession, business cards must pay attention to their artistry in design. But it is obviously different from works of art. It does not have high aesthetic value like other works of art and can be appreciated and pondered. In most cases, it does not arouse people's concentration and pursuit, but facilitates memory and has stronger recognition, allowing people to obtain the required information in the shortest time. Therefore, the business card design must be concise and concise, the fonts must be hierarchical, the design awareness must be emphasized, and the artistic style must be novel. The basic requirements for business card design should emphasize three words: simplicity, efficiency and ease. 1. Simplicity: The main information conveyed by the business card should be concise and clear, and the composition should be complete and clear. 2. Function: Pay attention to quality and efficacy, and make the message conveyed as clear as possible. 3. Easy: easy to remember and easy to identify. (2) Business card design procedures 1. Before designing a business card, first understand three aspects: (1) Understand the identity and occupation of the business card holder. (2) Understand the business card holder’s organization and its nature and functions. (3) Understand the business card holder and the business scope of the unit. 2. Unique concept The unique concept comes from the reasonable positioning of the design and the comprehensive understanding of the business card holder and the unit. A good business card idea can withstand the assessment of the following aspects: (1) Whether it has visual impact and recognizability. (2) Whether it has the work nature and identity of a media subject. (3) Whether it is unique and unique. (4) Whether it is consistent with the business characteristics of the holder. 3. Design positioning Based on the understanding of the first three aspects, determine the design concept of the business card, determine the composition, determine the font, determine the color, etc. (3) Components in business card design In the design of business cards, components are indispensable. The so-called constituent elements refer to the various materials that make up a business card, generally referring to logos, patterns, copywriting (name of the business card holder, mailing address, communication method), etc. These materials each have different missions and functions, and are collectively referred to as constituent elements. Components are divided into two categories: 1. Components that belong to the shape (1) logo (a trademark or corporate logo designed and registered with a pattern or text shape); (2) pattern (a color block unique to the business card); (3) outline ( 2. Components of the plan (1) Name and position of the business card holder. (2) The unit and address of the business card holder. (3) Communication method. (4)Business field. The above components are in their place in the design of business cards, and the focus of the design is determined according to each type of business card. (4) The pattern of the business card In the design of the business card, the design of the pattern is an important link. The success of the pattern design directly affects the visual effect of the business card and affects people's psychological feelings towards the business card holder and the company where he works.

Patterns have fixed functions in a business card. 1. The functions are classified as follows: (1) Attracting attention. A good business card pattern design not only meets the composition needs of the picture, but also strongly attracts attention, thereby achieving lasting results. Someone has the purpose of self-promotion. (2) Convey the professional characteristics and industry characteristics of the business card holder. The form and color of the business card pattern should reflect the professional characteristics and industry characteristics of the business card holder. (3) The induction effect of guiding readers’ attention to important plans. 2. The composition of the pattern (1) The gradient of the pattern. Monochrome gradient. Using monochrome gradients in business card design can maintain the integrity of the design without losing the visual impact. Mixed color gradient: one or two or more color gradients, the effect of this picture is more active, but when applying, you should pay attention to the contrast of color and the proportion distribution of the composition. Image gradient: Take the logo, factory name or distributed product of the business card, and add light color weakening, color gradient, and size gradient on it to form a richer visual effect. (2) "Contrast and unity" of patterns. The role of patterns in business cards is to highlight the theme, enrich the picture, and remind readers. Therefore, the design of the pattern must pay attention to contrast and complete unity. Contrast mainly refers to the obvious difference between the pattern of the picture and the ground of the picture. Unification means that the layers of the painting should be clear, and the existence of the pattern should make the theme prominent, the composition eye-catching, and full of personality, while not overpowering the guest. (3) Pattern expression techniques: According to the personality characteristics of the business card, different patterns are given different expression techniques. The expression techniques are as follows: Image texture method This method is to use the image related to the business card holder's industry for texture processing to form a pattern with a distinctive personality. Image photography method: Take image photography pictures related to the business card holder's industry and perform various artistic treatments to form concrete art patterns. Painting texture method This method expresses abstract patterns, mainly expressing the texture effects of various paintings, giving the business card a strong artistic personality. Such as: oil painting texture method, scraper texture method, sketch texture method, sketch texture method, watercolor texture method, traditional Chinese painting texture method, etc. The expression method of color block flat coating and business card paper shading (5) Proportion of business card design Although the business card is small, it is a complete picture, so there are problems with the proportion and balance of the picture. This includes two aspects: one is the overall content of the business card, including the proportional relationship of the plan, logo, and color blocks; the second is the proportional relationship of the border lines. Here are several proportions for reference: 1. Golden ratio (golden section) The golden ratio is a ratio that is widely used in design. The ratio of the width to length of a rectangle is 1:1.618. Postcards, paper cards, stamps, and flags of some countries that are common in daily life all use this ratio. The golden ratio was compiled by the French architect Corbusier based on the proportions and mathematical principles of the human body structure. A man named Grips in the United States used five rectangles with different proportions to conduct public opinion polls. The result was that the golden ratio rectangle was the one with the highest recognition. Golden comparison method (1). Taking one side of the square as width, find the golden rectangle. The method is: first measure one-half point on one side of the square, then use this as the center of the circle, use the line connecting the point and its diagonal as the radius, draw an arc to intersect on the extension line of the base of the square, and the intersection point is The endpoints of the long sides of the golden rectangle. Golden comparison method (2). Taking one side of the square as the length, find the golden rectangle. The method is: first measure the midpoint of one side of the square, draw a line from that point to its opposite corner, then take the midpoint as the center of the circle, draw an arc with half of the square as the radius, and intersect at the midpoint. On the line connecting the diagonal lines, draw an arc with the diagonal line as the center, the intersection point of the arc and the diagonal line as the radius, and intersect it with the opposite side of the square. The rectangle formed by drawing parallel lines from this point is the golden section. rectangle. 2. Fibonacci sequence This is a sequence that approximates the golden ratio. That is to say, the interval composition obtained by applying the ratio of the golden rectangle to the continuously arranged line group. It is a relatively beautiful proportioned shape. This kind of mathematical order is lively, the contrast is obvious, the graphics formed are full of changes, and it is widely used. The method for finding the Faberazzi sequence is: the sum of the two adjacent numbers in the sequence is used as the third value. For example: the sequence starts from 1, the first item is 1, or 1. The third term is 1+1=2, the fourth term is 1+2=3, the fifth term is 2+3=5... and so on. (6) Logo design in business card design Under normal circumstances, the logo of the business card is the existing logo of the unit provided by the user himself. But sometimes the logo is also designed together with the name card. In ordinary enterprises and institutions, the business cards of leaders and ordinary employees have dual appearances. One is the appearance of the unit as a whole, and the other is the appearance of the business card holder himself. The main image of the former is the logo, which shows how important the logo is in a small business card. Among the business card materials, the logo shape is simple, small and unified. It has the most easily recognized visual effect in an instant and is suitable for impression, memory and association. This characteristic is an important condition that makes it most likely to attract attention and memory in a business card. The design ideas of the logo should focus on the following points: 1. Personality characteristics. Strive to express a unique symbolic form, an artistic image that is easy to identify, clear, and eye-catching, and that is different from peers and similar signs. 2. Transmit information. The image of the logo should convey the meaning immediately, convey the connotation through appearance, and play the role of media. 3. Use the small to see the big, and use the small to defeat the many. The trademark design should be concise, accurate, vivid and clear at a glance, and the art form should be more concentrated and representative, so that the theme of the trademark pattern can be deepened.

The basic forms of trademark design: 1. Personalized symbolic shapes; 2. Personalized text shapes; 3. Personalized comprehensive shapes of words and patterns; 4. Personalized abstract geometric figures. (7) Outline of the business card The outline refers to the solid frame shape of the picture. This frame can be either a picture in the picture or the ground of the picture. The mission of the outline is to quickly control the reader's sight and maintain the integrity of the picture. The outline of the business card should not be too strange or eye-catching, and should not overwhelm the focus. (8) Business card copywriting The business card copywriting is divided into two parts, one is the theme copywriting, and the other is auxiliary explanatory copywriting. The theme copy generally refers to the name and work unit of the business card holder. The auxiliary explanatory text includes the business card holder's position, communication method, unit address, etc. Whether it is theme copywriting or auxiliary explanatory copywriting, it must obey the overall composition. When arranging the composition, you need to pay attention to the following points: 1. The copywriting content of the business card should be concise and summarized, the information transmission should be accurate, and the theme copywriting and auxiliary explanatory copying should be clear in priority. Theme copywriting and auxiliary explanatory copywriting should be different in the use of fonts, and the scale of fonts should be different. 2. The layout paragraphs of the copywriting should be neatly arranged, beautiful and elegant, and should not be loose or disorganized. In our daily work, we use many business cards to communicate with each other. Everyone reads business cards with ease, so whether the layout of the copy is reasonable is crucial to locking the reader's attention. 3. Visually speaking, the line spacing must be greater than the character spacing. This can enhance the neatness and clarity of lines, help eliminate visual fatigue caused when reading, and improve readability. 4. The font of business cards should be standardized. The business card fonts should use as little or no traditional Chinese characters as possible. As early as 1992, the State Press and Publication Administration and the State Writing Commission jointly issued the "Regulations on the Management of the Use of Chinese Characters in Publications". The regulations emphasized that the standardized simplified characters issued by the state many times must be used. . Besides, few people know traditional Chinese characters, so printing business cards in traditional Chinese characters brings a lot of inconvenience to users. 5. The design of business cards with Chinese and foreign languages ??should be mainly in Chinese. The square structure of Chinese characters is more readable from a visual perspective than any other foreign language. It is more convenient to convey information using business cards mainly in Chinese as opposed to foreign languages. In addition to paying attention to the sense of form in the design of business cards, what is more important is the function of the business card itself. The scope of social communication for each of us is multiple and complex, and the same is true for the business field, so focusing on Chinese can make it more convenient for more people. 6. Combination design and arrangement of Chinese characters on business cards. Text occupies the largest proportion of the composition of a business card, so the design and arrangement of text is very important. The combination and arrangement of words that conform to the laws of art form also bring beauty. (1) Text design. The text design of business cards is divided into two systems. One is the theme text. The theme text generally adopts dignified and elegant boldface, Song style, official script, etc. Sometimes it also uses free style related to the business card holder's work and the nature of the unit. The style of the general text is The amount is slightly larger than the auxiliary explanatory copy. The second is the auxiliary explanatory text. The auxiliary explanatory text is generally in Song font, sometimes in bold or italic, and the fonts are slightly smaller. (2) Text layout and design. In the design of business cards, all words should have an appropriate position. There should be rhythm in the arrangement of words. The arrangement of words should be hierarchical. Pay attention to the division of points, lines and planes. The picture should have visual emphasis and pay attention to fonts. Changes in form have priorities. To be more specific, text in business card design can take many forms, including beginning, ending, virtual and real, front and back, centering, segmentation, and combination. Qi Tou: The opening words of each line or paragraph are arranged in the first space of the same line, and there are no spaces at the beginning of each line or paragraph. End-to-end: The last words of each line or paragraph are arranged in the last space of the same line, and the following words are matched. Virtual and Real: Due to the different positions of the text in the business card, the design method should also be different. You can consider solid, hollow, stroke thickness, font size and color contrast to emphasize the relationship between primary and secondary. Before and after: Use different colors to deal with the theme and auxiliary text of the business card, so that the text can produce distance and distance under the influence of color, enriching the level of the picture. Centered: The business card plan is based on the theme and design needs, taking the center of the screen as the standard and arranging it up and down or left and right according to the hierarchy. Segmentation: Mainly consider the needs of composition, use colors and lines to separate the theme and auxiliary text, making it easier for people to understand, clear at a glance, and the sense of hierarchy is more distinct. Combining and arranging the text on business cards in various ways will create rich and colorful visual effects. 7. The contrast between the copywriting and blank space of the business card. The text and blank space of the business card are the relationship between the picture and the place, and they are a mutual foil. Designing a business card includes a logo, color theme scheme, auxiliary scheme, etc. These contents must have an overall plan and primary and secondary arrangements. It is necessary to form a unified picture and pay attention to the contrast relationship. It can be seen that the contrast between copywriting and white space is very important. Some business card designs are too exaggerated, exaggerating the theme text of the business card, without considering the overall elements of the picture. I think this can make the theme of the business card clearer, but this is not the case. The reader's reading of the business card is the overall feeling of the business card. This overall composition is more formed by the contrast between the copywriting and the blank space of the business card. The copywriting of business cards is generally summarized into various geometric shapes in the overall composition, such as equilateral triangles, right-angled triangles, rectangles, squares, circles, semicircles, ovals, etc.

In this way, the copywriting is integrated and forms an overall regional contrast with the blank space, which makes the overall composition of the picture clearer and makes the theme copywriting more prominent. In addition, the contrast between the plan and the blank can also strengthen the rhythm of the picture. Generally, the blank space is kept around the picture or interspersed with the picture into a block, and avoid staying in the center of the picture. This can avoid the centrifugation of the theme text and reduce the attention value. As for the appropriate proportion of white space, it should be determined according to the specific situation. [Edit this paragraph] Design conception and composition of business cards (1) Concept of business cards The so-called conception refers to the overall thinking of the designer before designing the business card. The conception of a business card mainly considers the following aspects: the identity and nature of the user's work, the nature of the work unit, the personal opinions of the business card holder and the opinions of the unit, the technical issues of production, and finally the artistic composition of the entire picture. The completion of business card design is to form a picture in the form of artistic composition, so the artistic conception of the business card is particularly important. 1. Source of information for business card design. It seems simple for us to make a small business card design, but it is not easy to come up with high-quality products and excellent works. So how can we design better works? First, we need to analyze the extended information of the constituent elements. Make a comprehensive analysis of the business card holder's personal identity, nature of work, nature of the unit, business behavior and business areas of the unit. Analyze the holder's personal identity and nature of work; analyze whether he is a leader or an ordinary worker; analyze whether he is a national civil servant, teacher, lawyer, doctor, business person, individual business person, or freelancer, etc. The analysis of these personal data has a direct impact on the composition of business card design and the use of fonts. For example: the business card holder's work unit is a government agency, the nature of the job is a national civil servant, and the personal identity is the leader of a certain competent department. The idea of ????the design of this business card should have a clear theme, obvious levels, and simple and serious colors. , the composition is smooth and focused. Analyze the nature of the business card holder's unit, whether it is an agency, an institution, or an enterprise, and analyze the business nature and direction of the enterprise to determine the composition, color, copywriting style, etc. of the picture. For example: the business cards of the manager of a children's toy store, the director of a steel factory, and members of an organization will have obvious differences in composition, color, font, etc. 2. The role of imagination in conception. The overall concept of a business card is completed on the basis of imagination. Imagination is an important part of cultivating the designer's ability. There are some methods to cultivate imagination, such as: the association method of drawing inferences from one instance, logical reasoning that goes beyond common sense, and Reverse thinking, additive thinking with changing units, subtractive thinking with overall subtraction, collocation thinking with permutations and combinations, etc. With the way of thinking, imagination will naturally be rich. 3. Source of inspiration. Artists, designers, scientists, musicians, etc. all have problems with inspiration, and inspiration appears in their respective work. Some people say that inspiration is accidental, but this is actually incorrect. The inspiration of artists, designers, scientists, and musicians is based on their long-term pursuit of their careers, long-term concentrated thinking, rich accumulation of knowledge, and rich personal experience. Sublimation of quality. As a designer, don't expect inspiration, but actively learn to think positively. Inspiration will always come unexpectedly. Inspiration is sporadic and short-lived, so when inspiration occurs, designers must seize the time to create. This will greatly improve work efficiency and design ideal works.