Traditional Culture Encyclopedia - Photography major - Features and experiences of Olympic cultural activities

Features and experiences of Olympic cultural activities

The cultural activities of the Athens Olympic Games are profound in connotation, rich in content, diverse in form, and unique in style. They have left a good impression on people all over the world and made Greece famous all over the world. Become a special Olympics. The main features and experiences of the Athens Olympic cultural activities are:

(1) In terms of content and themes,

highlight the Greek national culture and Olympic spirit, and fully highlight the uniqueness of Greece as the birthplace of the Olympic Games status. At the same time, cultural groups from various countries are widely invited to participate, showing the diversity and existence of world culture. The style is mainly cheerful, relaxed and peaceful.

(2) The form mainly focuses on activities in squares and venues.

The performance targets mainly folk song and dance groups and craftsmen from various countries, which not only exaggerates the festive atmosphere during the Olympic Games, but also It also reduces the difficulty and cost of organizational work and increases the sense of participation of citizens and tourists.

(3) In terms of organizational work,

First, designate plans in a timely manner to ensure sufficient preparation time. The second is to fully mobilize the enthusiasm of governments of all countries. Greek embassies abroad and foreign institutions in Greece will assist in implementing most of the work of foreign cultural and artistic groups coming to Greece to participate in performances. During the preparation process, the Athens Municipal Government wrote letters to the diplomatic missions of 50 countries in Greece. , inviting literary and artistic groups from various countries to perform in Greece, and the sending country will bear the international travel expenses. The Athens Municipal Government is responsible for the accommodation and transportation in Athens (usually accommodation is arranged nearby according to the event). This move has been responded to by many countries, and the cost has been reduced. very good. The Athens Olympic Organizing Committee also cooperated with the Goethe Institute to organize a football photography exhibition attended by 50 photographers, etc.

(4) Give full play to the publicity and cooperation role of domestic and foreign media,

carefully plan publicity strategies, and promptly notify newspapers, magazines, radio, television, and the Internet to form an all-round and three-dimensional Publicity effect. It is hoped that during the Olympic Games, the schedule of Olympic cultural activities will be distributed to the media, athletes and tourists through outdoor advertising, the websites of the Greek Ministry of Culture and the Athens Olympic Organizing Committee, the Olympic Press Center, the Olympic Village and tourist information kiosks throughout the city. .

(5) Encourage Olympic sponsors to organize cultural activities,

enrich the content of the cultural activities of the Athens Olympics. For example, Samsung set up a temporary stage named after its company outside the main Olympic venue to stage various small cultural programs. Swatch has transformed a street at the foot of the Acropolis in the center of Athens into a runway, hosting Olympic cultural exhibitions and activities along the street, and more.

The cultural activities of the Athens Olympics are generally very successful and have remarkable results. However, there are also some shortcomings in the process, such as the lack of coordination and communication between different organizers, such as the Kazakhstan Olympic Games held under the Acropolis every summer. The Athens Arts Festival at the Rhodes Theater is not officially included in the Olympic cultural activities, resulting in conflicting and overlapping activities. Some activities have not been fully implemented due to funding, which affects the scale and quality, etc.