Mobile advertising photography

On July 2nd, Huawei officially announced the birth of technology brands XMAGE, a Huawei image. He Gang, chief operating officer of Huawei Terminal BG, said that this will be the exclusive logo of Huawei's mobile phone image. Huawei said, "We have further concentrated and summarized all the accumulation, practice and creation in the past and formed a brand new brand".

This marks the end of the cooperation between Huawei and Leica, and Huawei has started the development of mobile phone image brands with independent intellectual property rights. Huawei XMAGE is more than just a mobile phone image brand. XMAG is a breakthrough in the field of mobile image after years of technical accumulation and experience precipitation. Based on its profound technology, Xmag has established the first mobile image brand in the industry. Huawei is once again at the forefront of the world in the sanctions and containment in the United States.

The birth of Huawei XMAGE brand is not only the crystallization of Huawei's ten years of hard work in the field of imaging technology, but also a counterattack against the suppression of the West in the past.

Today's Huawei XMAGE is the end of cooperation with Leica and the prelude to Huawei's image. Since then, Huawei images are no longer subject to people and are no longer taken away by others.

Every accumulation and progress of Huawei's technology in the past is for today's breakthrough and gorgeous turn. Without the courage and efforts to become the world's number one, there would be no honor to become the world's number one today. Ren has repeatedly publicly stated that Huawei is running from head to toe. Even today, Huawei still insists on what Qian Xuesen said: "Why can't China people do it? Why can't China people do it? " ? !

Huawei AI photography leads the global motion picture. The so-called AI photography can be simply understood as optical lens shooting+post-PS. Of course, Huawei's "PS" is based on GPU image processing and AI chip processing. Based on the ability of color algorithm to enumerate scenes, powerful graphics processing chip and AI learning ability, it makes the captured images more realistic.

As a pioneer in the field of mobile images, in the early stage of exploration, Huawei hoped to absorb the experience of traditional industries, so it cooperated with Leica to introduce color and tone expression into the field of mobile images. However, with the progress and development of mobile images, the experience and technology from traditional industries can no longer meet the needs of further breakthroughs in Huawei images.

With the deepening of Huawei's imaging technology, the existing technology can no longer meet the increasing problems and challenges. So Huawei took the lead in proposing "AI photography". Based on the powerful computing power of the chip, the image quality was greatly optimized, making it possible for small lenses to break through the optical and physical boundaries.

The super night scene function can be described as the iconic technology of Huawei AI photography. Huawei provides almost naked-eye visual effects for conventional images through AI algorithm. Today, Huawei P50 series has advanced computing capabilities such as 10 channel hyperspectral sensor, computational optics, ultra-clear image engine and primary color engine. Through the accurate capture and calculation of color, people's makeup color can be more truly restored, and even the differences of different color numbers of lipstick can be displayed, so that Huawei portrait photography has realized the evolution from clear shooting to good shooting.

Today, Huawei's imaging technology has become a leader in the industry. This is closely related to Huawei's pursuit of innovation genes, which is the true meaning of Huawei's word "Huawei"!