Summary of the work of the Management Committee in the first half of the year and work ideas for the second half of the year

Summary of the work of the Management Committee in the first half of 20XX and work ideas for the second half of the year

In the first half of 20XX, the xx Creative Street Management Committee, under the correct leadership of the District Committee and District Government, Focusing closely on the goal of "prosperous and fashionable district" proposed by the district committee and government, adhering to the goal direction of "transformation and upgrading" and "promotion of major projects", we are based on improving the cultural environment, catalyzing the creative market, and assisting the development of enterprises. With the help of the third The branch venue platform of the 9th China International Cartoon and Animation Festival continues to build the brand of cultural marketing. Through the promotion of the Children's Lane Infant Street project, it integrates resources and accelerates the construction and development of the xx creative district. The management committee’s work summary for the first half of 20XX and work ideas for the second half of the year are now reported as follows:

Work summary for the first half of 20XX

1. Adhere to cultural orientation and improve the neighborhood environment

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The business format takes the lead and strengthens the cultural aggregation effect of the neighborhood. Zhongshan North Road business format adjustment uses culture to promote agglomeration. Based on the principles of being more operational, scientific and reasonable, and detailed implementation, the management committee further clarifies the positioning of the business format, emphasizes the guiding role of culture, and focuses on the development of intangible culture, art transactions, Atmosphere formats such as creative customization can expand the magnet effect of neighborhood brands and promote the development of creative clusters in neighborhoods. Under the active guidance of the management committee, neighborhood cultural and creative enterprises continue to improve their cultural taste and innovate modern service models.

First, the creative customization industry is in the ascendant. Creative concept stores are changing the marketing model of neighborhood businesses. The D2C international designer concept store brings together more than 30 international and domestic fashion designers and uses high-end customized services to win the market. "Shengzi" creative customization, located at the entrance of Baijingfang Lane on Zhongshan North Road, has accounted for 90% of the brand's sales. "Yunshang Wedding Clothes" located at the intersection of Fengqi Road cooperates with Hong Kong, Taiwan, and Singapore to customize evening wear and small dresses. There are also the creative operations of many enterprises such as "Ai Che Shi", "Zhi Zhi Life", "Xin Zizhu", etc., which not only add to the cultural atmosphere of the neighborhood, but also lead the transformation and upgrading of the neighborhood's business formats.

Second, the cultural display activities are rich and colorful. In the first half of the year, many cultural enterprises in the neighborhood held many cultural exchange and display activities. "Shizhuzhai" held the "Golden Snake Presents Auspiciousness - Exhibition of Woodblock Watermark Intangible Cultural Heritage" and "The Life of Zi Mo - Exhibition of Chen Pinchao's Calligraphy and Painting Works", perfectly connecting traditional art with modern creativity. "Renke Art" held "On the Way Again - Exhibition of Works of Zhang Hao (Contemporary Ink Painting) and Wang Kai (Contemporary Oil Painting)". "Tongyintang" held 15 cultural lecture activities, with more than 2,000 people participating. "Jiahantang" held the "Emerald and Red Coral Crafts Exhibition" and "Master Jiang Ganqin's Purple Clay Pot Works and Tea Sets Exhibition".

2. Adhere to cultural marketing and catalyze the creative market

In the 9th China International Cartoon and Animation Festival in 20XX, xx Creative Street served as the only branch venue in the main city for four consecutive years, with "cultural With the theme of "Inheritance, Driven by Creativity", various activities actively planned came to a successful conclusion in a "simple, joyful, safe and orderly" atmosphere. First, the scene is grand and popular. On the morning of April 28, there was a float parade consisting of 6 large floats, a 2-meter-long small train, 4 battery-powered floats, 4 push floats, a large inflatable model and 26 performance teams. The team embodies the strong xx elements, displays rich and colorful creative animation results, and carries the heavy xx creative dream. In addition to surpassing previous floats and casts, this float parade will present a three-dimensional interpretation to the general public for the first time: 8 police cars will clear the way, and there will be model aircraft performances in the air, becoming a new attraction of the float parade. . With high-level activities and high-grade culture, the number of participants at this xx Creative Street branch exceeded 100,000, setting a record high in four years.

Second, the frequency of news promotion is high. During the Cartoon and Animation Festival, the news and publicity of the xx Creative Block branch venue activities continued from warm-up, start to end. According to incomplete statistics, there are more than 150 news media tracking reports on the activities of this xx Creative Street Branch, including "CCTV", "China News Network", "Zhejiang Satellite TV", "xx Daily", "Metropolitan Express", " "Youth Times", "Daily Business Daily", "Qianjiang Evening News", "Today Morning Post" and many new online media have carried out a large number of publicity reports.

Third, merchants are highly enthusiastic about interaction. By giving full play to the advantages of merchants and integrating corporate resources, the neighborhood and xx and other corporate merchants jointly launched a series of display and experience activities: Animation Patting Corner - "My Animation, My Life". Photographers took close-up photos of the float parade during the float parade at the xx Creative District branch venue. Cosplay fun show. Led by the China Cosplay Alliance, well-known cosplay groups from across the country are invited to perform live. Creative animation product exhibition. Represented by "Ten Bamboo Studio" and "Wang Xing Ji", original artworks and animation derivative products are displayed at Zhongda Plaza, combining traditional art and animation. There are even masters who perform production on site and carry out interactive activities with the people on site, to show the audience The public conveys the new concept of "creativity permeates life and animation is everywhere".

3. Adhere to cultural construction and promote project construction

The xx (China) Hao'er Lane Yingtong Street construction project was officially launched in October 2012, and entered the main stage in the first half of this year. On the basis of deeply exploring the history and culture of Haierxiang and integrating the culture of modern infant and child industry, through the "government guidance, enterprise main body" operating model, we will jointly promote the internationalization and quality development of Haierxiang neighborhood, and strive to create a "provincial demonstration" , Domestic first-class” international baby street.

First, leaders pay attention to it and form a synergy. The construction of Yingtong Street in Haier Lane has received great attention from the leaders of the district committee and the district government, and a project construction leading group has been set up. Secretary Xiang Yongdan has conducted comprehensive supervision on the construction of Yingtong Street once a month since the launch of the project. As a result, a pattern has been formed in which the main leaders of the district personally take charge, the district chiefs in charge take specific actions, and the relevant district departments and operating companies work closely together to form a synergy and go hand in hand, ensuring that all the work of the construction of Yingtong Street in XX (China) Children's Lane is orderly and Steady and efficient progress.

The second is the upgrade of business formats and effective regulation. Based on the "Guidelines for the Development of the Baby and Child Shopping Street Business Formats in Children's Alley" issued by the district government in the early stage, the neighborhood, together with the district industrial and commercial branch and the operating company, supplemented and improved the business formats. The scope of relevant encouraged, controlled, and restricted business formats was clarified in the preliminary review and approval of the industrial and commercial business license. At the same time, based on the current situation of the neighborhood, a list of stores that will be adjusted before opening is listed, involving low-end industries such as funerals, hardware, and maintenance. The adjustment work of 12 stores has been implemented in 4 units respectively, and the responsibilities are assigned to everyone to ensure that during the opening of the street Jieqian will carry out industrial upgrading of this type of business.

The third is real estate integration and effective protection. According to the overall work arrangement of the Haier Alley Construction Leading Group, the neighborhood formed three special business groups to fully understand the property information along the Haier Alley, including area, property rights, lease terms and rents. According to statistics, there are 157 stores on the ground floor of Haier Lane along the street, with a total area of ??7549.72 square meters, including 42 public houses with an area of ??3433.69 square meters. There are 115 private houses with an area of ??4116.03 square meters. In terms of real estate integration work, the current operating company has specially set up a house collection team. The integration work of district-owned properties and social properties has been fully launched. Negotiations have been completed for 60 properties, including 18 district-owned properties, totaling 729 square meters. , 42 social properties, totaling 2768.18 square meters. By the end of May, ***13 properties (***20 stores) with rent collection and contract contracts had been collected, with a total area of ??2018.53 square meters. At the important intersection of Yan'an Road, the Erqing Group Building and the municipal commercial company's properties have all completed rent collection.

The fourth is to invite investment and enterprises to speed up the gathering. While carrying out real estate integration work, the operating company relied on Baby Diary international brand cooperation resources to actively contact various brand companies. At the same time, the operating company also participated in the 9th China International Maternal and Infant Industry Expo, and actively promoted and negotiated investment through the expo platform. At present, we have negotiated with international first-line baby and child brands including Procter & Gamble, Kao, Abbott, Wyeth, Mead Johnson, and Miso. Many interested companies have also visited Haier Lane for on-site inspections. Up to now, the operating company has formulated a detailed investment schedule before opening the street, striving to connect points to areas and connect them into lines to achieve the cluster effect of the infant and child industry in the neighborhood.

Work ideas for the second half of 20XX

1. Guiding ideology

In the second half of the year, the xx Creative Street Management Committee will focus on the district committee and district government to propose The goal of "prosperous and fashionable district" is to further follow the development laws of cultural productivity, carry out continuous reform and exploration through institutional and mechanism innovation, and promote the rapid development of neighborhood cultural undertakings and creative cultural industries.

2. Main goals

The xx Creative District takes the Hao'er Lane Yingtong Street project as the entry point, connects points to areas, and connects them into pieces, gradually forming the area effect of the entire block. At the same time, we will strengthen environmental improvement, project packaging, industry introduction, and brand building to further strengthen the cultural connotation and quality of the neighborhood.

3. Main tasks

Focus on the adjustment of business formats and accelerate the agglomeration of creative industries.

The fundamental development of xx creative district lies in the transformation and upgrading of commercial formats, the full introduction of creative industries and the innovation and change of business models. Therefore, the neighborhood should focus on the adjustment of business formats, based on property integration, with policy support as a guarantee, and with brand promotion as a means, in conjunction with the expansion of the neighborhood's spatial structure and the improvement of the environmental landscape, to accelerate the formation of xx creative cultural industry highland.

Focus on brand building to help enterprises become stronger and bigger.

The development and prosperity of neighborhoods mainly rely on enterprises. The Management Committee will focus on brand building such as the "Tongyintang" creative culture lecture hall, "Shizhuzhai" watermark woodcut craftsmanship, "Renke Art" modern painting exhibition, and "Jiahantang" arts and crafts masters' works exhibition. Assist these enterprises to carry out marketing and promotion, hold unique art exhibitions, and form an exhibition culture with the characteristics of xx Creative District. At the same time, we actively help them apply for cultural and creative project support funds to help enterprises strengthen and expand the cultural and creative industry.

Use resource integration as a breakthrough to create a modern service platform.

The Management Committee will further integrate industry resources such as the Provincial Creative Design Association and the National COSPLAY Alliance to integrate creative design and creative culture; further integrate investment and financing, commercial marketing, brand planning and other service resources to help cultural and creative industries Enterprises improve their market transformation capabilities; further integrate property resources, promote the in-depth development of creative industries, and at the same time seek space three-dimensionally and in depth in neighborhoods to accelerate the agglomeration of cultural and creative industries; further integrate information resources, establish a network information sharing platform, and realize information The entire process of collecting, publishing and sharing is complete, professional and personalized.

IV. Central work of the block in the second half of the year

The main work in the second half of 20XX is to focus on the "9.28" opening of Yingtong Street in Hai'er Lane as the time node to do three tasks:

(1) Strengthen the construction of environmental landscape and enhance the overall atmosphere of the block

Focusing on the spatial structure in the middle of the two ends of Haer Lane, the goal is to complete the east and west ends of Haer Lane block by the end of June Image design plan and important environmental improvement plan, including urban furniture, walls, greening, lighting, road surface improvement, existing parking space adjustment and other plans in the block, and organize project implementation to reflect a fashionable design sense and integrate animation and cartoons and other fashion elements, creating a simple, casual mood and a unique artistic commercial atmosphere. Ensure that the improvement and transformation of various environmental nodes are fully completed before the street is opened.

(2) Strengthen project promotion and enhance the eye-catching effect of the neighborhood

The Erqing Building node is located at the intersection of Haoer Lane and Yan'an Road. It is the gateway to Yingtong Street. Its business area The area of ??1,193 square meters is crucial to the "dazzling" effect of the neighborhood. At present, the operating company has determined that the specific project to be settled is the "Baby Diary Infant and Child Life Museum", and it plans to officially enter the site for renovation at the end of June. The project's exterior elevator construction work has been further accelerated, and project approval, design, construction and other work have been actively carried out to ensure that the flagship store on the second floor of the Erqing Building is officially opened before the street is opened.

(3) Strengthen the publicity of the opening of the street and enhance the influence of the neighborhood brand

Based on the currently determined opening time of "9.28" for the Yingtong Street in Hai'er Lane, we will actively target the content of the series of street opening activities Plan and form, strengthen publicity and promotion efforts, and build the brand of Haier Lane Baby Street through street opening activities.

xxxx Street xx Creative District Management Committee