Classic Deduction of Friendly Shandong New Year Celebration.

New year's banquet

New Year's Eve dinner is a collective catering activity with "New Year's greetings" as its main cultural connotation, certain etiquette atmosphere design and modern value, with relatives, friends, colleagues and corporate customers as its main groups. Its positioning requires highlighting the joyful and peaceful atmosphere, reflecting the cultural atmosphere of "drinking Shandong wine, tasting Shandong cuisine and experiencing Qilu food etiquette", and eating the taste, culture, characteristics and hospitality through the New Year's Eve dinner.

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New Year's gift is a combination of material and non-material gifts, which is a tourist commodity with the main connotation of giving blessings and auspiciousness in the New Year and specific values and cultural symbols as the main components. Make tourism commodities an important part of shopping consumption in the Spring Festival, and realize the effective extension of tourism commodity functions.

Happy New Year!

The New Year's Eve party in friendly Shandong is full of joy in Qilu. The music products of New Year's Eve take joy as the theme, highlighting the participation of tourists and citizens, and forming a series of activities in which cities, villages and journeys are happy. Around the word "music", a word "noisy" is highlighted (noisy Spring Festival, noisy Lantern Festival, etc. ).

Happy new year travel

Friendship Shandong New Year party, tourism and leisure for the New Year. Through careful product selection and concept promotion, we will break the traditional holiday habits of China people who stay at home and mainly eat and drink during the New Year. We will take "Chinese New Year travel" as a new consumption fashion and gradually promote it, advocate and popularize the consumption concepts of "Chinese New Year travel gifts", "gathering of relatives and friends" and "Chinese New Year travel", and create new folk customs, cultures, new products and new formats.

Happy New Year!

New Year greetings are based on innovating folk customs and inheriting culture, aiming at meeting the needs of "happiness", focusing on stimulating consumption and activating the masses, and focusing on related etiquette and blessing products. During the Lunar New Year, Shandong Provincial Tourism Bureau, as a promoter, carried out the selection activities of the Lunar New Year in the whole province to help tap the festive value of the Lunar New Year, including the selection activities of the best Lunar New Year, the golden ideas of the Lunar New Year, the costumes of the Lunar New Year, the fun games of the Lunar New Year, the beauty contest of the Lunar New Year Festival, the photographic architectural contest of the Lunar New Year Festival, and the theme blocks (communities) of the Lunar New Year Festival. These activities are held during the Lunar New Year.

Best wishes for the New Year.

The most important selection activity of this New Year's Eve celebration is to further promote the profound folk culture of Shandong Province, constantly build a brand of "Friendly Shandong New Year's Eve Celebration", create a cultural atmosphere of "Friendly Shandong New Year's Eve Celebration", and enhance the attention and participation of the New Year's Eve celebration.

The scope of the selection activities is the best, largest, most distinctive and connotative folk activities planned and held by organizations and individuals at home and abroad in Shandong Province during the Chinese New Year.

In order to ensure the fairness, justice and openness of the event and protect the legitimate rights and interests of all participants, Shandong Provincial Tourism Bureau invited notaries from notary offices to supervise the whole process and formulated detailed selection rules. At the same time, dynamically manage the most selected activities of the Spring Festival Gala. The products selected as "Best New Year's Eve Gala in Friendly Shandong" this year will be awarded the title of the new New Year's Eve Gala only if the previous year's selection is refreshed, and the last selection last year will not be retained.

The golden idea of the new year's party

In order to hold a large-scale theme festival of "Friendly Shandong New Year Festival", promote the organic integration of tourism, Spring Festival culture and folk culture, guide mass consumption, open up the tourism market of the New Year Festival, create a brand of tourism festivals, face urban and rural areas, face all residents, brainstorm and solicit public opinions extensively, and hold a selection activity of "Friendly Shandong New Year Festival Golden Ideas".

"Golden Idea" requires closely following the theme of Friendly Shandong New Year's Eve, and putting forward creative, distinctive, innovative, influential, practical and operable good ideas, suggestions, methods and measures. A "golden idea" can be development proposal, scheme design, festival planning, etc.

In order to embody the golden idea, this activity must follow the following selection principles: the principle of originality; Operating principle; Beneficial principle; Theme principle; Principle of innovation; Influence principle.

Clothing selection on New Year's Eve

The clothing selection activity of New Year's Eve is to show the holiday atmosphere and spiritual outlook of Shandong people during the Spring Festival, establish the brand image of "Friendly Shandong New Year's Eve", further explore the rich and unique folk art and folk culture in Shandong Province, and create a strong activity atmosphere in which the "Friendly Shandong" people actively participate.

The main content is to collect and select the clothes that are most suitable for Shandong people to wear on New Year's Day (from New Year's Day to Spring Festival and Lantern Festival). The selection process adheres to the principles of openness, fairness and justice, and the final selection results will be publicized to the public through newspapers and the Internet.

Happy new year will be an interesting game.

Encourage social organizations and individuals to learn from the excellent cultural essence of Chinese New Year holidays at home and abroad, dig deep into rich and colorful folk customs, and innovatively plan a number of "fun games" with various forms, health and fun, and strong mass participation. Through the selection of "Friendly Shandong New Year Fun Games", we will innovate folk customs and guide consumption.

The scope of activities includes innovative, diverse, healthy and beneficial games and entertainment activities concentrated by enterprises, groups and free combination people in Shandong Province. The game activities participating in the competition are mainly traditional folk games carried out in various parts of the province during the New Year Festival, and they can also be new games that are innovated and transformed by learning from the practices of other provinces and foreign countries.

Beauty and Chen contest on New Year's Eve

The beauty design theme of each exhibitor should be the New Year's Eve party, and an iconic and identifiable beauty exhibition center area should be set up to create a prosperous atmosphere for the New Year's Eve party. It is necessary to standardize the use of the title, logo, mascot, slogan and other essential elements of the "Friendly Shandong New Year's Eve". Do not arbitrarily combine, split or deform, highlight the key points and reflect the theme; The design and production of Meichen should be rich in cultural connotation, bright colors, fine workmanship, beautiful atmosphere and strong visual impact; On the basis of using the essential elements of New Year greetings, all participating units combined with the local industry's own characteristics, used a variety of creative means of expression, made of a variety of materials, with novel designs, breaking the routine and striving for a hundred flowers; During the contest, the Meichen area was always kept clean and tidy, and the display images were intact, and the display contents were updated in time according to the three major nodes of New Year's Day, Spring Festival and Lantern Festival.

New year photo contest

The photo contest of "Friendly Shandong welcomes the Spring Festival" held by Shandong Provincial Tourism Bureau aims to record and display the wonderful moments of "Friendly Shandong welcomes the Spring Festival" in an all-round and multi-angle way, record the wonderful moments of welcoming the Spring Festival with lens language, promote the creation of tourism photography works with Chinese New Year customs, create a strong atmosphere for all people to participate in welcoming the Spring Festival, and enrich the cultural life of the masses.

Entries can display three major festivals and five major products such as New Year's Day, Spring Festival and Lantern Festival, and display a series of activities of the New Year Festival, including New Year gifts, New Year banquets, New Year travel, New Year music and New Year wishes. The "Friendly Shandong New Year Photography Competition" is sponsored by Shandong Provincial Tourism Bureau and Shandong Photographers Association, and invited provincial and municipal photographers associations and tourism experts to set up a judging committee to select the submitted works.

Happy New Year Theme Block (Community)

In order to vigorously promote the transformation of economic development mode, continue to build regional festival brands, and promote the leap-forward development of service industry, through continuing to build regional festival brands, integrate various social resources, and return to the multiple functions of tourism to promote coordinated economic and social development, the selection criteria for theme blocks (communities) are specially issued.

According to the actual situation, cities in Shandong Province strive to build 1 2 theme blocks of Happy Tonight, which integrate shopping, catering, entertainment, bars, fitness and other leisure formats, and embody the connotation of "Friendly New Year's Eve in Shandong", and strive to build a number of demonstration blocks and gathering areas for New Year's Eve activities.

New Year's Eve Organization Award Selection

In order to further stimulate the enthusiasm and creativity of the province's tourism system and all tourism workers to do a good job in the "Friendly Shandong New Year's Eve" work, and promote the solid development and complete success of the work of the New Year's Eve, the Provincial Tourism Bureau decided to carry out the "Friendly Shandong New Year's Eve" organization award selection work in the province's tourism system. This selection includes a number of organizational awards, 75 advanced collectives, 300 advanced grass-roots units and 65,438,000 advanced individuals.

Selection of Top Ten Old New Year Objects in New Year Festival

Spring Festival is the most important festival in China traditional culture. With the change of lifestyle, some traditional items commonly used in the past Chinese New Year are gradually getting away from our lives. In order to find old objects used in the past Chinese New Year, Shandong Provincial Tourism Bureau held a selection activity of "Top Ten Old Objects for Chinese New Year" at the friendly Shandong New Year Festival, aiming at selecting the most representative old objects and arousing those beautiful memories in tourists' hearts. Collect old objects related to Chinese New Year customs during the Spring Festival, such as Spring Festival couplets, New Year pictures, incense sticks and lanterns. , can participate in the selection. Shandong Provincial Tourism Bureau organized relevant experts to form a judging panel to select the entries and give material rewards to the final winning entries and finalists.

Selection of Top Ten Temple Fairs on New Year's Eve

As a local cultural custom, the temple fair is the most important folk activity during the Spring Festival. In order to make the Friendship Shandong Festival more festive and further encourage the inheritance of innovative intangible cultural heritage, Shandong Provincial Tourism Bureau held the "Top Ten Temple Fairs" of the Friendship Shandong Festival, aiming at selecting the most representative temple fairs from the whole province and recommending them to tourists inside and outside the province. At the same time, taking the temple fair as the carrier, we actively build a brand of folk culture, further enriching the product system of friendly Shandong New Year's Eve. The scope of the "Top Ten Temple Fair" selection activities is the unique and connotative temple fair activities planned and held around the New Year Festival in Shandong during the New Year Festival in friendly Shandong. Shandong Provincial Tourism Bureau organized relevant experts to form a review panel to select the registered projects, and selected ten classic temple fairs to recommend to domestic and foreign markets.