banner poster design-how to design promotional posters

What are common banner posters?

01. Center of gravity type

The center of gravity layout banner can easily bring the viewer’s visual focus, and the interface effect is strong and prominent. The most common one is contrast.

The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the contrary, the smaller the difference, the less obvious it is, and it cannot reflect important elements and important information, and it will not give readers a strong impression. .

02. Split type

The split type can be divided into upper and lower split and left and right split. Because banners are generally narrow in height, the left and right split type is more common. Banners split up and down are relatively rare.

Left and right splitting divides the entire layout into left and right parts, with copywriting on the left or right respectively. When the left and right parts form a strong and weak contrast, it will cause visual and psychological imbalance. However, if the dividing line is blurred, or words are used to repeat or intersperse the left and right, the left and right pictures and texts will become natural and harmonious.

03. Inclined banner

Inclined banners are more personalized and often appear on the websites of some design companies or sports brands. The main image of the layout is tilted, causing strong dynamics and instability in the layout. This design is more eye-catching and is sometimes classified as a left-right split type.

04. Full-page banner

The full-page banner is easier to understand. It usually fills the whole page with images. The main appeal is images, and the visual communication is intuitive and strong. .

The placement of text is placed on top, bottom, left, right or middle of the image. The full version gives people a generous and stretched feeling.

05. Curved type

Pictures or text are arranged in a curve on the layout structure to produce rhythm and rhythm. It often appears in sporty banner designs.

Arranging many elements of the same shape at multiple angles can create a sense of rhythm. This alone can create a jumping rhythm.

06. Symmetrical type

The symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry includes absolute symmetry and relative symmetry. Generally, relative symmetry is used. to avoid being too rigorous. Banner symmetry is generally left-right symmetry.

07. Four-corner type

The four-corner type refers to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a rigorous and standardized feeling. The picture below is a kind of four-corner type. It also uses the layout design technique of left and right division. Did you find it?

Different layouts can give people different visual experiences. Good layouts will make the banner more colorful. Outstanding. There is no absolute good or bad format, only suitable or inappropriate. What are the requirements for poster design elements?

1. The theme is clear

2. The key words are highlighted (bold those that should be bold, and those that should be red)

3. In line with reading habits< /p>

4. Stimulate the desire to click in the shortest time (you might as well try it with a thought)

5. The color should not be too eye-catching (not too flowery)

6. The number of products should not be too many

7. The amount of information should be balanced and there should be space (leaving space can give pictures and text room to breathe)

8. Design Banner

1. Highlight the product and its characteristics, use attractive promotional terms and appropriately weaken the company’s fame and logo

2. More pictures are not always better, highlight the key points, and there must be no less necessary product descriptions< /p>

3. Reasonably arrange the content of the picture, highlight the key points, and ensure necessary product descriptions

4. The colors should not be overly exaggerated, and strive to create a pleasant and comfortable sensory experience

Extended information

Features of poster design

1. Large size

Posters posted in public places will be affected by the surrounding environment and various factors. Interference, so it must be displayed in front of people with a large picture and prominent images and colors. The screen sizes include full-open, facing, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to leave a visual impression on people who come and go in a hurry, in addition to being large in size, the poster design must also fully reflect the principle of positioning design. Use prominent trademarks, logos, titles, graphics, or strong contrasting colors, or large areas of blank space, or concise visual processes to make posters and posters the visual focus. Posters can be said to have typical characteristics of advertising.

3. High artistic quality

As for posters as a whole, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with specific artistic expression, realistic paintings or comics, leaving consumers with real and touching pictures and humorous feelings.

Rather than commercial posters, it has a wide range of content, diverse forms, and rich artistic expression. Especially for cultural and artistic posters, you can give full play to your imagination and use artistic methods according to the advertising theme. Many painters who pursue formal beauty actively devote themselves to the design of posters, and use their own painting language in the design to design posters with different styles and forms.

How to design a promotional poster

In a website, the display of banner plays a very important guiding role. Each industry is different, each designer is different, the styles of the products designed are also different, and the requirements for banners are also different.

A good banner is well designed, mainly in terms of click-through rate. A good banner should be very easy to attract users' attention, so that users will have a strong desire to click in and learn more after seeing this banner. , rather than the ordinary form of an advertising banner display.

Mainly reflected in the following aspects:

1. Mainly text

Although most of the pictures on the website now advocate both pictures and text, which can improve the user experience. , but we now see that many of the pictures on many websites are mainly pictures, so it is easy to fall into a misunderstanding: the banner picture is only used to display the main products of the website or the overall image of the company in the form of pictures. In fact, it is difficult for such a banner to attract users. Because some users still need certain words to understand the content in the advertisement. If it is text-based, make it concise and concise, so that pictures and texts can help increase the click-through rate.

2. Do not display price information

General consumers are very sensitive to price, unless the price of your product is much lower than the price of products in the same industry. There is a price advantage, otherwise the editor recommends not to display price information on the banner. Because once the price is not psychologically acceptable to users, this banner will be ignored by users.

3. Add words such as free or huge discounts

According to the consumer psychology of many consumers, they are very keen on high-quality and low-price products. The same is true for the promotion of corporate websites and the design of banners. Adding words such as free or huge discounts on the banner can also be very effective in attracting users. However, the editor still wants to remind you that you must be realistic. If you click in, you will find that it is just a Traps, such behavior will cause strong dissatisfaction among users.

4. The design has a call to action

We usually see some banners on the Internet that have buttons or links that are similar to clicks. Subconsciously, we have the idea of ????clicking, and we may Can't help but click in. This method can also be a good way to increase click-through rates.

Of course, there are many ways to improve the click-through rate of banners, so I won’t go into details one by one.