Traditional Culture Encyclopedia - Photography major - Which department of the company is responsible for live broadcast planning?

Which department of the company is responsible for live broadcast planning?

The department of live broadcast planning is the operation department.

What does live broadcast planning do?

Job responsibilities of live broadcast planning:

1, responsible for content planning of hot webcasts, including topic selection, implementation and overall planning, as well as derivative articles and short video creativity.

2. According to the requirements of live broadcast positioning, explore topics and complete the pre-planning of live broadcast.

3. Grasp the style of live broadcast, refine the highlights of live broadcast, write scripts and live broadcast process.

4. Organize shooting and recording, and be responsible for on-site scheduling and control.

5. Be responsible for the whole process of live broadcast to ensure the quality of live broadcast.

6. Coordinate and communicate with relevant links in the production process.

Live marketing is a new network marketing model developed on the basis of the advantages of basic network live broadcasting, which has strong advantages: 1. Reduce marketing costs.

2. Faster marketing coverage

3. More accurate users

4. More effective marketing feedback.