Traditional Culture Encyclopedia - Photography major - What are the precautions for opening a children's baby photography shop?

What are the precautions for opening a children's baby photography shop?

In today's increasingly fierce competition, with the continuous expansion of children's digital photo studios, it has also achieved a market competition pattern. How to gain a firm foothold in the market test? Let's take a look at how to make a complete and feasible planning scheme.

First of all, starting from the promotion principle, let us fully understand the six-dimensional promotion Rubik's cube of children's photography promotion strategy, tactics, methods, objects, time and effect, and combine the theory and practical skills to quickly master the powerful sales tool of children's photo studio and become a strong player in promotion and profit. Promotion strategy:

Opponents don't sell, they often sell, opponents sell small sales, and they sell big sales;

Promotion means should be achieved; People have no me, people have my strength, people are old and I am new, and people are new and I am strange. Promotion strategy:

1, service station: win loyal customers and crowd out opponents with meticulous and satisfactory service.

2, technical station: with excellent quality and technology to retain customers and weaken opponents.

3, image station: to attract customers with a comfortable storefront environment and brand image, higher than the opponent.

4, advertising station: with unique selling points and efficacy publicity to improve customer interest, overshadow the opponent.

5, word of mouth station: guide word of mouth, spread word of mouth, with one belt and ten, surpass opponents.

6. Crowd station: contain opponents with quantitative advantages.

7. Hardware station: High-tech equipment enhances customer confidence and is superior to competitors.

8. Software station: establish customer information orientation, improve management, and be strict with opponents.

9. Talent station: reserve outstanding technical personnel. Only excellent talents can stabilize excellent customers and surpass their opponents.

10, price station: the price reflects the advantage and is equal to the opponent.

1 1. joint station: join hands with non-competitive institutions to crack down on opponents.

12, strength station: destroy opponents with comprehensive strength.