Look here, everyone! ! ! Who knows what subjects need to be studied in self-taught advertisements? Which ones are easier? I want to learn from simple to difficult! Help!

To train talents with knowledge and ability of news communication, we should pay attention to strengthening students' basic knowledge and literacy of Chinese language and literature and news communication, so that they can have a solid theoretical foundation and broad employment channels. You can work as a reporter, editor, host, advertising planner, publicity report or theoretical research in news media such as radio stations, TV stations, news agencies, newspapers and magazines, party and government organs, and you can also apply for graduate students in this major or related majors.

▲ Curriculum setting

Expert part:

No. Remarks on credit of course setting

1 Principles of Marxist Philosophy

2 Introduction to Deng Xiaoping Theory

3 legal basis and ideological and moral cultivation

4 College Chinese (College)

5 computer application foundation

6 marketing

7 Introduction to communication

8 Advertising (2)

9 advertising design foundation

10 advertising copy writing

1 1 advertising planning

12 advertising regulations and management

13 advertising psychology

14 computer graphic design

(1- 14 is a compulsory course)

15 English (1)

16 corporate image and planning (CIS) 6

17 news introduction 6

18 public relations 4

19 market research and forecast 6

20 Introduction to China Culture 4

2 1 Introduction to Economic Law (Finance and Economics) 4

(15-2 1 is an elective course with two courses, and the credit is not less than 10, and after the credit of this course, it is * 15-2 1).

Undergraduate course:

1 Introduction to Mao Zedong Thought

2 Principles of Marxist Political Economy

3 Chinese and foreign advertising history

4 Radio and TV advertisements

5 print advertising design (1)

6 aesthetics

7 advertising media analysis

8 Modern management science

9 computer three-dimensional design

10 English (2)

(1- 10 is a compulsory course)

1 1 China modern literature 6

12 advertising camera and photography 4

Advertising photography and photography practice II

13 news management 4

14 legal introduction 6

15 innovative thinking 5

(not less than 1 1- 15).

16 comprehensive homework graduation thesis

▲ Employment direction

Senior advertising talents engaged in advertising planning and production, advertising evaluation and management, social service, industry and commerce. Can be engaged in advertising research and public relations planning, advertising creativity, advertising design and production, advertising release, advertising creativity evaluation, advertising management, media effect research, product service planning and dissemination.

The actual difficulty of the self-study exam is the same. As long as you are willing to recite, you can actually live. Believe in yourself.