Photography-How to create a group of publicity pictures of people who quit smoking?

First of all, you have to be clear about one thing. What is the core theme of this group of publicity images, such as the actual harm of smoking or the continuous harm caused by smoking or the impact on the lungs. Before making the next idea, you should cut to the chase; Secondly, who are the propaganda groups? For example, for deep smokers or people who have just been exposed to cigarettes or people who have never been exposed to cigarettes, they should make clear their goals before creating; In addition, what kind of form does it need to be expressed, such as animation, close-up or injury of real scenes, or a combination of several. I'll design it with you when the shape is determined, otherwise it will easily become a headless fly and I can't find the direction.