How to promote Beijing Xiaohongshu amateur? What should we pay attention to in Xiaohongshu amateur shop?

Xiaohongshu has accelerated local life and realized the connection between users and places. So how to make users pay attention to local street shops? Come to Ma Media to share with you how to promote Beijing Xiaohongshu Amateur. Xiaohongshu's existing community notes cover beauty, skin care, sports, travel and many other aspects. However, when users search for a place, most of the comments are travel guides, online celebrity shops and so on. Lack of embodiment and sharing of local life. Therefore, if you want local people to know the brands or businesses of your products, you can choose amateurs in your area to promote them. Here is a brief introduction to how to promote Beijing Little Red Book Amateur. First, the layout of notes kol on the "Consumer Guide", amateurs buy, and then share the product experience on the little red book, forming a secondary communication and volume superposition. Brands use amateur communication to make more users pay attention to the use effect of products, increase the opportunities of planting grass, and make products form secondary communication. How to promote Beijing Xiaohongshu amateur? What should we pay attention to in Xiaohongshu amateur shop? 1. Keyword Layout When users choose goods purposefully, they often choose products by searching for recommended notes. How to let users search for brand products needs to consider the core keywords searched by users. It is difficult to recommend keywords with a wide range of choices to the top. The keywords are too small, and few users actively search. Therefore, it is necessary to choose accurate small words with high conversion rate, which can not only ensure that they are searched, but also ensure that the notes are included in the front. 2. The direction of notes is recommended from different angles according to the advantages of different products to avoid the same planting of grass. For example, a lazy sofa, some people may be attracted by the appearance of the product, and some people plant grass because they are comfortable and suitable for lying flat. 3. Planting grass needs to avoid mechanical application without feelings as much as possible, and the promotion of laymen is too blunt, which makes users feel unreal. Users are more inclined to pay attention to the authenticity of the content, whether it is true or not, as long as the content touches people's hearts, it will naturally have an effect. Second, promote the resumption of Beijing Xiaohongshu amateur promotion, and the resumption is also a very important step. Paying attention to the later data can judge whether amateur promotion is effective or not. 1. Statistics, reading data, interactive data, and the number of notes published by amateurs. Through some comparable data, we can see the effect of this promotion scientifically and intuitively. 2. The transformation effect pays attention to the positive effect brought by the promotion, and judges whether the later transformation is in line with expectations.