Behind the popularity of "National First Love" Wang Bingbing: There are so many beautiful reporters, why is she the only one popular?

On the last day of 2020, CCTV’s “most beautiful reporter” Wang Bingbing landed on Channel B and released a short video of less than 6 minutes. It gained over 1 million fans and over 10 million views in one day.

In less than 5 days after its release, Wang Bingbing’s B website attracted 2.4 million fans. This charm, no one else!

Open the scene at will, and the "wife" who refreshes the barrage is everywhere, just like "The Country's Wife" and "The Country's First Love".

In the comments, not only netizens, but also various official media expressed their feelings.

While this excessive popularity is surprising, one can’t help but wonder how Wang Bingbing can stand out and win the favor of countless viewers. CCTV is a major national TV station facing a large number of beautiful reporters and high-ranking officials. IQ and a good attitude.

Some people say she wins with her smile. Her friendly smile made her an instant hit during a mid-year "Happy Grass" coverage. Every time I read her report, I feel better.

Some people also accused her of deliberately lowering her posture to please the audience with her "white and thin" aesthetic. Some people say that she is the main driving force behind the strong support of CCTV and frequent hot searches for Resource Coffee.

In short, many people like Wang Bingbing, and many questions follow. So what's so special about this new "nation's first love"? Is it just a smile that makes her so popular?

01. Five Hours in Five Minutes

Long With a baby face, Wang Bingbing looks like a college student, but she has actually graduated eight years ago.

Eight years ago, she graduated from Jilin University majoring in literature. After graduation, she worked as a media professional at a local newspaper. Four years later, Wang Bingbing went from working for a local newspaper in Jilin to being assigned to CCTV as a reporter, finally letting her father at CCTV see her abilities.

From graduating in 2012 to joining CCTV in 2016, Wang Bingbing worked in the news industry for four years.

Look at her footprints in the past four years, including traffic accidents and firefighting. From such small reports, she accumulated experience in front of the camera, and gradually attracted CCTV's attention to this sweet girl who is 165cm tall.

After entering CCTV, Wang Bingbing continued to act slowly and steadily. She has accumulated enough capital and confidence for her fiery efforts over a long period of time, so that when the unprecedented heat wave approaches, Wang Bingbing remains gentle and unchanging, greeting it with a calm smile.

Later, fans were surprised to find that they had seen her in so many reports, from standing in the snow with Angelababy at the Jilin Spring Festival Gala branch, to trying on Yi costumes next to a bamboo house... 29. Cross the motherland step by step and enjoy the beauty of thousands of mountains and rivers.

In the first video of Station B, Wang Weiwei also showed her work: she has to prepare for a 5-minute live broadcast hours in advance, and also travels to the severe cold area of ??minus 10 degrees in Northeast China.

Her face was red with cold. After a busy day, Wang Bingbing took a bite of food and took a break. After a hard day's work, she still looks sunny and optimistic. How could such an attitude fail?

02. Explosive affinity

There are many people who say, with or without jealousy or sourness, that Wang Bingbing’s popularity is just for fair skin, A product of the youthful and thin aesthetic. However, Wang Bingbing's "Fire" is not intended to create an atmosphere of vulnerability that one wants to protect, but a sense of intimacy that is completely different from other anchors and reporters.

As an official media, CCTV mostly selects media personnel based on positive and dignified standards. Any anchor or host worthy of the name has a decent enough appearance to invite criminals to commit crimes for immediate entertainment.

However, although this kind of facade can represent the image of a big country, it also creates a superior elitist temperament to a large extent, making people feel the distance between CCTV and the audience.

Years ago, a video of a CCTV host performing at an annual meeting spread all over the Internet. As a result, due to the contrast with the usual image, the annual meeting was canceled, which made Bai Yansong talk about it for many years or regret it.

Nowadays, netizens are following "Xue Guanzhang" Sa Beining, "Poetry Reading King" Zhu Guangquan, and "Little Squirrel" Kang Hui. The reason why they are popular is that they are compared with the serious images on the screen. , humor and affinity surprises in daily life can arouse people's excitement and affinity.

At the same time, Wang Bingbing has an innate advantage in shortening the distance with the audience. Compared with most female reporters and anchors at CCTV, she smiles very gently, and the arc of her smile stays on her mouth. She doesn't wear heavy make-up and has an affable demeanor without being overbearing.

Looking forward to the scene of wiping the foggy lens in the snow, it is just the girl next door, the class beauty next door and many other daily superimposed good impressions that break the distance above the original CCTV host and make the audience feel close. Fire is inevitable.

Obviously Wang Bingbing has put in a lot of effort in cultivating this kind of temperament. In the video from a few years ago, you can see that although Wang Bingbing looks good, she is green and empty, and is not at all as generous as she is today.

After eight years of hard work, Wang Bingbing’s success did not happen overnight, but was the natural result of continuous hard work.

Official Light, God’s Chosen Daughter

In the post-TV era where “self-media” flourishes, CCTV is also actively cultivating new fields and no longer sticks to the original TV media . Print media, Weibo, Douyin, Toutiao, and in-depth new media in various fields.

However, in this era of increasingly fierce competition, with a hundred flowers blooming and a hundred schools of thought contending, it is indeed not small for CCTV to maintain its original far-leading leadership position.

It can be seen that the leaders of CCTV have many ideas and abilities. In order to break this embarrassing dilemma, the government has carried out various reforms.

In recent years, employees of state-owned enterprises such as Sabining and Kanghui have successively "descended to the earth" and "broken their achievements", taking treasures for fun in various variety shows, which is full of humor and is essentially a tradition of the new era. compromise.

The appearance of Wang Bingbing in this case is undoubtedly the purple star in the CCTV sky, which can be compared with the significance of travel in Litang captured by another netizen Ding Zhen with the same simple smile.

A report on grassland management in Inner Mongolia went viral on the Internet at lightning speed. Wang Bingbing’s post quickly became popular on Weibo and was searched on Douyin.

Faced with this unexpected heat, CCTV naturally needs to cherish the rare "daughter who chooses a day", and the young people who arranged Wang Bingbing to work on the day complained about the large-scale research, and many people watched the program crash as a result. .

Wang Bingbing went to pick up the goods and held hands with the domineering female CEO Dong Mingzhu, which aroused the imagination of netizens.

The series of high temperatures is not the strong promotion of CCTV, but CCTV sees the audience's love and the current situation.

The real popularity is the combination of Wang Bingbing’s appearance and strength.

Conclusion

Rather than squatting in a house that frequently collapses and constantly posting negative news about idol circles, it is better to broaden our horizons.

Suddenly "fly" to a "country's number one love" who is highly educated, has good temperament, goes to the countryside, works hard, has a good background, can produce, can withstand challenges after becoming popular, and has no bad materials. ", isn't it sweet?