What kind of people do you need to form a self-media creative team?

I am the CEO of a media company with 30 employees. Answer "What kind of people do you need to form a self-media creative team?" Before asking questions, I want to popularize a concept "MVP", that is, the minimum executable product.

This concept comes from the book Lean Entrepreneurship, which probably means that if you want to start a business now, the first step is not to raise money to find a luxury office, but to put your idea into practice with the smallest executable unit to test whether it is popular in the market.

Take 1 as an example. Thirty years ago, it was technically impossible to invent an IphoneX, but the most important function of a mobile phone is to make a call, so we just need to make a wireless phone to make a call first, and then add new requirements for taking photos and listening to music to the mobile phone.

When the company develops to a certain scale, the types of talents needed will increase dramatically. Because your problem lies in the establishment period, I will default that you are in the 0- 1 stage, and you need three talents at this time.

1: product owner

If you shoot a video, the product person is responsible for the overall content output of the video.

If you want to write an official WeChat account, it is the product person who is responsible for the overall tonality and content production of the official WeChat account.

2: Operator

What operators do is mainly to innovate and maintain existing users. The person who can enlarge your original plate is a talent. It is usually necessary to do various activities to attract the attention of fans.

3. Media people

Traffic providers have certain potential in industry or other fields, which can be converted into traffic. Why do traditional media people come out to do self-media with higher success rate? On the one hand, they are born as product people, and their writing level is higher than that of ordinary media people. On the other hand, their friends each have their own media personality. In the media circle, there are often hundreds of fans but hundreds of thousands of readings, because the people who transfer are all big coffees of traditional media.

Some people can play three roles by themselves, and some team members can do their best at a certain point. Why am I still optimistic about the future of the media? Because in this era that has been solidified by the media for a long time, you can do a good job in any aspect of products, operations and media just in the matter of content entrepreneurship. Isn't this the luck of the times?