Why do second- and third-tier male stars gather at international fashion weeks?

Hello, we meet again:

Every time around the Lunar New Year, it is the annual hard work of the fashion industry, when the International Fashion Week begins.

Fashion Week is not very classy

Going to Fashion Week sounds very classy. But it’s actually a chore. At this time, the weather is the coldest in both Europe and America. For example, in New York, it was more than minus 20 degrees Celsius when I went there last year. I also encountered a heavy snowstorm in Boston before.

I heard that it will be colder this year, but for the sake of image, I can only put on a coat and wear high heels to walk lightly on the cold and windy streets.

It was very embarrassing to rush to several places a day, squeeze into the subway, and carry a pile of documents. In the evening, I have to write articles, upload pictures and other chores.

Why don’t big stars like to go to fashion weeks anymore

So, those who can proudly talk about watching shows are usually rookies who have just entered the industry. The old youtiao in the circle don't want to go after the novelty wears off.

The same goes for celebrities. Although fashion resources are the number one resource for everyone to compete with, in the past two years, everyone has discovered that celebrities, especially first-line celebrities, are almost no longer interested in attending fashion weeks.

The only one I met at New York Fashion Week last year was Li Bingbing. She speaks English very well now

Because she is very practical, it is too hard, and she is a real big star. To make money, it will take a few days to go to a fashion store, and you may miss a good opportunity to make a lot of money in China. Moreover, the popularity and status have increased, and there is no need to go to fashion weeks to make a presence felt.

The rules of the game in the new era: the primary consideration is traffic

Once again, the rules of the game have changed. In the past, everyone went to fashion weeks to prove that they were in the industry and to show off their fashion skills. Nowadays, "traffic" is the primary condition for obtaining fashion resources, followed by taste and qualifications. So, why do celebrities who have so many things to do all day long go to "perform" thousands of miles away?

So, the crowd of fashion week now is either people who really do things, such as designers, models, buyers, brands, media, they are all people working on the front line, or they are just joining in the fun: Top celebrities, street style trendsetters, street style photographers, etc.

The third, sixth and ninth ranks of men’s fashion weeks

So, this year’s four major international fashion weeks are summarized as fashion weeks where second- and third-tier male stars gather together. And most of the reviews were mediocre, proving once again that the high-end fashion weeks in the past have been ruined by everyone again.

Of course, the male celebrities who have their faces covered at Fashion Week this time are still divided into three, six or nine.

The rare first-line Chen Kun

Chen Kun is the highest rated.

It doesn’t matter how high-end he is dressed. The key lies in his story-telling face, which looks just right against the backdrop of appropriate tailoring and high-end fabrics.

Chen Kun is 40 this year, but he doesn’t seem to have the greasiness of Chinese men, so it’s natural that he gets high reviews.

Hu Bing, the most dedicated senior male model

The one who wore the right outfit was the battle-hardened Hu Bing. Although he went to London Fashion Week, the weakest event, he still showed off 20 Multiple outfits teach younger generations how to respect fashion week.

He is full of sincerity, but the problem is just like his face, too delicate and rigorous, and too gay. I'm sure straight men would give him a dismissive disdain.

But no matter what, Hu Bing still has his own place in the international male model rankings.

The following are the members of the bizarre formation

Lei Jiayin, whose skills are limited to suits

His advantage lies in his figure, so those senior figures in "The First Half of My Life" The white-collar clothes bring out the fashion sense of Korean idols.

But the white-collar style has weakened in the international fashion circle, so he dressed like a passerby within a few days of his trip.

Street shooting

Watching the show

His image illustrates the bottleneck of Chinese men in fashion advancement: they only stop at wearing suits that look good. .

In fact, in Lei Jiayin, you will see many problems with male stars. His shell is built by the team. Privately, he may have similar tastes to the uncle next door, so once the team fails, something will happen. .

Ning Zetao has no highlights if he can’t see his muscles

For example, if he has a good figure and a fashionable face, and he performs well in big magazines, then there are fashion media The result of the collaborative efforts of professional photographers, stylists, and makeup artists.

When it comes to the operation of a small team of celebrities, the level is very disorganized. This time Milan's campaign was met with bad reviews. Without the concept of healthy muscles, Ning Zetao's body also lost its charm.

Street photography is also very popular.

This is also a problem for many Chinese celebrities, such as Li Yuchun, why are their standards so uneven every time they come out?

I randomly selected a few pictures on the Internet, and you will find that Li Yuchun’s style basically has no routine or STYLE of his own. There are too many traces of packaging, and he did not wear it by himself at all. Therefore, instability is doomed.

By the way, why did I think of Li Yuchun in the boy band?

Big brands’ plans for raising their own children

Why do brands like to hire second- and third-tier stars? In fact, big names are also making small calculations. As far as I know, they generally hope to cultivate candidates and select brand ambassadors from a large number of potential stars, so they have invitations like a fisherman casting a net.

Under the same conditions, those celebrities who are about the same popularity but have a sense of big names are naturally more popular, so this time we saw many men with good figures being invited by various brands, such as Xu Weizhou, Chen Bolin, Zhang Binbin, Song Weilong, Ji Lingchen and many other men.

Xu Weizhou is still stuck in the aesthetic of beautiful pictures

Was this taken with a beauty camera? The later stage was too boring.

But he has his own way of dressing for a young guy

Korean trainee Zhang Binbin

His Korean trainee makeup is too much

Little Times spokesperson Song Weilong

There is also a Korean trainee STYLE actor named Song Weilong

Paired with this Dolce&Gabbana chrysanthemum suit, it looks very good When I was little

Ji Lingchen was still a reliable professional model

Because he is a model, Ji Lingchen's performance is relatively stable.

The old Buddha’s favorite little fresh meat Hu Yitian

Another face worthy of attention is the new traffic king Hu Yitian. This clean and clear boy’s face is popular in fashion Circles are very rare.

It is conceivable that the eyes of veteran designers like Lafayette, who have always been fond of fresh meat, will definitely shine when they see them.

However, it seems to have returned to its original shape at the fashion week

So, it is obvious that big names are more concerned about traffic.

Perhaps it can well explain the problem of lack of taste in the current Chinese entertainment industry. This is like the ancient harem. Being affirmed is nothing more than being favored. But in the context of the current Internet, the so-called favoring is flow. Therefore, the remake speed is comparable to that of the ancient Jingshifang. No favorite concubine can be favored for a long time, and no fashion ICON can be deeply rooted in people's hearts and gain credibility.

See you in the comments~

FromGigi

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Who am I?

All articles on Gigi’s Fashion Scene are original and written by Gigi herself. Her main job is the fashion director of a magazine, and her side job is a fashion columnist and a radio fashion anchor.