What are the techniques for filming film and television commercials?

During the advertising shooting process, different scenes and pictures need to be shot, and the shooting objects are different. In advertising shooting, the shooting techniques are different. In most cases, shooting video should be done flat. However, if a film uses flat photography throughout the film, it will make the viewer feel flat and boring. Occasionally changing the shooting angle will add a lot of color to the video.

The shooting angles are roughly divided into three types: flat shooting, overhead shooting. Objects are divided into three categories based on their effects on light, including light-absorbing, reflective, and transparent objects. It takes more practice to master the techniques of advertising photography.