China Valentine's Day Theme Activity Plan

Tanabata is a romantic day. On this day, all lovers are full of infinite tenderness. The following is the Tanabata theme activity plan I have compiled, and you are welcome to refer to it!

Tanabata theme activity plan 1:

I. Introduction of activities

In recent years, with the future population increase brought by foreign companies, many young people urgently need a platform for mutual communication. At the same time, the account hotline forum attaches great importance to the account section and publishes a large number of marriage advertisements. It has certain social significance and economic benefits for us to hold such an activity in such a big social environment. This activity is characterized by the combination of making friends, love and game interaction, and the full combination of making friends and communication, which makes this activity achieve certain social impact and economic benefits from the aspects of personnel positioning, environmental creation and cultural atmosphere.

Thousands of blind dates are hosted by Hukou County Committee of the Communist Youth League, and the Hukou hotline website is planned, creative and undertaken throughout the process. In this blind date, we let every applicant get married through information disclosure, self-expression, self-confession, free choice and free communication. In the whole process, we will also intersperse a series of interactive activities to make the whole activity more meaningful and effective.

Second, the purpose and significance of the activity

Purpose: To choose a spouse and fall in love in a free and romantic way through fairness, openness and justice. Significance of the activity: through this activity, a large number of single young people and enterprise migrant workers will be given a chance to choose their spouses, and at the same time, talents will be retained for enterprises in the park and efforts will be made to build a harmonious society. As long as you are single and sincerely looking for the other half, you can find him or her in your mind here. May all lovers get married.

Three. Composition of activities:

Organizer: Hukou County Committee of the Communist Youth League

Organizer: Hukou Hotline

Time and place: August 6th, 20xx, Hukou No.2 Middle School Gymnasium

Media Support: Hukou Hotline Hukou Radio and Television Station

Four. Arrangement and steps of activities

All preparatory work must be completed before August 5, 20xx:

1) Material production and procurement: July10-July 29th.

2) Registration and information production: July10-August 5.

3) Advertising and news: July 5th-August 5th.

4) Site planning and design: August1-August 5.

5) Guest invitation: July1April-July 29th.

Verb (abbreviation of verb) main operation steps

The advertising time in the early stage of this blind date can be roughly divided into three stages, which gradually set off a climax.

1) Preheating stage: June 28th to July 5th, which belongs to the publicity pre-heating period of the whole activity. Through the account hotline website and posters, detailed activities will be published and publicized.

2) Mid-term stage: From July 5th to August 5th, the blind date meeting will be fully publicized and featured.

3) Later stage: from mid-July to official opening, everything is ready;

4) publicity points: do it well in the early stage? Destiny's Destiny's Tanabata-Thousand People Dating Conference? Advertising campaign.

5) News media: a. Online publicity of household registration hotline; B, TV publicity; C. leaflet page; D, outdoor banners;

6) advertising content: key introduction? Destiny's Destiny's Tanabata-Thousand People Dating Conference? Play a prelude to the event, carry out publicity reports, and provide a powerful publicity offensive.

Intransitive verbs recruit joint organizers:

On-site investment scope: fashion clothes, wedding photography institutions, flower shops, food and beverage, beauty salons, leisure and entertainment, automobile real estate, etc.

Seven. Registration form (abbreviation)

Online registration; Telephone and e-mail registration; Enterprises and institutions set up registration stations.

Tanabata theme activity plan 2:

I. Background of the event

Tanabata is a typical Valentine's Day in China, but in recent years it has become a festival that young people in China look forward to every year. On this day, couples will arrange many activities to celebrate this special festival. In this way, Qixi Valentine's Day has become the peak of consumption. In order to improve their popularity, many businesses actively seize this opportunity and engage in various promotional activities. Similarly, we are no exception. We must seize this opportunity.

Second, the activity name:

Oriental Plaza? Love is around? Valentine's day party

Third, the theme of the event

? Rose mood, love you and me?

Subject interpretation requirements: use? Simple but impressive? With design ideas, combined with the emotional process of lovers from acquaintance to love, interactive games are interspersed with program performances to create a romantic, warm and strong atmosphere for Valentine's Day, reveal the true meaning and expression of love, let people participate and enjoy happily, and learn to express love, cherish love and care for love.

At the same time, it provides a stage for young couples to express their feelings and creates an opportunity for all parties to interact? Love is around? Happy scene, triggered? Harmony. Care? Think, and then introduce the theme of this activity.

IV. Purpose of the activity

(1) On such a romantic day, we send sincere wishes with practical actions, and wish all lovers in the world will be well, grow old together and be happy.

(2) Improve the popularity of Oriental Plaza through activities, reflect the humanistic care of the Plaza, and enhance the brand awareness and reputation of Oriental Plaza in terms of lifestyle.

Verb (abbreviation for verb) time and place

Time: the seventh day of the seventh lunar month.

Venue: Oriental Plaza Grand Stage

Organizational structure of intransitive verbs

Organizer: xxx

Organizer: xxxx

Seven. activity

Mainly divided into the following four basic links:

Interactive games in each theme link are interspersed with guest performances to connect.

1, ★ Unique? Show love ★

Opening Program: Love is Expressed ―― Guests perform classic love songs in duet (omitted)

Interactive Games: Love is interactive ―― Say your love and play solitaire (male and female) (omitted)

Participants: the host and the couples selected on the spot.

Prop requirements: wireless microphone, small gift, whistle or small palm, etc. (omitted)

2.★ Unique? Tibetan love ★

Connection program: Love is in the heart ―― Guests perform modern dance (omitted)

Interactive Game: Love is a Surprise ―― Mysterious Gift Giving, True Confession (omitted)

Participants: people who want to surprise each other with their carefully prepared gifts on Valentine's Day.

Prop demand: gifts and flowers given by couples (omitted)

3.★ Only? fortune

★ Connection program: Love is giving ―― Guests or hosts recite love poems or tell emotional stories or sketches (omitted)

Interactive game: Love lies in tacit understanding-the heart is in harmony, and the degree of tacit understanding between couples is tested through tests (omitted)

Love lies in being careful-one in a hundred, and testing each other's familiarity through the identification between lovers (omitted)

Love is to cherish-empathize with others, and simulate the scene to make couples feel their importance in each other's hearts (omitted)

Participants: enthusiasts and interested audiences.

Prop demand: multiple uniform couples' shirts. Looking for suitable couples can get a set of couples' clothes to wear in activities (omitted).

4.★ Only? Forever love

Connected Program: Love Forever ―― Guest of Folk Music Performance (omitted)

Interactive Games: Love is Commitment ―― Solicitation, Affectionate Communication, and Live Report of the Truth Declaration (omitted)

Love is in one heart-through joint efforts, overcome obstacles and build a love hut belonging to two people (omitted)

Participants: enthusiasts and interested audiences.

Prop requirements: building blocks, rubber ropes, baskets, tables, etc. (omitted)

Eight, organize the implementation:

1, activity organization

xxx

? Only? Show love? 、? Only? Hide love? 、? Only? Cherish? 、? Only? Forever love? Plate planning is jointly implemented by all organizations and units through consultation.

2. News public relations

Xxx is responsible for inviting the leaders of relevant guidance units,

And is responsible for contacting and organizing reports to news organizations.

It is planned to invite major news organizations such as xx Radio Station to cover and report.

3. Capital goods:

Xx Plaza provides funds for activities and is responsible for venue arrangement and related matters.

Nine. Media publicity

Publicity method: to be adopted? TV Media+Network Media+Printed Newspaper+Radio Station+

Pop advertisement+flyer page at the event site? Promote in the form of a combination of six ways.

Main media:

(1) TV media: Zigong TV Station, lifestyle channel, etc.

(2) Online media: Sina, Sohu, the activity homepage of Oriental Plaza, major campuses, etc.

(3) Printed newspapers: Wen Wei Po, Morning Post and Youth Daily.

Media plan:

Early stage: Publish theme advertisements in major newspapers, making Oriental Plaza the focus of attention from all walks of life.

Mid-term: launch a series of publicity activities in Oriental Plaza, Wuxing Street and nearby universities to create a humanistic care for the Plaza? Business card? .

Later stage: Take the square activity center as the main venue, carry out the Valentine's Day True Love Gala, and gather the popularity of all parties.

X. site layout

In line with the theme of this activity, what are the main highlights? Romantic, warm and strong? Atmosphere.

The stage is decorated with special ornaments, creating an atmosphere of meteors crossing, highlighting the romantic meteors carrying our pious vows across the sky, symbolizing? Heart to heart wishes? . At the same time pay attention to the location of props for the development and interaction of the game. (Specific layout omitted)

The main background board is placed in a prominent position. Double knot? , to display

Lovers' hopes and wishes for perfect love.

A large exhibition board was placed in a conspicuous position near the main entrance of the event site, decorated with roses to show the content of the event.

? Love? Fence: set up a huge one at the event site? Love? Because the audience standing area is in love, consider leaving a small mouth around love to facilitate pedestrians to enter and exit.

XI。 Preliminary preparation

1, personnel arrangement

2, material preparation

Twelve. Delayed continuation:

1、? Love is a promise ―― a declaration of true feelings? It is a good follow-up report link.

2、? Valentine's Day Cultural Exhibition Hall?

Thirteen. Activity budget (omitted)

Fourteen Effect monitoring and evaluation

1, the theme of the event is highly consistent with the brand image of the mall. Combining the theme of humanistic care, this activity highlights the common concerns of the government, society and everyone? Harmony. Care? The theme can be described as? Noble, innovative? . In particular, the design of the activity plan is closely related to the characteristics of the brand image of the shopping mall, which can show the organizer's brand-new social public image in terms of humanistic care. From where? Humanistic care? Focus? True feelings party? , and by what? True feelings party? Deduction? Humanistic care? , can show a good image of social welfare. The square lacks such large-scale public welfare activities.

Especially activities with the theme of youth activities. To this end, this event is particularly helpful for the Plaza to reshape the fashion image among the younger generation, making Wanda and? Humanistic care? 、

? Harmony. Care? And other activities with a good public image.

2. The activity embodies a high degree of independent participation and plasticity. This activity will take the form of social couple registration and internal recommendation of the organization to maximize the level of activities and effective management. Activities focus on good participation, showing the unity of activities and participants' interests. At the same time, the activity design will combine the interesting characteristics and take into account the deep cultural concept, so that the content of the activity is rich and memorable, which can stimulate people's lasting attraction and thinking, make this activity a long-term brand project, have a positive image-building role, and be conducive to the multi-faceted and lasting follow-up publicity and reporting of news. Therefore, this activity will have a lasting impact on the participants and the public.

3. Will the activities be effectively coordinated? Valentine's Day Cultural Corridor? The creation of. Suggest that if possible, consider creating a square? Couple cultural corridor? Tell the origin and development of Valentine's Day and raise money at the same time? Angel couple? Various forms of photo taking, production, etc. Hang these in a conspicuous position in the exhibition hall and let their love grow with Wanda. In this way,

The activity is full of human touch and cultural atmosphere, which just reflects the image of square culture and fashion. ? Angel couple? The group photo and production hanging in the promenade not only reflects the long-term effectiveness of the event, but also reflects the broad mind and boldness of the square.