Traditional Culture Encyclopedia - Photography major - How was Carlo photography popularized?
How was Carlo photography popularized?
Talbot was a clever man and decided to produce a large number of excellent quality photographs to promote the main advantages of Carlo's photography method.
In 1843, Talbot rented a house in Reading to set up a printing workshop, hired several workers, and mass-produced Carlo-type photos for sale. Most of the photo subjects are famous buildings, landscapes, handicrafts, and even reproductions of paintings. In this printing workshop, printing frames are lined up in long rows and printed in the sun. Most of the printed photos were sold through stationery stores, and thousands of them were sold.
Another important work of Talbot in Reading was the publication of the book "Nature's Paintbrush". This is the first book with photo illustrations in the world. It was published and sold in 6 parts from 1844 to 1846. The book contains 24 Carlo-style photos taken by himself, which were affixed with glue. on. The text part introduces the invention process of Carlo photography, and explains its advantages and how to use it. Queen Victoria also purchased a copy of this book.
In the preface to "The Brush of Nature", Talbot explained the reason for using photos for illustrations: Everything in the original photo version of this book is a portrait completed due to the action of light. No painter's pen was used at all. Therefore, only these illustrations can be called paintings of the sun.
In order to promote his Carlo-style photography, Talbot published an article in a special issue of an art magazine in June 1846, entitled "Supplements to Carlo-style Photography" illustrate". At the same time, he also gave each of the 7,000 readers a Carlo-style photo along with the book. The photos are mostly still lifes, close-ups of people and group photos in the garden at home. These look like natural life photos, but they are actually carefully arranged to adapt to the long exposure requirements of Carlo photography.
The activities carried out by Talbot successfully attracted people's attention to Kahlo's photos and received good publicity effects. But one thing that is not conducive to publicity is that some of those mass-produced photos begin to fade after a few months.
Despite Talbot's various efforts to promote his own photography, in the 1840s, Daguerreography remained dominant and loved by most people. Among them, the shortcomings of Carlo-style photos, such as insufficient clarity of texture and easy fading, are one of the main reasons why people prefer daguerreotype photos. However, they did not know that Talbot's photography method from negative to positive film laid the foundation of modern photography and was the real path to the future of photography. However, Daguerreotype photography has come to an end and can no longer develop. .
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