Tips for film and television advertising shooting

Tips for film and television advertising shooting

Television media has become the most popular and influential media form at present. The following are my movie and television advertising tips, welcome to read!

I. Direction, height and distance

1. The first is the shooting direction, which is particularly important.

2. With the change of shooting direction, the outline form of the subject in the picture and the relationship between the subject and the background have changed obviously, and different picture structures have also been produced.

3. When the height and distance of the subject are unchanged, choosing the shooting angle around the subject is to choose the shooting direction.

4. Front, side, oblique side and back are commonly used' shooting directions'. The subject is completely facing forward and shot from below.

Second, the disadvantages of angle shooting

Disadvantages of frontal shooting: poor perspective, dull picture, which is not conducive to the performance of three-dimensional sense and space sense. Side shot: Shooting at a 90-degree angle with the front of the subject is a side shot. Shooting in the front direction is very beneficial to show the profile characteristics of the subject, which can clearly show the outline lines of the subject. For example, when representing a character, the frontal angle can form a triangle with facial expressions, action points of hands and body parts on the screen, without overlapping each other, thus better representing the special action posture of the character.

Disadvantages of side shot: Because the front side shot is very easy to produce a horizontal line parallel to the edge of the picture, it is not conducive to the performance of three-dimensional space. Oblique side shooting is shooting in all directions from the slightly side of the subject to the front. Its composition form is lively, and there are many oblique shooting points, and the picture composition can be changed in many ways, so that the subject, companion and background can be connected in various situations.

There are many shooting points in the oblique side shot, and the composition of the picture can be changed in many ways, so that the subject, companion and background are related in various situations. Back shooting: Back shooting is shooting from the back of the subject. This kind of shooting makes the front of the subject invisible, while the companion and the environment can be seen more clearly. The expressive force of back shooting is very special. The subject and background in the picture are integrated, and the subject pays attention to the background, which is convenient to stimulate the association of the audience and express the inner activities of the characters. The composition of the picture formed by shooting from behind can make the companions and environment the main objects of expression, and at the same time reduce the subject to a secondary position.

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