Mid-Autumn Festival planning activities

In order to ensure the success of the activity, we need to make an activity plan in advance. The content and form of the activity plan should focus on the theme of the activity, and finally achieve the purpose or significance of the activity. What problems should we pay attention to when making an activity plan? The following is my Mid-Autumn Festival planning activity plan (selected 5 articles), for reference only. Let's have a look.

Mid-Autumn Festival Planning Program 1 Mid-Autumn Festival, one of the three traditional festivals in China, is National Day and a national holiday. This activity is the Mid-Autumn Festival and the National Day. Mid-Autumn Festival revolves around the main activity line of "Mid-Autumn Festival is more affectionate", fully highlighting the three characteristics of Mid-Autumn Festival: reunion, affection and gifts, and impressing consumers with extremely human activities. The National Day chapter is based on Ode to Happy National Day and is divided into four series: Lucky, Affordable, Membership and Fashion. Through the national day series of commodity promotion activities, we will strive to win the peak of commodity sales, personalized word of mouth and price word of mouth, and truly penetrate our holiday market.

Activity time:

September 23rd, XX-June 8th, XX, 10

The National Day holiday ended on the 8th, and the Mid-Autumn Festival gifts and reunion dinner were all before the 6th, so the time of this activity was set at the above time.

Activity theme:

"Happy Mid-Autumn National Day, Happy and Wonderful Hualian"

Activity content:

Mid-Autumn Festival: "Happy Mid-Autumn Festival with strong feelings"

I wanted to hold a happy Mid-Autumn Festival gift exhibition, but I always felt that there was no momentum. )

"I am happy in Hualien, and my feelings are stronger."

1, XX Mid-Autumn Festival-Moon Cake Exhibition

In conjunction with the Food Festival, a "Celebration of Mid-Autumn Festival with Famous Mooncakes" will be held, and new mooncakes with different characteristics and tastes will be launched by famous mooncake manufacturers.

2. XX Nourishing and Health Products Festival

Mid-Autumn Festival has always been the peak season for the sale of health care products. Especially in recent years, more and more consumers choose health care products as Mid-Autumn Festival gifts after the large-scale publicity of health care products advertisements. On the other hand, because health care products have considerable profit margin, suppliers should make great efforts in publicity, promotion and cooperation. Therefore, fully integrating the Mid-Autumn Festival promotion activities of various health care products manufacturers and holding the Nourishing Health Care Products Festival can effectively reduce the promotion cost on the one hand, and effectively stimulate the sales of health care products during the festival on the other hand.

3. XX Famous Wine and Specialty Exhibition

The Mid-Autumn Festival is originally the peak season for wine sales, and with the peak of the National Day wedding banquet, the consumption potential of wine is considerable, and the display of famous wines and specialties can further stimulate the growth of wine sales. Cigarettes are not allowed to do activities. We can make gift baskets with cigarettes, wine and health products. And then sell it at a reduced price, which can be avoided. )

4, "Hualien to send affection, Mid-Autumn Festival ceremony"

Buy moon cakes or tonics in this supermarket in 200 yuan and give a beautiful gift. (Gift suggestions are fashion items such as red wine and lighters. )

National Day: "Ode to Joy Hualian Gift" Happy National Day.

1, Ode to Joy

The wheel of fate keeps turning, and gifts are given again and again!

Customers who shop all over 66 yuan in this supermarket have the opportunity to turn the wheel of fortune, 132 yuan twice, and so on! You can get the corresponding prize in the pointer.

2. Ode to Joy and Affordability

During the 7-day National Day holiday, super shocking prices are launched every day. Let customers feel the tangible benefits.

3. Ode to Happy Members

The introduction of hundreds of member products makes members feel that there is a substantial difference between applying for membership card and not applying for membership card. Let customers who are not members see the benefits of membership and want to become our members. Let Hualian's membership card become one of the essential items.

4. Ode to Happy Fashion

Fashion home textiles also give gifts, and happy coupons are sent non-stop!

Anyone who spends over 100 yuan on home textile shopping can get a home textile shopping voucher from 20 yuan. 200 yuan can get two shopping tickets, and so on! (Suggestion: Home textiles can also stimulate newlyweds to buy packages in the form of packages to prepare for the climax of the National Day wedding. )

Coordination of activities:

Purchasing Department: Negotiate with suppliers about the appropriateness of activities and gifts.

Operation office: provide site and pile.

Planning department: site layout, dm production and distribution, supervision and implementation of activities.

DH

Making the page 4k costs about 600,000 yuan.

The specific content is subject to the overall arrangement of the company.

Mid-Autumn Festival Planning Activity Plan 21. Activity Organizing Committee

1. Person in charge: members of the board of directors, general manager's office and planning department.

2. Members: heads of departments

Second, the activity time:

6 September to 30 September

Third, the Mid-Autumn Festival planning scheme-activity purpose:

With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.

Fourth, the Mid-Autumn Festival planning scheme-activity theme:

Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!

Verb (abbreviation of verb) activity slogan:

Mid-Autumn Festival, people and the moon get together.

Intransitive Verb Mid-Autumn Festival Activity Plan-Scene Layout:

(1) Off-site layout:

Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;

Huge external wall suspension: width: height = 10* 13M, content of publicity activities;

Hang eight red lanterns above the door.

(2), the venue layout:

1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.

2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);

3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;

4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.

5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.

6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.

7. A large (2m, 5m wide) lantern (made of KT board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the lantern, and other decorations are added.

VII. Mid-Autumn Festival Activities-Publicity Strategies

1, DM poster promotion (see attached table for specific operation details);

2, TV media publicity:

A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;

B. Time: September 20-26;

C. Fees:

D. publicity form: animated pictures and words.

3, huge off-site, exhibition board publicity;

4. Broadcasting and publicity in venues;

5. The community is crowded with people, and a small banner is hung, which reads: "XX Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Festival shopping hotline: * * * "

Eight, activity strategy:

Activity 1. Stay happy when shopping over 20 pounds.

Activity time: September1-September 30th.

Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.

Award setting:

First prize: a photography package with a prize value of 288 yuan.

Second prize: photography package, prize value 198 yuan.

Third prize: prize value 98 yuan camera bag

For details, please go to the wedding photography consulting office of Liangxin Bride.

The prize of this activity is sponsored by Liang Xin's wedding photography.

Mid-Autumn Festival planning activity plan III. Activity theme

Autumn festival combustion

Spend a good month and live a long life-gift exhibition!

From X onwards, all kinds of exquisite moon cakes, tobacco and alcohol, health care products and other gifts will be held in the lobby on the first floor, with favorable prices and exquisite gifts to express your deep friendship!

Second, promotional activities.

Activity 1: looking for the moon from the sea

Activity time: x month x day to x month x day.

Activity mode: From X day to X day, anyone who holds a single promissory note for ordinary goods over xxx yuan and a single promissory note for special goods over xxxx yuan can take part in the game at the supermarket gate on the first floor of the shopping mall with the shopping list.

Lottery setting: Set a transparent glass lottery box with xxx glass balls in it. Customers with one hand and the back of their hand up will get a "shopping voucher" according to how many glass balls they touch at a time.

How to touch the prize: customers can touch the glass ball on the moon in Haidilao with a shopping list. When a single promissory note for general commodities exceeds 300 yuan, and a single promissory note for special commodities exceeds xxxx yuan, you can touch the ball once according to the rules of touching the ball (each person can only touch the ball once). The prize is determined according to the number of glass balls caught by the customer, each ball is X yuan, and how much is received.

Lottery distribution: x people in each group, one person registers the invoice to confirm the number of catches; A person's organizational activities; A person issues lottery tickets.

Expected bonus: the estimated daily sales of X days 10000 yuan, xxx yuan per person, and xx people will win the prize at most. Calculated by xx yuan per capita, the total amount is about X million yuan (actually about half, the cost is about x% of the actual sales).

Requirements:

1. The quality control department should broadcast promotional activities in the store.

2. The general office is responsible for the publicity and organization of activities, the preparation of touch props and the training of touch personnel.

3. The Security Department is responsible for maintaining order at the activity site.

4. The business department is responsible for the preparation of shopping vouchers.

5. The ball-touching personnel are required to be serious and responsible, and patiently explain to customers.

Activity 2, shopping lottery to send moon cakes

65438+

2. Only one lucky draw can be made with a valid shopping list.

3. Lottery method: put xx table tennis balls into the lottery box, which contains X prize balls (X first prize, X second prize and X third prize) and xx empty balls, and draw one ball at a time. The winning or not depends on the balls drawn (only one ball can be drawn at a time, and it is invalid to draw more).

If the winning ball is drawn, the prize will be cashed on the spot. The award is set to:

First prize: a mooncake voucher worth xx yuan will be awarded.

Second prize: a mooncake voucher worth X yuan.

Third prize: a mooncake voucher worth X yuan.

Shopping vouchers can only be used to buy moon cakes in this shopping mall within the specified time. If you don't think it's an automatic waiver, you won't cash it.

Cost budget:

It is estimated that the sales in three days will be xx yuan, and each sum will be xx yuan, and at most xx people will win the prize. If the hit rates of the first, second and third prizes are x%, x% and x% respectively, the corresponding bonuses are xx yuan, xx yuan and xx yuan, and * * is XX yuan, accounting for x% of the sales.

Mid-Autumn Festival planning activity plan 4 I. Activity time:

20xx year x month x day

Second, the purpose of the activity:

Shenglong Supermarket will meet you in this beautiful autumn. On September 8th, we will celebrate the Mid-Autumn Festival and National Day with you. Feel the harvest and mature charm brought by autumn.

Third, the theme of the event:

Have a good month, get together, give gifts and be happy again and again.

Fourth, the store furnishings:

There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.

Verb (abbreviation of verb) propaganda mode:

Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.

Activity of intransitive verbs:

Ichiji

When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;

A, this gift certificate can be sent to 3 yuan if you buy the designated mooncake gift box; (This coupon can only be used during the activity)

Designated moon cake varieties are:

B, health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.

L mid-autumn festival gift certificate

Class A health care products or alcohol can be deducted 1 yuan.

L sheng

Class b health care products or wine. This ticket can reach 2 yuan.

LC health products or wine. This ticket can reach 3 yuan.

double happiness

If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:

A. Reunion Award is a prize (gift certificate and cash) worth 20 16 by collecting the words "group, circle and prize".

B, holiday prizes are gifts (gift certificates, cash) worth 100 yuan.

C, dragon promotion award "promotion, dragon, award" collection three words reward value 12 yuan gift (gift certificate, cash).

D, hi prize is any one of the seven words "health, dragon, prize, group, yuan, youth".

The prize value is one 3 yuan mooncake gift package (before September 28th).

The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).

Award preset: a * * *100; b * * * 1000； c * * * 10000；

Seven, the cost budget:

Banner:10m *6 yuan/Article * Article 26 = 1500 yuan.

Mid-Autumn Festival gift certificate: 0, 1 RMB * 65438+ RMB = 1 RMB.

Flag: 2. 5 yuan/piece * 1000 piece =2500 yuan.

DM News: To be determined; Advertising expenses: newspapers and television, to be determined.

Eight, note:

1, Mid-Autumn Festival gift certificates are customized and printed in different places. Planning department is responsible for design and contact printing;

2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.

3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.

The chain store is responsible for the banner of each store.

5. Set up a special prize exchange counter at the entrance of the supermarket.

6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.

Mid-Autumn Festival Planning Activity Plan V "Thinking about your family during the festive season" The annual Mid-Autumn Festival is coming, which is a traditional festival of the Chinese nation. "Filial piety first" Mid-Autumn Festival has a long history in China. Respecting the elderly in Mid-Autumn Festival, in a sense, is also a norm for children's filial behavior and a promotion of social respect for the elderly. On this special day, there are such a group of people who are old, weak, sick, lonely and helpless, and eager for love. They often live in peace as usual, do not enjoy the joy of reunion with their loved ones, and even show more loss and sadness than usual. So there was us, a group of caring volunteers. On the occasion of the Mid-Autumn Festival and the reunion of thousands of families, let's walk into the nursing home with loving gifts and sincere wishes, offer love and warm people's hearts. A sincere greeting and a smile from you can bring them great joy and happiness. On this day, the ant power charity team is this group of children who can cure loneliness.

I. Name of the event:

Welcome the Mid-Autumn Festival, send blessings and protect the sunset.

Second, the theme of the event:

"I am old and I am old, I am young and I am young, and I am young and I am young", caring for the elderly and celebrating the Mid-Autumn Festival.

Third, the event background:

At present, China society is under the background of respecting the old and loving the young and striving to build a harmonious society. In order to carry forward the virtue of respecting the elderly and caring for the young of the Chinese nation, our Ant Power Public Welfare Team will adhere to the concept of "loving Mid-Autumn Festival and staying in nursing homes", enthusiastically participate in this activity and carry forward the traditional virtues of the Chinese nation.

Four. Purpose and significance of the activity:

Objective: Autumn is crisp, August is fruitful, and the annual Mid-Autumn Festival is coming! On this special day, the volunteers of Ant Force decided to go to XX nursing home to send them smiles and blessings, so that the old people can feel a warm atmosphere, enrich their spiritual and cultural life, convey our gratitude in greetings and keep loneliness away from them. We volunteers can also enrich ourselves in activities, enjoy happiness in dedication, fully enhance team consciousness and improve comprehensive quality.

Significance: Let the lonely old people feel the care of the society, at the same time enhance their sense of social responsibility, let everyone know about the society, pay attention to this huge and special group, learn to care, learn to be grateful, and carry forward the traditional virtues of the Chinese nation to respect and love the elderly.

Verb (short for verb) Organizer:

Ant power charity team

Co-organizer of intransitive verbs:

XX Group (XX Office), XX Moon Cake, JuneYao (Shengfa Non-staple Food Firm), Pumbaa Paper.

Seven. Location:

XX town welfare house

Eight. Activity time:

Mid-Autumn Festival on August 15th.

Nine. Activity flow

(1) Contact the nursing home in advance, gain the trust of the other person in charge, and support and cooperate with each other at work, so as to facilitate regular activities.

(2) Pre-preparation: including personnel convening, fund-raising and material preparation.

(3) A large charity sale will be held on August 13th (September 6th) of the lunar calendar.

Venue: during the day: at the gate of Xindaxin in Shuinan.

Evening: at the entrance of Longquan Park (next to celebrity club)

(4) Charity items: moon cakes, grapefruit, milk, etc.

(5) All the proceeds from this charity sale will be used for the activities of entering the nursing home on August 15.

X. active phase

1, all volunteers say hello to the old people and send sincere wishes.

2. Learn about the personality characteristics, living habits and health status of the elderly from the relevant staff of nursing homes.

3. Give love gifts and moon cakes to the elderly.

4. Help the elderly clean up the house and clean up.

5. Talk to the elderly. Tell the old people about their health care in summer and introduce some convenient and practical tips and health knowledge.

6. Recreational activities with the elderly, such as playing poker and chess.

7. The whole activity: from 8: 30 in the morning to around 2: 00 in the afternoon.

XI。 afterfinish

Clean the nursing home and take photos with the elderly. Carefully record the activities and take photos to facilitate the training of volunteers in the future.

Twelve. Matters needing attention in activities

1, sorting out.

2. Obey the arrangement when the activity is going on.

3. Pay attention to personal behavior and maintain the image of volunteers.

4. Distribute the work of each volunteer reasonably.

5. Volunteers serving in nursing homes are not allowed to leave their posts without authorization.

6. Try to avoid targeting only one or recording a few elderly people and take care of all the elderly.

7, activities to specific people, a clear division of labor. Each activity should have a project manager of the evaluation department, who is responsible for the supervision and management of activities and the statistics of volunteer service hours. Every activity needs a recorder of the propaganda department, who is responsible for shooting and recording the details of the activity.