Traditional Culture Encyclopedia - Photography major - How to make leaflets

How to make leaflets

(1) is a publicity color page (including leaflets, leaflets, postcards, New Year cards, enterprise introduction cards, etc.). ), used for commodity tips, activity introduction and enterprise promotion.

2) It is a sample (including all kinds of brochures, product catalogues, picture books and publications of enterprises), which systematically displays products, including preface, speeches by the factory director or manager, introductions of various departments, various commodities, achievements, future prospects and introduction services. , thus establishing the overall image of the enterprise.

(3) is the instruction manual. It is usually attached to the packaging of goods to let consumers know the performance, structure, composition, quality and use of goods.

Two. one page

There are 32 format, 24 format, 16 format, 8 format and so on, as well as long format and folded new forms. Large format is used for mailing, and small format is convenient for mailing and carrying.

Three. paper

According to different forms and uses, different papers are selected to promote color pages, generally coated paper, cardboard, glass cards and so on.

Four. folding

Folding methods mainly adopt "parallel folding" and "vertical folding", so it can be folded into various forms. The proofs are folded vertically, and one-page publicity cards can be used for both. "Parallel folding" means that each folding is parallel. For example, a six-page origami is divided into three parts, the left and right sides are folded inward on one surface, which is called a "folding wallet", the left side is folded inward, and the right side is folded backward, which is called a "folding organ". The organ folding method with more than six pages is also called "repeated folding".

Verb (abbreviation of verb) master design

Publicity color pages are generally a kind of paper publicity materials to expand their influence. On the basis of determining the novel, unique, beautiful and practical format and folding method, the front cover (including the back cover) of the publicity card should grasp the characteristics of the goods and adopt realistic photography or other forms, such as brand name, trademark, enterprise name and contact address. Attract consumers through positioning and artistic expression; The design of the inner page should reflect the contents of the goods in detail, with pictures and texts coexisting. For high-precision and complex products with strong professionalism, the cover image should be strong in color and eye-catching; The inner page is soft and easy to read. For complex pictures and texts, it is required to pay attention to the arrangement order and highlight the key points. Cover and heart should create consistency and integrity of form and content.