National characteristic illustration packaging-how to package and market local characteristics

Requesting a graduation thesis related to (Digital Product Packaging Design)~~~Research on the New Style of Urgent Packaging Illustration Design: We are currently in a reading era dominated by print culture, which is dominated by visual symbols. With the change in the era of image reading, images will constitute the basic elements of life and the basic way of grasping the world. Commercial illustration is the graphic language that best reflects the times. It stands at the forefront of an era of expression that transcends language and subject matter. It reflects the universalization of visual communication. It is a design that transcends popularity and superficiality. It embodies the spirit of the times in the design, resonates with consumers, and is evocative. Illustrations in packaging design can provide extremely diverse styles and forms, convey the core point of the brand, create brand or product differentiation, and highlight the brand personality. Packaging illustrations can be modern, fun, natural, stylish, humorous, charming – the list of qualities that give life to an idea can go on. Many expression techniques of contemporary packaging commercial illustrations draw on the expression of painting art, and digital illustrations created using computers and auxiliary software as tools are increasingly showing new looks. The marriage of commercial illustration and painting art, science and technology has enabled the former to make significant progress in terms of the variety of expression techniques and the concentration and breadth of expression, showing a more unique artistic charm and thus more expressive power. This article provides a comprehensive and in-depth analysis of the style of packaging commercial illustrations in the new era. Style has no end, it will only return and innovate as the times change. Different styles of graphics can convey different messages. The new styles of modern packaging illustrations are diverse, with both the imprint of a specific historical period and the influence of national traditions. They are also constantly updated by the development and update of art and technology in the new era. From postmodernist decorative illustrations, neomodernist simple style illustrations and digital illustrations, era-style illustrations in the form of virtual spokespersons, etc., each style feature has its own use value and aesthetic value, reflecting the contemporary nature and culture. feature. Research on commercial illustrations shows that today's design has increasingly become a middle ground between the scientific field that deals with "matter" and the literary and artistic field that deals with "spirit". Therefore, the research on the new style of packaging illustration art should be extended to the research on the personalized brand concept, nationality and humanization shown by the illustrations and the research on the development relationship between design and art, design and science. Foreign commercial illustration has rapidly developed into a very mature applied art, and a large number of new generation illustrators have gradually become the mainstream in this field. In comparison, we are still far behind. Not only do we lack a team of professional commercial illustration designers of a certain scale, we also lack influential professional design institutions. In contemporary times, under the influence of the segmentation of the design industry, illustration is gradually becoming an independent mature art form. Research on new forms and new rules of contemporary illustration has become an urgent task for Chinese designers. Forward-looking illustration research will inevitably promote the good development of the design industry in the future. Keywords: New style positioning, design, era, nationality and personality Catalog: Abstract Acknowledgments Chapter 1 Introduction 1.1 Research background and significance 1.1.1 Research background 1.1.2 Research significance 1.2 Research purpose and content Chapter 2 New style positioning of packaging illustrations 2.1 Theme Positioning of Packaging Illustration Style 2.2 Consumption Positioning of Packaging Illustration Style 2.3 Brand Positioning of Packaging Illustration Style Chapter 3 The New Art Style of Packaging Illustrations 3.1 Painting Packaging Illustrations that Advance with the Times 3.2 Postmodernist Decorative Packaging Illustrations 3.3 Abstract Modernity Illustrations for packaging illustrations 3.4 Individual and fashionable cartoon packaging illustrations Chapter 4 New technology style of packaging illustrations 4.1 Photographic illustrations 4.2 Digital illustrations Chapter 5 New national style of packaging illustrations 5.1 Chinese national personality style 5.1.1 National graphic semantics 5.1.2 National characters Spirit 5.2 Foreign national personality style 5.2.1 National temperament 5.2.2 Font graphics Chapter 6 Summary 6.1 Characteristics of the times of packaging illustrations 6.2 Prospects for the art of packaging illustrations References How to package and market local characteristics The method of packaging and marketing with local characteristics is: 1. The unique packaging, as a product with local characteristics, contains the nostalgia of a local national characteristics. When designing packaging boxes, we must first highlight the regional characteristics, cultural characteristics and cultural connotations, in order to design packaging boxes that reflect the people's sentiments, national traditional culture. 2. In terms of material structure, what we are currently advocating for materials is that lawyer packaging is more in line with modern people's emphasis on environmental protection and can be better for publicity. The same design of packaging must not reduce consumers' purchasing power. On this basis, you can add your own The regional cultural elements further attract tourists’ consumption desire. Something about national trend illustrations: What is national trend? Simply speaking, it can be understood as China's trendy culture with national characteristics. The characteristics of "national trend" are mainly reflected in two points. First, the core is traditional culture. Second, it has a sense of fashion when integrated with current trends. "Trendy brand" is the refining of certain cultural elements, deconstruction and reorganization using the brand's coat as a carrier. To satisfy contemporary young people’s pursuit of culture and fashion. As Chinese people become more confident in traditional Chinese culture, the “national trend” has become the darling of young people in recent years. Where are the "national trends"? Trendy brands originated from American street culture. Among them, Stussy and Supreme are the most representative brands. Stussy's iconic signature is the epitome of graffiti culture in the 1970s. Supreme is a tribute to skateboarding culture.

In the 1990s, the American wave traveled across the ocean and came to Japan. The collision of Asian restraint and this trend produced a chemical reaction, represented by the emergence of "Japanese trend" workwear. The widespread popularity of American fashion and Japanese fashion comes from the avant-garde and individual design style on the one hand, and also from the brand's deep understanding and demonstration of the local cultural connotation. It can be seen that a mature national fashion brand must be avant-garde and unique on the outside, which can capture the appetite of the younger generation, but at the same time, its core is deep and heavy, and cannot do without the cultural genes that have accumulated for thousands of years. Culture can not only stimulate the passion among individual citizens, but also give brand value and make cold design symbols come alive. The application of Guochao in illustrations The style characteristics of Guochao illustrations: using Chinese elements combined with current popular techniques to express modern people and objects. The color scheme, composition and elements of the picture all have a strong Chinese style. Types of national trend illustrations: thin line type and thick graffiti type A - thin line type 1. Composition: flowing clouds and flowing water. This type of illustrations mostly use auspicious clouds and tides to divide the picture. There will be white space in the picture to highlight the artistic conception of traditional Chinese painting. 2. Color: Morandi color has a small color span and relatively low saturation. The overall tone of the picture generally adopts adjacent colors, such as red-orange, blue-green, etc. 3. Technique: Use the line drawing technique in Chinese painting, coupled with gold to increase the modern feel of the picture. Delicate lines will increase the sophistication of the picture. 4. Elements: auspicious clouds, tides, green mountains, traditional patterns, lanterns, etc. Representative illustrator: Ni Chuanjing. For some novices, I recommend copying the works of Ni Chuanjing and Chinadaily, both in terms of composition and color. It is worthy of our patient study and thinking. Another kind of national trend style is relatively exaggerated. It is a combination of street graffiti and Chinese elements. B——Graffiti type 1. Composition: The theme is prominent and there are no clear requirements. Generally similar to the graffiti style, the picture will be much fuller.

2. Color: high saturation, strong contrast, the color is also controlled at 1-3 types 3. Technique: thick lines + bright colors + exaggerated shapes 4. Elements: auspicious clouds, tides, green mountains, traditional patterns, lanterns, etc.