Business scope of media advertising companies

E-commerce, graphic design, computer animation design, corporate image planning, marketing planning, etc.

1, e-commerce

E-commerce is a commercial activity centered on commodity exchange by means of information network technology; It can also be understood as trading activities and related services in the form of electronic transactions on the internet, intranet and value-added network, which is the electronization, networking and informatization of all links of traditional commercial activities; Business activities based on the Internet all belong to the category of e-commerce.

E-commerce usually refers to a new business operation mode in which buyers and sellers conduct various business activities without meeting each other in a wide range of business activities around the world under the open network environment of the Internet, realizing online shopping of consumers, online transactions between businesses and online electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities.

2. The art of binding and design

Layout design is an important part of modern design art and an important means of visual communication. On the surface, it is a kind of knowledge about arrangement; In fact, it is not only a skill, but also a high degree of unity of technology and art. Layout design is one of the basic skills necessary for modern designers.

Layout design refers to the designer's design behavior and process of organizing and purposefully arranging visual information elements such as words, pictures (graphics) and colors in a pre-set limited layout according to the design theme and visual requirements, using modeling elements and formal principles, and according to the needs of specific themes and contents.

3. Sales plan

Marketing planning is an act of designing and planning products, services, ideas, prices, channels and promotions according to the marketing objectives of enterprises, so as to realize the communication process between individuals and organizations. Focus on meeting the needs and desires of consumers.

Modern management science divides marketing planning into four aspects: marketing planning market segmentation, product innovation, marketing strategy design and marketing combination 4P tactics (combination). Marketing planning must first determine the marketing concept, and then plan on the basis of the marketing concept.

Extended data:

The media is the media that spreads all kinds of information. Media or "media", "media" or "media" refers to the carrier of information dissemination, that is, various forms of material tools to carry and transmit information from the communicator to the receiver in the process of information dissemination.

Accurate, timely and comprehensive data discovery and dissemination; Experimental tools; Means of investigation.

Environment, media and means.

Means of disseminating information.

Verb (abbreviation for verb) The machine that makes and disseminates information forces our body to respond to the way it works.

The media can be private institutions or official institutions. Communication channels include paper (newsprint, magazines), sound (radio), video (television, movies) and modern network (computer video). From 65438 to 0943, the American Library Association used it as a term for the first time in the book A Guide to Post-war Public Libraries, and now it has become the general name of various communication tools.

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