Brand introduction of Shenzhen Yinger Fashion Group Co., Ltd.

Brand spirit: Love never stops.

Yiner Yiner, born in 1996, is the beginning of the dream of the founder of Yinger Fashion Grou

Brand introduction of Shenzhen Yinger Fashion Group Co., Ltd.

Brand spirit: Love never stops.

Yiner Yiner, born in 1996, is the beginning of the dream of the founder of Yinger Fashion Group. Looking back on many years of fashion travel, Yiner Yiner can become a model dress for professional women, which is a persistent thinking and innovative presentation of elegance and intellectuality. Elegance is different from ostentatious expression, and it contains ingenious surprises in the calm design language of the sound. Just like the brand spirit of "love is endless", consistent and meticulous work makes Yiner's voice a classic.

There are many women in modern cities who are persistently pursuing their dreams on the road of life. They have a positive attitude towards life and are full of love and gratitude for life. Yiner Yiner is committed to providing these women with different product needs in life roles, interpreting the beauty of modern urban women in their life journey with costumes, and reflecting their positive and optimistic attitude towards life.

Yiner Yiner is passed down in the name of love and dreams. She draws inspiration from all the praises of love in the world, turns the tedious patience in the world into soft silk thread and cuts it into a comment on fashion. She lets every woman discover the beauty of life and her own value in the transformation of various roles, and conveys the light of a happy life.

Since the establishment of 1996, Yiner Yiner has experienced many important moments: 1997, Sophia Kao, an international supermodel, was hired as the brand image spokesperson; 1999, won the Guangdong Famous Clothing Award; In 2000, it successfully held a large-scale fashion show for the first time and entered the ranks of famous brand women's wear in China. In 2004, an unprecedented "Movie Capital Fashion Festival" was held, which was commented by the industry as "the beginning of internationalization of China garment industry"; In 2007, Yiner Yiner won the first "China Famous Trademark" in China women's wear category; 20 1 1, Yinger Fashion Group won the 7th Annual Marketing Award of China Clothing Brand; 20 13 launched the fashion elf (children's wear) series, which reflected the unique brand spirit of Yiner Yiner; 20 14 The new store designed in cooperation with the famous Italian architect Mr. Du Qiu (Mr. Du Qiu has been cooperating with MAX MARA Group for a long time) is inspired by St. Peter's Cathedral in Italy, which embodies the spirit of "embrace" and "tolerance".

In the classic style of Yiner, exquisiteness is an attitude, elegance is a temperament, joy is a wisdom, intellectuality is a connotation, and eternity is a commitment. Yiner Yiner explores beauty and elegance and seeks happiness in love.

Brand spirit: simplicity, the art of life

In 2004, based on the principle of "simplicity, the art of living", Sun Enshang began to weave clothes with unique styles in the fashion field, becoming the disseminator of simple spirit and the forerunner of modern art women's wear. "One should either be a work of art or wear it", whether it is a soft and dynamic architectural silhouette or elegance without color proposition, because Sun En still prefers to seek inspiration from art, and because Sun Enshang also features architectural structure and creates elegant vision with black, white, gray and camel colors. Soft lines on the outside and rigid lines on the inside, simple tailoring, and attention to details and process design based on its pragmatic philosophy have won the love of many elite female classes in China.

Because Sun's kindness practices the simple spirit, in the complicated secular environment, we should make the world pure, the complicated work efficient and the multi-line life pure. To do this, we need to refine our life with artistic methods and simplify our hearts with the philosophy of "less is more". This is the lifestyle advocated by Enshang, and it is also a spirit that Enshang expects. Enshang spreads this spirit with her modern artistic women's dresses, so that artistic elite women can find beautiful belonging and motivation of life at the same time. Its inspiration comes from art, spreading art, being loyal to art, making art alive and bringing aesthetic experience to customers.

Because Sun is honest and simple, and his personality is steady, he insists on monopolizing a corner with real beauty and seeking the harmony between life and art with a different interpretation of quality life. By reducing the saturation of your clothes, you can set off a different modern female atmosphere, and even wearing casual clothes can bring a different sense of fashion. This is a kind of leisure beauty mixed with female elements, and it is also a casual attitude towards life.

Brand spirit: your existence, the meaning of life

As the third brand launched by Yinger Fashion Group in 2005, PSALTER's first poem is innovative in academic style and has a unique academic style. Its fashion is full of unconstrained imagination, which seems to be rough cut, but its intricate three-dimensional modeling exudes a strong literary and classical atmosphere, which is low-key and gorgeous, and interprets the essence of elegant aristocratic design. Different from the typical retro fashion, PSALTER's poetry does not stick to the classics or follow the tradition, and builds a beautiful model for every independent existence.

"Your existence, the meaning of life", PSALTER's poems are born to praise the meaning of life, advocate the aristocratic spirit of the middle class in China, and exist to create a better life for urban elite women. She uses her unique academic style to provide dresses for different occasions, and advocates the pursuit of the meaning of life while shaping the external beauty. She advocates that elite women, while striving for their careers, maintaining their marriage and family, and building a better life, should keep their inner peace and calmness, not drift with the tide, be independent and confident, keep learning and growing, thus having the ability to love, give and make progress, and always keep a grateful heart, so that life will be more meaningful.

Intellectual bookishness and cutting-edge vitality go hand in hand, which is the best interpretation of the new academic style led by PSALTER's poems. The high saturation, fresh and bright coloring design symbolizes the vitality, sunshine and metropolis under the new academic style. The combination of college elements, such as ribbons, collars, buttons and bow ties, shows the scholarly charm admired by the new college. Fashionable business suits and spontaneous suits explain the high-quality spirit and cultural life pursued by the new academic school.

In the era of highly sensitive ethnic groups, intangible pursuit is more valuable. The middle-class people in the new era have completely different thinking modes and brand-new lifestyles, and pay more attention to the ability of "high sensibility" and "high experience". PSALTER's poems are undoubtedly the best spokesman for this group. No matter how the trend changes, PSALTER's poems always pay attention to and focus on the most authentic essence of fashion, and create a new college fashion with poetic vision and elegant posture.

Brand spirit: doing everything is the most beautiful for you.

Song Song Song Song Song is synonymous with luxury, elegance and eternity. She absorbs the beauty of French culture and art for a hundred years, gathers China's cutting-edge manufacturing skills, and creates the fashion of the times. With the ultimate pursuit of high-definition art, we will do our best to be the most beautiful for you.

The story of the birth of Song of Song is a beautiful encounter with the times. The newly rich people expect to achieve an elegant self more than ever before, and the world's top tailors have also begun to move towards distant Shenzhen. In 2008, when the global luxury goods industry entered a bleak recession and the fate of the East and the West reversed, Song Song Song Song came into being, creating a new fashion melody of high-end luxury women's wear in China in the past century.

Song Song's Song Song, a high fashion in Song Dynasty, was originally inspired by the famous French Good Times. At the beginning of the 20th century, celebrities dressed in brocade embroidery, lace veils and dazzling robes were taken to the opera house or dinner by male companions. In the beautiful social hall, they are like beautiful spirits at night, and constitute the most elegant lifestyle in Europe with a delicate, emotional and hedonistic leisure luxury. In today's chaotic world, the once beautiful and elegant lifestyle is returning to the upper class. Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song Song

March 20 12, China women's clothing brand was first created in Song Dynasty, and advanced customization service was launched nationwide with the mode of "club customization", thus opening a new era of "China advanced customization". Song Haute Couture inherited the centuries-old French arts and crafts tradition, attached great importance to details and quality, paid attention to tailoring techniques, and pursued the perfection of manual details, thus realizing the luxurious revival of Haute Couture in China.

Song of Song Haute Couture Workshop, the main product series are "luxury evening dresses, exquisite suits, evening handbags, shoes and accessories". When you listen carefully to the sound of tools in Song Song Song's Song Haute Couture Workshop, and the sound made by craftsmen touching the cloth, perhaps it is this wonderful journey of finding a way across time and space that makes us rediscover the spirit of China craftsmen.

Brand spirit: dedicated to shaping the princess in life, the protagonist in the workplace, the star in the occasion and the celebrity in the new era.

OBBLIGATO Origato, which originated from the extreme luxury and nobility of French aristocratic lineage, was loved by thousands of people at once. Because of purity and sweetness, because of sex appeal and charm, the newly rich lady in China can live a luxurious life of self-confidence and leisure. As the fifth brand of Yinger Fashion Group, a "visual luxury feast" on 20 10 began OBBLIGATO's global tour.

OBBLIGATO Origato was designed by Nicoladelverme, a famous Italian fashion designer. The inspiration of design creativity comes from the aristocratic culture, art and color, even architecture and humanities in the French Romantic era (1800 ~ 1860). Through exquisite tailoring, creative design and the use of high-grade fabrics, it depicts a luxurious style and interprets the purity, sweetness and charm of women.

OBBLIGATO Origato is divided into two series: day clothes and evening clothes. Among them, Japanese clothing inherits the tradition of French high-end women's wear, selects high-end gorgeous high-grade fabrics, and creates a dazzling sense of luxury with elaborate design, meticulous description and gorgeous colors. The evening dress series perfectly combines the natural silk texture with exquisite hand-embroidered details, and perfectly combines luxuriance with art, which mainly sets off the innocence of the newly rich lady with an unparalleled sense of nobility.

OBBLIGATO is a kind of pure romantic, energetic and personalized leisure luxury, which constitutes the most desirable noble lifestyle of aristocratic girls in Europe and even the world today, and also explains the elegance, calmness, self-confidence and unique views and personality image of the daughters of contemporary new powerful classes, which is pure and sweet without losing noble taste.

Brand spirit: the attitude of walking freely

With the height of the industry, forward-looking vision and insight into people's current spiritual needs, Yinger Fashion Group officially launched its sixth high-end luxury women's clothing brand-XII Basket on 20 14. In the balance of inheritance and innovation, XII BASKET first put forward the new concept of "walking clothes". With fresh and soft colors as the keynote, the temperament of art and personality is superimposed on walking aesthetics to start a luxurious and free fashion journey.

Life is a journey, and as the carrier of fashion life, the West IBASKET is exquisite. She is full of expectation and longing for the journey, constructs the scene of life walking in a static way, and deduces the definition of freedom and luxury in brand life.

XII BASKE's twelve baskets show the infinite vitality and hope of another new life. Wear it, follow the footsteps of dreams and return to the origin of life.