How to write a good copy of photographic works in the studio?

To promote its own brand, a photography studio must first have high-quality works, but only works are not enough. You also need to cooperate with excellent copywriters to promote it. The so-called beauty with a hero, a good horse with a saddle, how can a high-quality work be worthy of a poor copy? Isn't that lowering the quality of the work? ! Let's see how to improve the quality of our photographic copies.

First, the influence of copywriting

Excellent copy content can make potential customers have a desire to consume, and let more customers who don't know you get in touch with and know you. Not only is it pleasing to read, but it can also increase our fan base and customer list, thus making our brand spread longer and further. It is conceivable that the importance of copywriting, a copy with different quality, the effect is very different!

2. How to write a good photo copy

Here we are divided into three steps: before creation, during creation and after creation. Let's talk about it one by one.

1. Before creation

Before writing a copy, you must first understand who your audience is and what their needs and preferences are. Only by grasping these points, can you be reflected in the copy in a targeted manner, thus grasping the reader's heart; Secondly, you have to think about what your copy can bring to readers, such as the significance of photography, some of your shooting experiences, experiences and so on. Only readers who are interested will not refuse to read. They are all your potential customers!

2. In the process of creation

When creating, the first thing is the formulation of the topic. A good headline can quickly attract people's attention and even double the reading volume. What is important here is to hit the pain point in the reader's heart or arouse emotional resonance.

In terms of content, the language should be more vivid and humorous, and it should have a sense of temperature, so that it is easy to close the distance with readers, not too blunt or general; Also, try not to use the language style of promotion. Photography, after all, is an artistic act. It should be literary and artistic, avoid being too utilitarian, and bring readers a vulgar feeling. Now many people are not interested in this set; Finally, we should be good at using the current hot spots to implant products. People are interested in the latest current events, hot spots, hit dramas and other topics. Combining our products with people's freshness will have a good effect.

3. After release

After the article is written and published, it does not mean that it is over. On the contrary, there are still many things to do. First of all, paying more attention to readers' messages and making humorous and interesting replies will retain many potential customers; Secondly, use a variety of platforms to push their own copy content, such as Weibo, WeChat, Headline, Douban and so on. And push on these platforms, not just a platform, so that more people can see you and get to know you.

Do this well, your copy will be an excellent copy, and then attract the interest of a large number of readers, who may become your fans or potential customers, and improve your brand awareness and customer volume. This is the influence brought by an excellent copywriter!