Real Map of Commercial Housing —— How to Commercialize Photos

What's the difference between a business map and a real-life interior design map? The commercial map you are talking about should be the renderings made by designers, such as single renderings or panoramic renderings. These are intention diagrams made by designers and virtual renderings of modeling and rendering. The real picture is the actual effect after decoration and the pictures taken. Generally speaking, there will be a slight gap between the real map and the effect map.

How to make photos have commercial leadership;

For those who are determined to take business photos, selling a good price to cater to the tastes of businesses is the key. There are many skills in bread here. Usually, taking photos of the interior of a building has the most commercial value. The main shooting techniques are discussed below.

The dramatic effect of stairs

You don't have to struggle to take a dramatic picture of the stairs, just stand high and shoot the camera down with a moderate wide-angle lens. The following photos were taken with a 35mm lens Jasika T4 paraxial camera, which can be kept stable against the railing.

Don't forget to look up

Taking time to pay attention to the ceiling can take many interesting photos. The following photos can be taken with any camera, even without a tripod. First, set the camera to forced no flash and self-timer mode. Put the camera on the floor in the middle of the house with the lens facing up and press the shutter. 10 seconds later, you can shoot the roof you want.

The importance of people

Although the most profitable photos in commercial buildings are empty, the media is willing to put readers in the fantastic rooms in the photos, which is impossible if the rooms are full of strangers. But there are still many of the most successful photos that integrate characters into the internal structure. Figure 1 reflects the auditorium of Alice Island Immigration Museum, which is a place where immigrants wait for the results endlessly. If there are no two young people waiting in the photo, its characteristics will not be reflected.

Another example is the San Francisco Museum of Modern Art, which is a very beautiful building. Almost all works of art are in it. The empty one gives the impression that the museum was not open when this photo was taken, and the other gives the impression that people are very interested in the art in the museum.

Pay attention to the light

Most photographic films and lenses are designed for outdoor use. Once you take indoor photos with them, you will find them very dark. It is suggested that you set the lens to f/ 1 1 to ensure sufficient depth of field, and set the shutter to 1/2 seconds to make the light projected on the negative film image enough. Because the hand-held camera is prone to shake at this time, you can put the camera on a tripod or use a flash. Although it is much more convenient to use a flash than a tripod, sometimes the flash can't capture the whole building.

If there is a window on only one wall, the indoor light will become dim. If the camera is fixed on a tripod and exposed for a long time, the effect will be as shown below. We don't mind the strong contrast of light, and we don't mind not seeing the details of furniture, because the photos make us feel that this table was used hundreds of years ago. But for a businessman who wants to sell this table, this is not correct. He needs to use a flash or incandescent lamp to reduce the contrast and reflect the details of the window.

Generally speaking, there are some lights in the room, and architects know that the lights from both sides of the room will make people feel very comfortable. Commercial building photographers often use a good lighting system to balance natural light, but what if the sunlight in the window is brighter than the incandescent light in the room? Photographers will replace indoor light bulbs with more successful tungsten lamp, which not only has stronger light, but also is closer to the color temperature of sunlight outside the window.

If you are not sure about the color temperature of the light, you can measure it with Minolta color temperature tester. This step is even more critical when the indoor fluorescent lamp is turned on. Few people or things will look good under fluorescent lights. The solution is to add a warm color filter in front of the camera. If you are using a digital camera, you can press the "White Balance of Fluorescent Lamp" button, get as close as possible to the normal light source, and carefully consider the effect of mixing different light sources. The importance of spaciousness

Businessmen don't like you to make their rooms narrow, but few people will tear down a wall in order to let you take pictures of everything in the room with a 50 mm conventional lens. So I suggest you use some large wide-angle lenses.

To shoot as many rooms as possible from the door, you need to use a lens of 17mm or wider. For example, the following photos were taken with a Mamiya 6X7 large-format camera with a 43mm lens, which is equivalent to the effect taken with a Nikon or Canon SLR camera with a 2 1mm lens. We can see that most restaurants have been photographed and all the details are very clear.

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