Traditional Culture Encyclopedia - Photography major - Micro-printing turned Weibo into a book.
Micro-printing turned Weibo into a book.
Don't you have a crush on someone? Print out his Weibo and ponder word for word: Hey, don't you like Teacher Cang? Print out her picture of Weibo and sleep: Hehe, you don't know what to give her for her birthday. C gave her a magazine with her own articles and pictures to ensure that she was full of joy.
Restless people have restless thoughts.
In the words of friends, Li Pengtao belongs to the kind of bird that flies across the sky. Even if it leaves no trace, it will call out "choo-choo, I'm flying".
Looking back at his college life, two things are also worth mentioning.
First, when I was in college, I used to be the chairman and minister of student union, entrepreneurial practice center and various miscellaneous societies. Secondly, I once traveled around Hainan Island by bike for seven days during a holiday.
It is such a person who graduated from the Law Department of Sun Yat-sen University, but has never worked in law.
Li Pengtao was ignorant before he went to college, and he just filled in a law major. When I was in college, I slowly discovered what I was interested in-the Internet, so I taught myself to program and went to an IT company for an internship. I went straight to the 3G portal as soon as I graduated from college. He has completely forgotten the law, but he feels grateful for some ways of thinking taught by studying law. He still has strict logic and speculative thinking endowed by law, which is the greatest achievement of his four-year law major in college, which sounds a bit ridiculous.
The 3G portal he went to was Tencent, where he worked for several years.
When Kloc-0 resigned in early February, he was already the product manager of Tencent's mobile phone housekeeper.
Solve the worries for friends and make Weibo an e-book
After resigning, starting a business must have a direction. As an IT person, starting a business is of course inseparable from the Internet.
Just then, a friend told Li Pengtao that his girlfriend's birthday was coming, and flowers, movies and big meals were used. How can he give her a romantic birthday present?
Li Pengtao is making an e-book for a company, which is an internal publication promoted by the company, so he said without thinking: "Your girlfriend contacted you in Weibo, and you are all fans, so make her a Weibo!" ! This can also be' undetected' and give her a surprise. "
More than a week later, the Weibo e-book for birthday presents was successfully made.
On my birthday, my friend's girlfriend opened the link and saw an e-book record of Weibo: there were their experiences of acquaintance, acquaintance and love, their sweet and happy time and their misunderstanding. It's like a life experience. Those bits and pieces are so clear that Weibo users became the first after 90? Batch early adopter
From this incident, Li Pengtao realized that he would take Weibo e-books as his own entrepreneurial project.
A few days later, the friend came to Li Pengtao to print the beautiful Weibo e-book, just like the fashion magazine she read.
Weibo, printing, books and periodicals, these three words are intertwined in Li Pengtao's mind, constantly entangled and constantly emerging. Finally, the idea became clearer and clearer: print Weibo into a book!
It is no longer a problem to turn Weibo into an e-book. To print and publish an e-book in Weibo, we must find a printing factory that can print books. I thought no printing house would print a book. Li Pengtao sent an inquiry letter online, but I didn't expect many printing houses to call. Now there is a fast printing technology, which can be printed directly by computer without film, which is simple and convenient. After the printing problem was solved, Li Pengtao's faith became firm.
Li Pengtao named his entrepreneurial project "Micro Printing", focusing on the design and printing of Chinese e-books in Weibo. 20 12 June, the micro-printing website headquartered in Guangzhou (Weibo Book, with original contents and pictures from Weibo; Micro-printing provides Weibo e-books, or makes a paper version.
Micro-advertisement: You can turn your Weibo into a book in just three clicks and one minute. You can not only browse online, but also make a paper Weibo book that will be treasured forever. E-books can be browsed online, and customers can send the link address of e-books to their friends to share, or download them to their computers, iPad and iPhone. Kindle reading. If you still want to give it to others as a gift or keep it for yourself, customers can print it out through the service provided by microprinting, and then deliver it to your door by express delivery.
Li Pengtao has a bold move, that is, choosing a customized template on the micro-printing network and introducing his own Weibo language can automatically generate e-books, and it is free; If a book needs to be printed, it will be charged according to the page number, ranging from 20 to 200 yuan, which will be collected by the printing house.
Just a few days after the website was launched, Li Pengtao received an order from a white-collar lady. This is a post-90s girl who has just been working for one year. She especially misses college life and wants to leave that special memory. At first, she chose e-books. After sending it to friends for appreciation, she felt that Weibo's books became more and more precious, so she customized a printed copy.
Like this white-collar lady, the customers of Weiyin. com in the first month or so are basically post-90 s. They like new things and dare to adopt early adopters, becoming the first fans of Weiyin.
Microprinting records love, growth and life.
At the beginning, the micro-printing network only provided two or three templates, namely two, three and four pictures, which were directly imported into the text, and the system automatically generated them to make e-books. Soon, users put forward different demands, and Li Pengtao began to improve.
For customers in the advertising industry, Microprint.com has launched the template of "Creative Advertising Love Micro-printing".
For customers who love food, Yin Wei. Com launched the template of "Eat Heaven and Love Yin Wei".
For pregnant mothers during pregnancy, Weiyin.com launched the "Parenting Collection Love Yin Wei" template.
It is precisely because of the templates of various themes that many fashionable men, women and young couples who are new fathers and mothers have become loyal users of the micro-printing network.
After that, Weiyin.com intends to open templates and themes to designers and users, allowing users to design their favorite templates and themes. DIY mode can attract users who like to do it.
Will the printing of books in Weibo infringe the copyright of others? In this regard, micro-printing network has been considered for a long time. First, users who need to make Weibo books must sign a power of attorney. Second, Weibo books can only consist of three books at most, and no more printing is allowed. It is this situation that "Luoyang paper is expensive" that makes Weibo's book "Things are rare" even more precious and meaningful.
Making e-books is free, and printing Weibo books is also accepted by the printing house. So how can the micro-printing network make a profit?
At present, the micro-printing screen draws a certain share by the order provided to the printing house. Of course, this is the way of "trading commission" in the initial stage of the website. The second is "value-added service", which provides more personalized templates or typesetting functions, and the third is "advertising revenue", which charges merchants who provide commercial templates or implant advertisements in free templates.
Li Pengtao is full of confidence in the future of micro-printing network. He said that now is the post-picture era and the era of personalized printing. Weibo's book comes at the right time, which not only satisfies the progress of fast food culture in modern society, but also provides spiritual comfort for people seeking comfort in this impetuous society. Therefore, Weibo's book will be popular.
The proof of Li Pengtao's confidence is that Weiyin.com has received an angel investment of 65,438+0 million, which is also a good result for a newly established website.
a book
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