3. What is the significance of emphasizing the first position in advertising photography?

In advertising photography, it is of great significance to emphasize positioning first, because it helps to ensure that the photographic works are consistent with the advertising objectives and brand image, and improve the advertising effect. The following is the importance of positioning in advertising photography:

1. Contact the target audience: Positioning helps to understand the needs, preferences and values of the target audience. Through positioning, photography can resonate with the target audience and stimulate their interests and emotions.

2. Highlight brand characteristics: Positioning helps to determine the brand characteristics that need to be highlighted in advertising photography. This can be the unique design, function or core value of the product, which can be reflected in photography.

3. Convey the brand story: Positioning helps to identify the key elements of the brand story. Photographic works can convey the story of the brand through pictures, angles and atmosphere, and stimulate the emotions of the audience.

4. Ensure consistency: Positioning helps to ensure that advertising photography is consistent with the overall image and market positioning of the brand. Consistency is a key factor in building brand awareness and trust.

5. Meet the advertising objectives: Positioning helps to ensure that the photographic works are consistent with the specific objectives of the advertisement. Whether it is to promote sales, improve brand awareness, or convey some emotion, positioning can ensure that photographic works serve the overall goal of advertising.

Generally speaking, the positioning in advertising photography is a strategic process, which helps to determine the direction of photography and ensure that the final work can effectively convey the brand information and attract the attention of the target audience.

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