Seeking graduation thesis of animation major

Research on 2D Color in Animation Design

In recent years, China's animation color design has made great progress, which shows that the creators can absorb and learn from various creative elements, such as color elements in movies, color elements in Chinese painting, folk shadow play, color elements in paper-cutting, etc. And China animation creators can boldly learn from foreign advanced color design experience, transplant foreign mature creation templates, and serve our animation creation. However, China's animation color design is far from mature and brilliant. We must deal with and solve a series of problems, adjust and improve the internal structure of existing conditions, make full use of existing resources, and find a new mode of operation thinking in learning and reflection, thus opening up a broader and more free market space.

Keywords: cartoon color character plastic arts

abstract

In recent years, China's animation color design has made great progress. Creators can absorb and learn from other creative elements, such as the color elements of movies, Chinese paintings, shadow play and paper-cutting. Our creators are also learning from foreign advanced color design experience, transplanting mature creative models, and serving our own animation creation. But as we all know, we still have a lot to do to make cartoon color design mature and brilliant. We must take it seriously, solve various problems and adjust and improve the internal structure under the existing conditions. We should make full use of what we have and find new ways of thinking through study and reflection. Through these means, we can open a broader and freer market space.

Keywords: cartoon, color, character modeling, art

catalogue

Chapter I Introduction ... 1

1. 1 research background ... 1

Development 1. 1. 1 animation ... 2

1. 1.2 Present situation of cartoon color design ... 2

1.2 Research significance ... 3

1.3 Research methods ... 3

Chapter II Color Overview ... 5

2. 1 color overview ... 5

2. 1. 1 Concept and characteristics of color ... 5

2. 1.2 The role of color ... 6

2.2 The development of color ... 6

2.3 Classification and interpretation of colors ... 6

2.4 The influence of color on psychology ... 10

2.4. 1 The influence of color on public sentiment ... 55438+00

2.4.2 The influence of color on public cognition ... 10

2.4.3 The influence of color on public discrimination ... 1 1

The third chapter analyzes the application of color in several typical environments. ...

3. 1 Zhang Yimou film color analysis ... 55438+02

3. 1. 1 Zhang Yimou's analysis of the use of colors.55438+02

3. 1.2 summary of experience ... 13

3.2 Analysis of Color Expression in Chinese Painting ... 13

3.3 Zhuxian Town Woodblock New Year Pictures Color Application Analysis ... 14

3.4 Analysis on the Application of Color in Shadow Play ... 16

Chapter IV Color Analysis of Childhood Characters ... 18

4. 1 character psychoanalysis ... 18

4. 1. 1 Cognitive characteristics of the characters in the works ... 55438+08

4. 1.2 Emotions and wills of the characters in the works ... 18

4. 1.3 the formation of characters in works ... 18

4.2 Color matching analysis ... 19

4.3 Analysis of the Relationship between Color Matching and Psychology ...

4.3. 1 Reflection characteristics of red ... 20

4.3.2 Reflection characteristics of orange ... 2 1

4.3.3 Reflection characteristics of yellow ... 2 1

4.3.4 Reflective characteristics of green ... 22

4.3.5 Reflective characteristics of blue ... 22

Chapter V Experience and Enlightenment ... 23

5. 1 Color design highlights humanistic care ... 23

5. 1. 1 color design should build people-oriented concept ... 23

5. 1.2 Humanistic care comes from details ... 23

5.2 Color design reflects personal style ... 25

5.2. 1 Establish timbre style according to content ... 25

5.2.2 Establishing artistic effects according to standards ... 25

5.2.3 Establish distinctive features according to personality ... 26

5.3 Color design reflects the character ... 26

5.3. 1 color symbolization ... 26

5.3.2 Highlight the characters through the contradiction of color matching ... 27

5.3.3 Reflect the characters through the author's unique creation ... 27

5.4 Color design meets main requirements ... 28

5.4. 1 Sincerely understand ... 28

5.4.2 Accurate positioning ... 28

The application of close-ups ... 28

5.5 Color design meets the taste of players ... 29

5.5. 1 Set off the scene and reflect the beauty of fun ... 29

5.5.2 Expand the extension and reflect the beauty of artistic conception ... 29

Chapter VI Conclusion ... 30

References: .32

Thank you ... 34

The first chapter is introduction.

The research background of 1. 1

Compared with ten years ago, the animation industry in China seems to have a certain growth, and a number of outstanding animation talents have emerged in China. With the gradual maturity and perfection of China's socialist market economy, and the introduction of a series of supporting measures, it has also promoted the development process of animation, which makes every animation enthusiast in China be elated. Because of this, China people's own animation industry should have the ability and foundation to grow into an adult, in order to get rid of the role of "educational toys" only for children, and thus develop into an industry with more vitality, market and economic potential, which needs to face a wider and more hierarchical audience, as well as more extensive publicity of books, television, movies, games and the surrounding areas.

1. 1. 1 cartoon development

In our memory, the first new animation I can get in touch with is "Beautiful Girl Warrior" by Japanese Naoko Takeuchi (now called "Fujian"), which was published in the inaugural issue of 1996. After nearly ten years, both the number of local animators in China and the quality of local cartoons have made great breakthroughs. But even so, it is those "imported goods" that can arouse the keen attention of domestic animation lovers. All this may be caused by the immaturity of China's animation industry-whether it is the sky to be broadened by animation creators or the quality of cartoons themselves. But this "small" setback can't really hit the irresistible vitality of chinese comic, but it is still "young". It is like a minor child, waiting for a suitable growth opportunity in longing and longing. However, experience tells us that simply waiting can only bring disappointment and helplessness. We have seen other entertainment things like Flash or SMS rise rapidly in a short time. Besides being passive as an animation major, there are two other factors. One is the Japanese people's rejection of China and South Korea's "culture" in essence, and the other is the concept that "animation is basically a child's thing". But in fact, in this vast and undeveloped animation market, there is a new definition to evaluate the quality of an animation work: as long as it can attract the attention of animation lovers and let them empty their pockets, it is a good animation. We should trust the aesthetic vision of modern people and let go to create some more meaningful and vivid animation works. In addition, China has a certain historical background and strength in comics, so he can remain modest.

At the same time, independent research and development of China classical animation. But more importantly, we must develop the whole animation industry in a focused, hierarchical and proactive manner according to market requirements. As far as the current market requirements are concerned, China's new animation has become the focus of the majority of animation enthusiasts. Therefore, it may be a top priority to improve it first.

1. 1.2 Present situation of cartoon color design

The popularity of FLASH short film animation lies in its excellent service for the entertainment of computer network. However, it is limited in many other aspects, and finally it is found that our development of animation is only the tip of the iceberg. Because as far as animation itself is concerned, whether it is the choice of theme, the method of production, or the required forms of expression are varied. It should be comparable to any public-oriented artistic expression today, and it can easily and vividly show the ideas and connotations of the work itself to every audience. If used properly, it can show the public a more complex and slender spiritual world and imagination space. Whether it is reality or illusion, it has the ability to handle it well because it has strong maneuverability. In the near future, animation will definitely become a mainstream product that can actively adapt to market requirements.

First of all, from the perspective of animation color design, we still have a lot of room to use, such as Chinese painting, clay figurine, shadow play, New Year pictures, movies and so on.

Secondly, the choice of animation color expression forms should be more diversified, with TV, movies and other major media systems as the main ones, supplemented by FLASH production. The reason is that the audience of TV and movies is more stable, and people will pay more attention to it for a long time. FLASH is an excellent advertising carrier (of course, FLASH is not only suitable for advertising) and has its supporting potential.

It will be stronger. But as far as the current situation is concerned, there are still many difficulties.

Finally, color design should always be content-centered, because content is the soul that runs through the whole animation and the key to whether the audience is interested in animation works. The main function of animation works is entertainment. As a colorful, audio and moving carrier of art and culture, it needs to arouse the visual and conscious impact and buzz of the audience. If there are some similar problems in the content of the script selected by animation, such as unclear intention, not rich emotion and not profound connotation, even if it is well-made, it will inevitably lower the grade of this work.

In China, the main anime consumers are no longer children under 12, but more middle school students or college students, and this group will definitely expand to a higher age and higher education level audience in the near future. Therefore, comics with thin thoughts, monotonous colors and simple plots can no longer meet the needs of the market. We should add something more mature to the animation works.

In today's era of information explosion, children's information sources will not be limited to animation, but will lose interest in animation because of too little information in animation itself. So broaden our horizons, really.

Expanding and enriching animation colors, deepening the connotation of animation content and expressing more real life and ideological space by animation means are the development trends and directions of our animation works. Of course, this so-called relaxation should not be reckless, it should follow the same principles as comics-mature, rigorous and positive.

The research significance of 1.2

The research of color design in this paper is mainly aimed at three basic problems existing in China animation industry.

The first is the picture problem. Now, there are some excellent animators in our country. Their pictures are exquisite, even gorgeous, and their split mirrors are more flexible and mature. But they are not "exquisite" enough, and more animated pictures are even rough and stiff. The most obvious thing is that the characters and background can't be integrated, that is, the perspective relationship is unreasonable.

Second, color matching is not perfect and correct in shaping human body structure, muscle expression and posture display (special painting style is another matter).

Third, the background color is too monotonous-either black or white, not a flower net or an atmospheric net.

Finally, there are some cartoonists whose characters have similar color structures, dull eyes and lifeless expressions, which make no sense. And local comics lack creativity. Just like clothing, it is difficult for us to put on a dress that belongs to our animated character. It's not that we can't afford it, but there's really nothing to wear. Mediocre pictures create mediocre faces, clothes and hairstyles. We need a stronger visual impact effect, and we hope that our cartoons will remain in the hearts of fans as long as Japanese classics, so we should continue to learn and hone with the determination and perseverance of "unscrupulous" and strive for perfection.

In addition, some comments on animation given in this article may be applicable, and superficial views will undoubtedly have flaws and shortcomings, so I hope everyone who can read this article can understand and criticize it. However, the article itself is not important. The important thing is to attract some people's attention to the animation industry. This concern is not only about the existence of animation itself, but also about its development: the so-called development is often based on the economy. And capital is often one of the biggest obstacles to development and one of the ultimate goals of its development. Therefore, I hope that many people concerned can selectively give up the so-called restrictions, face up to the value of animation-cultural value and economic value, and try to understand it and use it. This is one of the basic conditions for China animation industry to gradually mature and face reality, and it is also one of the purposes and motivations for animation workers to serve every animation enthusiast wholeheartedly.

1.3 research methods

In the process of writing the thesis, the author consulted a large number of books and academic papers related to animation color creation, and actively paid attention to the latest development of animation abroad. In order to make this article more suitable for China.

At present, the author combines his own study abroad experience and personal work experience, and also refers to the relevant information of relevant websites, and has conducted detailed interviews with some people in the industry. Through comparative analysis, he focuses on six aspects.

In addition to the preface and conclusion, this paper also includes four parts, as follows:

The second chapter is an overview of color, which mainly expounds the concept and characteristics of color, and classifies and interprets color. On this basis, it also focuses on the relationship between color and psychology.

The third chapter is the analysis of color application in several typical environments. The first part of the article analyzes the use of color in Zhang Yimou's films. The second chapter analyzes the principles of color application in Chinese painting; The third part analyzes the color application of Zhuxian Town woodblock New Year pictures and folk shadow play. On the basis of analysis and research, it points out the beneficial components that China animation color design should absorb and learn from.

The fourth chapter analyzes the success and shortcomings of color design in the animation work Childhood created by the author, and analyzes the relationship between color design and psychological performance of characters, which points out the direction for future animation creation.

The fifth chapter is a summary of the full text, focusing on five aspects that should be considered in animation color design.

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References:

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