How to open your own private bakery?

1. Your baking skills must have reached a certain level. Meanwhile, you need to make your own product features. In other words, if you run a private company, what is your position? What are the characteristics of your product?

2. Who are the target users you want to consider? Who are the people who are interested in your products and ultimately have purchasing power? How to circle these people into their own user groups?

3. What is your sales method? Direct selling? Friends go together? Coffee bunch? To know that the sales method is very important, not so simple, you must know more to better prepare for your "private house".

Three requirements for opening private baking workshops and bakeries:

1. Fund

Not only the start-up capital, but also the later liquidity is very important. The equipment and tools in the early stage are not a small expense. Many baking materials are imported, and the prices are generally not too cheap. Moreover, some things can only be bought by professional agents. The demand for private baking is so small that some agents will not supply it. Even if they supply goods, the price is generally high, and freight will be charged (although there is universal Taobao, the quality and delivery time channels are relatively unstable).

Since it is a private house, there won't be any preservatives, so the shelf life of what you make is very short. Once it can't be sold, it will only rot in its own hands. There is also the cost of publicity. If your original intention is to earn some money by baking, all kinds of publicity will go into battle. How to publicize and how much money to spend on it depends on yourself, and what effect publicity can achieve is not your decision.

Step 2: Location

Only the choice of the city. If you want to be a studio or bakery with high quality and style, you'd better open it in first, second and third tier cities. Only people in these cities can appreciate and eat your food, which is also a test of whether you are professional enough. Seeing too many newly opened stores, eating at sixes and sevens, attracting people by the environment.

produce

Because I am a technician, I always feel that quality control is very important. As long as they sell food, no matter how attractive publicity is to the environment, it is the quality and taste of food that really capture people's hearts, so quality control is very important. I have worked in a store before, and I don't want to mention the name of the store. I spent 80% of my financial resources and energy on the environment and product appearance. I am really careful. On the surface, everything is beautiful, but the taste of the product is bland. Even if the boss attracts many people by virtue of his fame, there are really few repeat customers, and now there are even fewer new customers.