Shangni photography

Franca Sosani was born in Mantova. Unfortunately, she died of illness on a Thursday. Although she left, she left us a lot of works, and we can still remember her many years later.

Perhaps for most people, fashion is nothing more than clothes and shoes, but in franca's eyes, the definition of fashion is far from simple, but a way to understand life and lead social progress. Franca once said, "Fashion is not only about clothes, but also about life". During nearly 30 years in charge of Vogue, she has thrown out arguments based on fashion and beyond fashion, which has caused great controversy several times.

When franca first met steven meisel, he was just a photographer for a second-rate magazine. After that, under the impetus of franca, he gradually emerged as a leading master in photography. The two started to cooperate on the cover of the first issue of Vogue, which franca was in charge of. In the next 30 years, steven meisel covered almost all Italian Vogue covers!

Under the leadership of franca, the Italian version of Vogue has gradually become the most distinctive Vogue magazine. There are no eye-catching titles, no fashionable articles, and even no obvious column settings! Instead, there is a free and easy keyword on the cover of each issue, and top photographers or product catalogs are given from time to time.

Interpreting fashion from the perspective of "unpopular" and paying attention to social problems is an important function of Franca, which is different from others. She once said, "I will listen to other people's voices, but I must go my own way." It is in the turbulent world that she insists on herself. Under the impact of new media, her magazine still stands proudly and takes root with an attitude, and is even known as the "most discerning" and "prophetic" fashion.