National Geographic

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The inventor Bell's contribution lies not only in his revolutionary promotion of human communication, but also in the significance brought by his innovative spirit. This is also reflected in the impact on national geography. His two decisions laid the foundation for the future development of National Geographic. First of all, he promoted the membership system and sold the magazine to everyone who wanted to join the geography society. Buying magazines is the admission fee and membership fee, which creates a unique model for the great commercial success of National Geographic in the future. The second is to boldly use grosvenor, a young teacher who is only 23 years old. After grosvenor took office, he changed the traditional editing mode of National Geographic and gave two-thirds of the layout to pictures. The huge visual impact brought by exquisite big pictures quickly attracted readers' attention. Coupled with a rigorous and realistic scientific attitude and a simple natural state, National Geographic has quickly gained a foothold in the highly competitive magazine industry with its global vision and broad thinking.

The innovative spirit advocated by inventor Bell injected eternal vitality into National Geographic. 19 10, National Geographic adopted black and white and light-colored photos with vivid illustrations; In 1930s, National Geographic magazine began to use Leica cameras and Kodak negatives. From 65438 to 0959, the cover of National Geographic was always a color photo. In the 1960s, the field of National Geographic was opened to the space and underwater world. In the 1970s, the leadership of the magazine broke the tradition for decades again, introduced the magazine into the controversial field, and began to report topics such as chemical pollution, nuclear power generation, illegal wildlife trade and human evolution. At the same time, the aesthetic style makes it stand out. Although the selection rate of nearly one thousandth of National Geographic seems harsh, a large number of excellent photographers and journalists full of ideals and romanticism have been born here, and those works with soul and passion often represent a standard. It has the same strict requirements for words. It pays attention to every word and emphasizes the harmony between words and pictures. It pays attention to bringing readers not only knowledge, but also artistic sense. Innovation rather than catering, aestheticism but never self-praise, grasping the pulse of the times, has certain news, which also makes it attract not only nature lovers.

This innovative spirit is also reflected in its great commercial success. The membership system of National Geographic has enabled it to develop millions of members all over the world. Its core brand strategy has extended its products from periodicals to books, printed matter, photo libraries and educational products, maps, TV programs, websites, CD-ROM electronic products and even daily necessities. Its light yellow box and the words "National Geographic" are well known. This also makes the National Geographic Society the largest non-profit organization in the world. It pays attention to both distribution and internationalization, and has made great achievements in the diversification and internationalization of distribution channels to adapt to the trend. Although people constantly emphasize the cultural aggression of "strong media", it cannot change the momentum of its continuous expansion-National Geographic has a global circulation of nearly 10 million.

Of course, there are not only national geographic magazines in the world, but also British geographic magazines, Canadian geographic magazines, German geographic magazines GEO, French science and life, all of which advocate nature and humanity. However, due to their strong regional characteristics, the readers of these magazines are mostly concentrated in a certain area. Geographical magazines in China have developed rapidly in recent years, the most famous of which is chinese national geography backed by the Institute of Geography of China Academy of Sciences. This magazine, which was born out of the popular science publication Geographical Knowledge with a history of several decades, has always taken the popular science content as the main line. Even after the revision, it still adheres to a rigorous and pragmatic scientific attitude. Chinese national geography relies on distribution as its main income, which makes it proudly claim the independence of its content, and as the first publication to sell its copyright overseas, it also has great ambitions for its future development. Chinese national geography, which was born out of a popular science publication, is obviously more popular than humanities in content, and its collection is greater than the sense of the times. It is not difficult to understand that while another China geographic magazine, National Geography and Civilization, is making Iraqi picture books in full swing, chinese national geography is slowly introducing the ancient Yuanmingyuan. After September 2002, this charming yellow box appeared in China in cooperation with the copyright of Fashion Travel magazine.

No one can deny the great success of National Geographic, as well as its innovation and aestheticism, which is the consistent temperament of this magazine.

The exclusive picture is unparalleled.

National Geographic is a highly academic scientific magazine. Starting from 1979, the magazine began to take geography as the breakthrough point, integrating news, ecology, environment, humanities and other factors to become a popular magazine. Since then, the magazine's photos are of high standard, and the words are easy to understand, and at the same time, they have literary characteristics.

In order to pursue the quality of pictures and words, the magazine has invested a lot of money. Anyone who has seen National Geographic knows that the photos published in it are by no means what you can see in general magazines. Photographers often need to go to environments that are difficult for ordinary people to reach and shoot in a special way. For example, a photographer in a magazine wants to shoot fierce beasts at close range or dive into the deep sea.

National Geographic shoots and writes 150 special reports every year on average. Because of this, the global contracted photographers travel more than 654.38+0 million miles, and each project needs to consume hundreds of films. Each published picture is selected from thousands of candidate photos. As for shooting itself, it can even be compared with making movies.

1992, Christopher, the photographer of this magazine, transported photographic equipment with a value of 1 10,000 USD and a weight of 15 tons to Lake Baikal for deep-water shooting in Siberia, and used a total of 17 1 boxes, and finally only six photos were published. 1995, in order to shoot a story about dinosaurs, photographer Pioz and his assistant checked 42 boxes, and the freight alone was as high as 6 figures.

However, some critics believe that despite its strong strength, National Geographic of the United States is still facing severe survival pressure in an era of blooming flowers and fierce competition. This is one of the reasons why magazines have to try their best to create "eyeball effect"