Design process of brochure page

Brochure is an advertising tool used by almost every enterprise, especially those enterprises with less advertising budget, which carries more expectations. High-quality picture books can enhance corporate image and promote product sales. Therefore, enterprises need to design picture books to promote their own brands and establish their own unique corporate culture. So how do designers design and produce albums? The author believes that it is mainly reflected in the following aspects:

The primary task of publicity album design

Overall "planning" is the primary task of album design. There are three principles to follow when planning a picture album: first, originality refers to the authenticity of the content, which is the real thing of the enterprise, rather than inventing, borrowing or copying the content of other enterprises. The second is identification, which refers to the typicality of content, excavating the unique things of this enterprise, distinguishing it from similar industries with individuality and highlighting the uniqueness of the enterprise. The third is structure, which refers to the rationality of the arrangement. It studies and analyzes the information of enterprises, selects the necessary representative information and pictures for layout and design, so that the content expressed is clear, hierarchical and orderly. The album designed in this way gives people the infection of art, the display of strength and the presentation of spirit, rather than the combination of boring words and plain pictures.

Publicity page design

Reasonable content structure arrangement

Before arranging the album structure, it is necessary to know whether to design the corporate image album or the corporate product album. If you design a corporate image album, you usually need to reflect the corporate philosophy, corporate spirit, corporate culture, corporate development orientation, corporate nature and so on. , focusing on image, supplemented by products. If you design a product album, you must accurately convey functions, features, uses, services and so on. At the same time, it brings excellent visual experience to the audience, thus enhancing the value after purchase and use.

Effective design steps of poster album pages

The successful completion of the album design project is the pursuit of designers and customers, which requires effective communication and mutual cooperation between designers and customers. In general, you need to do the following:

First, the preliminary preparation

The first is to collect data, that is, the preliminary investigation stage of design. It mainly includes the investigation of customer enterprises, products, markets and consumers. Focusing on information collection, the investigation should be objective, comprehensive and sufficient. The second is to collect materials, find and collect materials used to express information. For example, collect and sort out the company profile, corporate philosophy, corporate culture, institutional settings, corporate positioning and other related introductory words, charts, graphics and image elements. Written materials should be the most direct, effective, concise and appropriate. Graphic images can be collected and sorted according to the needs of the theme by hand-drawing, photography, scanning, network downloading and so on.

Second, draw a design sketch.

After we have mastered all the relevant information, the drawing of the design draft of the album is an important work in the design. The process of drawing a design draft is actually the process of our thinking, and many inspirations are generated in the process of drawing a design draft. The drawing of design drafts can be less formal, draw as many design drafts as possible, and find a reasonable layout form by using diverse and random designs.

Third, refine the design layout.

Putting the drawn design drafts together, pondering them carefully and comparing them repeatedly will help your ideas to become clear and mature gradually. Then select valuable schemes from them and continue to improve them in depth. At this time, you can use the design software on the computer to design and arrange the photo album according to the original large size. When designing a layout, we should pay attention to the unity and coordination of pictures and words, and the colors should be harmonious. If you are not sure, you can find some corresponding materials for reference, such as performance skills, picture processing, text modeling, color tonality and so on. These are all related to the success or failure of the album. You should design it carefully, but never copy it. In addition, the cover is the face of the album and the object of key design, which should be carefully conceived and skillfully arranged.

Fourth, put forward and determine the design style.

The design of publicity album is to submit different design styles to customers and find the best expression for enterprises to design finished products. Generally speaking, the scheme of the album is to provide the design styles of the front cover, the back cover and some inner pages for customers to choose, so as to save the later design time. Determining the design style of the album in advance will play a multiplier role. If the design style and design requirements are changed frequently in the design process, it will certainly waste a lot of time and energy for both parties, and even have an unnecessary negative impact on the cooperation atmosphere between the two parties. Therefore, the design style must be determined as soon as possible before the design work is fully carried out.

Album making

Five, the original picture album made by computer

According to the design draft approved by customers, the original picture album is produced. The commonly used computer production software includes Photoshop, Illustrator, Coreldraw, Freehand, Indesing and so on. At this stage, we should carefully scrutinize every visual element in the layout, such as the font and size of the text, the position of the picture and the overall color of the layout. The production requires perfect execution, and try to avoid unnecessary losses caused by graphic omissions or text errors. The author thinks that the following points should be paid attention to when making original picture books.

① Determine the format of the photo album. The layout of the album refers to the finished size of the album, that is, the size of each p (page of the album. The format commonly used in general picture books is 16, that is, 2 10mm x 285mm.

② Set the image resolution. In order to ensure the clear effect of picture output and printing, the resolution of all pictures used in the album should be above 300dpi.

③ Reserve the bleeding position. When a design work needs to place an image or color block on the edge of the page, it is necessary to enlarge the area where the image or color block is placed. The general practice is to leave 3 mm outside the size of the finished product. The purpose of reserving the bleeding position is to avoid exposing the background color (white edge) when cutting. Too much cutting will cut off the layout content and the finished product will become smaller. Therefore, in the process of making the original album, it is necessary to set aside the bleeding position.

④ Set the printing color mode. CMYK mode, also known as print color mode, is used for printing as its name implies. Therefore, when making the original album, we should set the picture and file format to CMYK color. In addition, the accurate setting of color generally requires designers to look at the standard color scale, and the parameters on the color scale shall prevail. The color setting value should not be lower than 5% to avoid color difference.

⑤ Make a craft version. The common processes of picture books include bronzing, silver stamping, gluing, UV, embossing, embossing and so on. Technology is mostly used for the front cover and back cover, but less for the inside pages. Not all album designs need to use technology, and technology needs to be done according to the customer's budget and the designer's overall design concept. Generally, a process is adopted, and an additional process version should be made when making a draft.

Six, photo album output proofreading before printing

Proofreading should be done after the original album is completed. Nowadays, more designers print albums directly with digital, and then proofread the words, colors and picture effects in the albums. Proofreading before printing is a necessary link, so we must proofread carefully to ensure that there are no typos, pattern defects and other problems in the picture. Generally speaking, the following points should be noted during inspection:

(1) Whether the text is bent, whether there are bad words or shifts;

② Whether the picture is archived in TIF or PSD format;

③ Whether documents, characters, colors and pictures are CMYK colors;

(4) whether the picture resolution meets the output requirements, and the general resolution is 300 pixels/inch;

⑤ Whether the file size in the page is correct;

⑥ Whether the bleeding position has been set, generally leave 3 mm;

⑦ Whether the document is short of drawings, etc.

In short, in today's business communication, picture books are playing an increasingly important role in enhancing corporate image and promoting product sales. It conveys corporate image and product information to customers in the most intuitive way, so that customers can have a comprehensive understanding of enterprises and products in a short time, and then generate interest and finally promote cooperation. Therefore, album design is a necessary means for enterprises to publicize, which can improve enterprise morale, enhance employees' loyalty to the enterprise and enhance enterprise cohesion, and is a weapon to maintain long-term sustainable development of enterprises!