Kai advertisement, Nini and Kai performed 20 19-2020 autumn and winter glasses advertisement image blockbuster.

Gucci released 20 19 brand-new autumn and winter glasses advertising image blockbuster, which explained the creative director Alessandro Michele's admiration and love for the concept of self-expression. Human facial expressions can often convey self-emotional changes. Advertisements are presented in the form of simple portraits, but the unique facial expressions show dramatic tension, as if telling their own vivid stories.

The advertising blockbuster was shot by a film producer and photographer (filmed in Pompeii and Herculaneum before Gucci 20 19 catalogue in early autumn), and performed by Nini and Kay respectively.

China actress Nini, the brand spokesperson, performed Gucci glasses advertising blockbusters for six consecutive seasons, breaking through herself and showing a brand-new modern image. As the first male brand spokesperson to appear in glasses advertisements, KAI, a member of Korean singer, actor and dancer, also showed the brand's eclectic fashion attitude with unique charm.

In the commercial blockbuster, Nini wears two brand-new round glasses. Among them, sunglasses are designed with super-large metal frames, with the brand's iconic herringbone temples, which exudes the retro atmosphere of the 70 s. The coral snake stripe elements inspired by the brand series enrich the overall design of glasses. Another kind of metal round-frame optical glasses features coral snake elements. The oversized frame and herringbone temples are decorated with enamel, and the hinge is decorated with double G interlocking signs and functional flat temples.

KAI performed two handsome glasses in the style of a party master. One of the sunglasses reinterprets the brand ribbon texture with a unique color and material combination. The golden metal temples are decorated with tortoiseshell, horn and mother-of-pearl effects. The brand logo and retro-style metal temples inject exquisite connotation into the modern design of this glasses. Another kind of optical glasses is decorated with the same brand ribbon pattern (tortoise shell, animal horn, mother-of-pearl effect, with gold metal ornaments), and the temples are decorated with brand logo and gold metal temples, which is retro.

Creative Director: Alexandra Michel

Artistic Director: Christopher Symonds

Photographer: harmony korine

Hairstylist: Alex Browne Searle

Makeup artist: thomas de Clover, Gao Jian.